Base Year
Historical Year
Forecast Year
Value in AUD Billion
2024-2032
Australia Wine Market Outlook
*this image is indicative*
Based on product type, sparkling wine leads the Australia wine market as it is available in different styles and tastes to meet consumer needs. Sparkling wine is popular among consumers who are trying to cut down on their calorie intake due to its low-calorie content. Additionally, the presence of antioxidants such as polyphenols makes it beneficial for individuals suffering from cardiovascular diseases. Still wine offers a variety of flavours, from bold reds to refreshing whites, suitable for different occasions. In November 2023, Lamborghini Wine was launched in Australia.
The development of the wine market in Australia is propelled by promoting sustainability. Winemakers are using various practices, including recyclable packaging and biodynamic farming. Moreover, to increase the transparency and quality of the supply chain, various technologies, including blockchain, are being integrated into the manufacturing process of wine. Furthermore, winemakers are producing wines with lower alcohol content while maintaining flavour to promote health benefits for consumers. Due to the rise in e-commerce, it has become convenient for winemakers to reach consumers through direct-to-consumer sales channels, including subscription services and virtual tastings.
Australia Wine Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:
Market Breakup by Product Type
Market Breakup by Colour
Market Breakup by Distribution Channel
Market Breakup by Region
Supermarkets and hypermarkets hold a major share of the Australia wine market due to their extensive distribution networks, convenience, and competitive pricing. They offer a wide variety of wine brands and types, run frequent promotional activities, and have established consumer trust.
The growth of the wine market is fuelled by technological integration, sustainability practices, e-commerce expansion, innovative packaging, alternative wine varieties, premiumisation, and health and wellness trends.
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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The market was valued at AUD 2.81 Billion in 2023.
The market is projected to grow at a CAGR of 3.87% between 2024 and 2032.
The revenue generated from the wine market is expected to reach AUD 3.95 Billion in 2032.
Based on the product type, the wine market is bifurcated into sparkling wine, still wine, and fortified wine and vermouth.
Key players in the wine industry are Treasury Wine Estates Ltd., Accolade Wines Australia Limited, Casella Wines Pty Limited, Pernod Ricard S.A., Australian Vintage Limited, Kingston Estate Wines Pty Ltd., De Bortoli Wines Pty Limited, Qualia Wine Services Pty Ltd., Andrew Peace Wines, Nugan Estate Pty Limited, and Zilzie Wines, among others.
Based on colour, the wine market is divided into red wine, white wine, and rose wine.
The wine market is divided into supermarkets and hypermarkets, speciality stores, online and others, based on the distribution channel.
The market is broken down into New South Wales, Victoria, Queensland, Australian Capital Territory, Western Australia, and others.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| Report Features | Details |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Product Type |
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| Breakup by Colour |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Trade Data Analysis |
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| Price Analysis: |
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| Competitive Landscape |
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| Companies Covered |
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