Report Overview

The Australia wearables market is estimated to be valued at AUD 3.32 billion in 2023. It is expected to grow at a CAGR of 7.98% between 2024 and 2032 to reach almost AUD 6.63 billion by 2032.

2023

Base Year

2018-2023

Historical Year

2024-2032

Forecast Year

  • According to the ABS, the median incomes in Perth and Sydney are $845 and $839 per week in 2021.
  • Companies and brands are launching new product ranges to meet the diverse and specific needs of individuals.
  • As per the ABS, more than 54,000 people in Australia have earned $10,000 or more per week.

Australia Wearables Market Growth

Compound Annual Growth Rate

Value in AUD billion

7.98%

2024-2032


Australia Wearables Market Outlook

*this image is indicative*

Based on the product type, the Australia wearables market share is driven by smartwatches

Over the period, smartwatches have been useful for professionals and individuals as they offer diverse features such as notifications for calls, messages, and emails, fitness tracking, music playback, and even contactless payment options while offering timekeeping features. Some smartwatches are also equipped with fitness and health tracking features, which track distance travelled, calories burned, heart rate, sleep quality, and more. They provide convenience and connectivity as they seamlessly integrate with mobile apps providing new features and capabilities such as built-in GPS for accurate location tracking, and NFC for contactless payments directly from the device without needing a smartphone nearby.

Australia Wearables Market Report

The Australia wearables market developments have provided traction to ear-worn devices such as wireless earbuds and smart earbuds as they offer convenience to individuals to listen to music, podcasts, or audiobooks while travelling, exercising, running and much more. They have become more advanced and feature-rich, with options like noise cancellation, voice assistants, and touch controls.

Apple has launched the Apple Watch Series 9 with the new S9 SiP which increases performance and capabilities, it offers diverse features such as the ability to access and log health data, new double tap gestures; a brighter display; faster on-device Siri, precision iPhone finding and more.

Australia Wearables Market Segmentation

Australia Wearables Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:

Market by Product Type

  • Smartwatches
  • Head-Mounted Displays
  • Ear Worn
  • Fitness Trackers/Activity Trackers
  • Others

Market Breakup by End Use

  • Babies
  • Kids
  • Adults
  • Elderly

Market Breakup by Region

  • New South Wales 
  • Victoria
  • Queensland
  • Australian Capital Territory
  • Western Australia
  • Others

Australia Wearables Market Share

Adults are the demographic group that is the vast users of wearable technology such as smartwatches, fitness trackers, and health monitors. These are popular among adults for monitoring physical activity, managing health metrics like heart rate and sleep patterns, and receiving notifications from smartphones. These devices appeal to adults of all ages who are interested in personal health and fitness tracking, as well as those looking to integrate technology into their daily routines for convenience and lifestyle management.

Leading Companies in the Australia Wearables Market

The growth of the wearables market is fueled by increasing need for health and fitness trackers integrated with smart features creates its significant demand.

  • Huawei Device Co., Ltd.
  • Tfive Pty Ltd., Apple Pty Ltd.
  • Samsung Electronics Australia Pty Limited
  • Nuheara Limited (Nuheara IP Pty Ltd.)
  • OnePlus Technology (Shenzhen) Co., Ltd.
  • Garmin Ltd.
  • Masimo Americas Inc.
  • Xiaomi Corporation
  • Fossil (Australia) Pty. Ltd.

*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*

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Key Questions Answered in the Report

The Australia wearables market was valued at AUD 3.32 billion in 2023.

The market is projected to grow at a CAGR of 7.98% between 2024 and 2032.

The revenue generated from the market is expected to reach AUD 6.63 billion in 2032.

Based on the product type, the wearables market is bifurcated into smartwatches, head-mounted displays, ear-worn, fitness trackers/activity trackers and others.

Key players in the industry are Huawei Device Co., Ltd., Tfive Pty Ltd., Apple Pty Ltd., Samsung Electronics Australia Pty Limited, Nuheara Limited (Nuheara IP Pty Ltd.), OnePlus Technology (Shenzhen) Co., Ltd., Garmin Ltd., Masimo Americas Inc., Xiaomi Corporation and Fossil (Australia) Pty. Ltd. among others.

The different end-uses in the wearables market include babies, kids, adults, and the elderly.

The different end-uses in the wearables market include babies, kids, adults, and the elderly.

The market is broken down into New South Wales, Victoria, Queensland, Australian Capital Territory, and Western Australia, and others.

Report Summary

Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.

Key Highlights of the Report

Please note that the figures mentioned in the description serve as estimates and may vary from the actual figures presented in the final report.

Report Features Details
Base Year 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Product Type
  • End Use
  • Region
Breakup by Product Type
  • Smartwatches
  • Head-Mounted Displays
  • Ear Worn
  • Fitness Trackers/Activity Trackers
  • Others
Breakup by End Use
  • Babies
  • Kids
  • Adults
  • Elderly
Breakup by Region
  • New South Wales
  • Victoria
  • Queensland
  • Australia Capital Territory
  • Western Australia
  • Others
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • Huawei Device Co., Ltd.
  • Tfive Pty Ltd.
  • Apple Pty Ltd.
  • Samsung Electronics Australia Pty Limited
  • Nuheara Limited (Nuheara IP Pty Ltd.)
  • OnePlus Technology (Shenzhen) Co., Ltd.
  • Garmin Ltd.
  • Masimo Americas Inc.
  • Xiaomi Corporation
  • Fossil (Australia) Pty. Ltd.
  • Others

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