Base Year
Historical Year
Forecast Year
Value in AUD Million
2024-2032
Australia Sleepwear Market Outlook
*this image is indicative*
Sleepwear offers numerous benefits that enhance sleep quality and overall well-being. Made from soft, breathable fabrics like cotton or silk, sleepwear ensures comfort and regulates body temperature. Modern sleepwear combines fashion and functionality, enabling personal expression and convenience, while aligning with cultural and social norms.
The sleepwear market is classified in supermarkets and hypermarkets, speciality stores, online, and others, based on the distribution channels. Supermarkets and hypermarkets offer convenient access to a wide range of sleepwear options, allowing consumers to shop for clothing along with groceries and other household items in one location. Major supermarkets and hypermarkets collaborate with well-known sleepwear brands or stock private-label collections, enhancing consumer trust in the products available. Online platforms offer personalized recommendations based on browsing history and preferences, enhancing the shopping experience, and helping consumers discover new sleepwear styles.
The Australia sleepwear market developments are driven by increasing environmental awareness, prompting consumers to choose eco-friendly sleepwear made from organic or recycled materials, further supporting sustainable fashion practices. Moreover, technological advancements in fabric development, such as moisture-wicking fabrics for temperature regulation and anti-microbial properties, are taking place which enhance the functionality of sleepwear. In 2023, Sydney luxury sleepwear startup Hank & Hera introduced body-positive nightwear.
Australia Sleepwear Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:
Market Breakup by Product Type
Market Breakup by Material
Market Breakup by End Use
Market Breakup by Distribution Channel
Market Breakup by Region
The combination of comfort, breathability, hypoallergenic properties, durability, and environmental friendliness positions cotton as a favored material in the Australia sleepwear market, appealing to consumers seeking quality and comfort in their nighttime attire.
The growth of the sleepwear market is fuelled by increasing consumer emphasis on comfort and wellness, sustainable materials, rise in digital retail and e-commerce, use of innovative fabrics, and focus on inclusivity and diversity.
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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The market was valued at AUD 63.53 Million in 2023.
The market is projected to grow at a CAGR of 8.10% between 2024 and 2032.
The revenue generated from the sleepwear market is expected to reach AUD 128.06 Million in 2032.
Based on the product type, the sleepwear market is bifurcated into sleepwear set, top wear, bottom wear, and night dresses and gowns.
Key players in the sleepwear industry are Papinelle Sleepwear Au, Suku Home, Bendon Group Holdings Limited, Knisa (Thea Nightwear), Gingerlilly Pty Ltd., Givoni Australia, and Jade & May, among others.
Based on material, the sleepwear market is divided into cotton, wool, silk and others.
Based on end use, the sleepwear market is bifurcated into women, men, and kids.
The market is broken down into New South Wales, Victoria, Queensland, Australian Capital Territory, Western Australia, and others.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| Report Features | Details |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Product Type |
|
| Breakup by Material |
|
| Breakup by End Use |
|
| Breakup by Distribution Channel |
|
| Breakup by Region |
|
| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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