Australia Skin Care Market Size, Share Analysis and Forecast Report (2025-2034)

Australia Skin Care Market Trends

The Australia skin care market offers a wide variety of products designed for different skin types and concerns, with a growing interest in organic ingredients. Heightened awareness of sun damage contributes to increased sales of sunscreen and SPF products, while consumers are prioritizing overall skin health and wellness, driving Australia skin care market growth. In March 2024, L’Oréal Paris launched its Revitalift Hyaluronic Serum in Australia, targeting fine lines and dehydration. This lightweight formula combines hyaluronic acid with other active ingredients to deliver deep hydration and plumpness, making it attractive to consumers seeking effective anti-ageing solutions at a reasonable price.

The Australian skin care market is marked by innovative formulations stemming from continuous research and development. Brands are increasingly inclusive, catering to a variety of skin tones and types. The growth of e-commerce improves product accessibility, and many companies are adopting sustainable practices while offering customisable solutions to meet individual skin needs, further boosting skin care demand growth. In February 2024, Biologi introduced the Bf Skin Renewal Serum in Australia, focusing on sustainability with its 100% natural and organic ingredients. This serum, rich in antioxidants and plant extracts, aims to enhance skin renewal and hydration while prioritising eco-friendly practices, appealing to consumers who value environmental responsibility.

Australia Skin Care Market Growth

The Australia skin care market is growing, particularly in the realm of men's grooming. Increased awareness from educational initiatives is enhancing consumer understanding, while the emergence of luxury brands appeals to wealthier shoppers. Trends in the Australia skin care market are further influenced by products recommended by dermatologists, which enhance credibility and consumer trust. In July 2023, the Aussie men’s grooming brand Stuff made its debut, offering a mix of mass-market and premium products. It is available in 1,600 stores, including Woolworths, and was the first Australian men’s brand to be sold at Sephora. The complete Stuff range is vegan and locally sourced, including items like head-to-body wash, deodorant, face wash, scrub, and moisturizer.

The Australia skin care market is growing, largely fueled by rising demand for anti-ageing products. Skin care is increasingly seen as a vital aspect of wellness and self-care. Continuous research and innovation lead to the development of effective products, while health and beauty events enhance consumer engagement and brand visibility, further impacting the skin care demand. In January 2024, The Ordinary launched its Multi-Peptide Serum in Australia, aimed at improving skin firmness and elasticity. With a formulation that combines peptides and hyaluronic acid, this product targets consumers seeking affordable, science-based skin care solutions, highlighting The Ordinary’s dedication to transparency and effectiveness.

Australia Skin Care Market Insights

• The Australian Institute of Health and Welfare states that the female population in Australia is 12.9 million, making up just over 51% of the overall population.
• In January 2024, the seasonally adjusted retail trade estimate, covering both online and in-store sales, increased by 1.1% compared to January 2023.
• The International Trade Administration estimates that Australia’s cosmetics industry is worth approximately USD 3.5 billion.
• The skin care market in the Australia Capital Territory and Victoria is expected to grow at a CAGR of 3.9% and 3.2% respectively during the forecast period.
• Sales of women’s skincare products are expected to grow at a CAGR of 3.7% during the forecast period.

Industry News

October 2023

Dr PAWPAW has debuted at Priceline Pharmacy Australia, showcasing their award-winning multipurpose beauty and skin care range that features high-quality, natural, and vegan balms. This innovative collection highlights the science behind their trademarked papayaluronic™ formulation, combining papaya extract with eight types of hyaluronic acid for immediate and lasting hydration, promoting super soft, deeply moisturised skin.

May 2021

Sukin, a prominent skin care brand in Australia's natural sector, unveiled its Purely Ageless collection. Combining natural ingredients like Pure Ribose, Paracress Extract, and White Hibiscus with innovative technology, it aims to enhance hydration, reduce wrinkles, and firm the skin for a smoother appearance.

Australia Skin Care Market Drivers

Natural and Organic Ingredients

The Australia skin care market is experiencing a significant shift towards natural and organic ingredients. Consumers are increasingly looking for products that are free from harmful chemicals and synthetic additives, which is driving the demand for clean-label options. In response, brands are developing formulations that emphasize natural origins, sustainability, and eco-friendly practices. This trend is in line with the broader health and wellness movement, as consumers prioritize their well-being and environmental impact. As per the Australia skincare market analysis, transparency in sourcing and ingredient lists has become crucial, as brands emphasize ethical practices and certifications to gain the trust of eco-conscious consumers looking for effective and safe skincare solutions. In October 2023, Glow Organic launched in Australia, offering a variety of plant-based skincare products. With a focus on eco-friendly packaging and sustainable sourcing, Glow Organic appeals to consumers who prioritize clean beauty and environmental responsibility.

Opportunities in the Australia Skin Care Market

Sustainability and Eco-Friendly Practices

The Australia skin care market is thriving as sustainability becomes increasingly significant, with consumers seeking eco-friendly products and practices. Brands are adopting sustainable sourcing, biodegradable packaging, and cruelty-free testing to align with these values. This trend highlights a rising awareness of environmental issues and a dedication to responsible consumption. Companies that emphasize sustainability not only attract eco-conscious consumers but also gain a competitive advantage in a saturated market. As concerns about climate change and waste grow, the focus on sustainability is expected to influence product development and brand positioning, thereby impacting the growth of the Australia skin care industry. In October 2023, Green Essence showcased its commitment to sustainability by launching skincare products in refillable containers, allowing customers to buy refills at a reduced price, which promotes reuse and reduces environmental impact.

Market Restraints

The Australia skin care market faces several key restraints, including strict regulatory challenges that complicate compliance and product launches. High competition from numerous brands makes it difficult for new entrants to differentiate themselves. Price sensitivity due to economic fluctuations affects consumer willingness to pay for premium products.

Consumer scepticism towards marketing claims, supply chain disruptions impacting ingredient availability, and rapidly evolving preferences add further complexity. Additionally, brands must navigate sustainability pressures and limited awareness among consumers of local brands. Health and safety concerns over ingredients can deter purchases, while economic downturns may lead to reduced discretionary spending on skin care products.

Australia Skin Care Market Share

By Type Analysis

The Australia skin care market is thriving due to facial care products that provide targeted solutions for specific skin issues, such as acne, ageing, and dryness, tailored to various skin types. Consistent use of moisturizers and serums hydrates and nourishes the skin, resulting in a healthy, radiant complexion. Many facial products also contain SPF, which is essential for protection against UV rays in Australia’s sunny climate, while contributing to overall skin health and offering a soothing self-care experience, which further supports the skin care demand in Australia. In September 2024, Gen-Z skincare brand Bubble launched in Australia, making its debut in brick-and-mortar stores through the Priceline drugstore chain. The products focus on advanced plant-based science, affordability, effectiveness, ease of use, and community inspiration, and are vegan and cruelty-free, certified by Leaping Bunny.

The Australia skin care market is also benefiting from body care products, such as lotions and creams, which are crucial for moisturizing the skin, preventing dryness, and promoting softness. Exfoliants and scrubs effectively eliminate dead skin cells, enhancing texture and encouraging renewal. Many body care products provide deep hydration, essential for Australia’s dry climate. Some products also include SPF for UV protection, and massaging these items into the skin enhances circulation and supports overall skin health, contributing to the Australia skin care industry growth. In February 2024, Wash Wild introduced a plant-based cleaning and body care range made from safe ingredients for both consumers and the environment.

By Product Type Insights

The Australia skin care market is thriving as body creams and moisturizers provide essential hydration, preventing dryness and ensuring softness, particularly important in the country’s dry climate. Regular use improves skin texture, leading to a smoother appearance while creating a protective barrier that retains moisture and defends against environmental irritants. Body creams and moisturizers are expected to grow at a CAGR of 3.2% during the forecast period. Many creams feature soothing ingredients like aloe vera, which calm irritated skin and enhance elasticity, helping to prevent sagging and fine lines. In November 2023, Pure Essence launched an organic body cream made from sustainably sourced ingredients, emphasizing eco-friendly packaging, and offering long-lasting hydration while promoting skin health, appealing to environmentally conscious consumers.

The Australia skin care market is thriving, driven by the importance of sunscreen in protecting the skin from harmful UVA and UVB rays, which helps reduce the risk of sunburn and long-term damage. Regular use significantly decreases the chances of developing skin cancers, especially in Australia’s high UV conditions. Sunscreens are anticipated to increase at a CAGR of 3.9% during the forecast period. Furthermore, sunscreen prevents premature ageing, ensures an even skin tone, and enhances overall skin health, keeping the skin youthful and vibrant, which further impacts the growth of the Australia skin care market. In November 2023, Sunny Days launched a lightweight, non-greasy sunscreen that provides broad-spectrum protection. Designed for daily use, this water-resistant formula is suitable for all skin types, making it perfect for Australia’s active outdoor lifestyle.

Australia Skin Care Market Regional Insights

New South Wales Skin Care Market Regional Insights

The skin care market in New South Wales provides a diverse array of products tailored to various skin types and concerns, giving consumers plenty of options. In 2023, the market share of skincare in New South Wales recorded a CAGR of 28.5%. Numerous brands prioritise research and development, resulting in innovative formulations that combine advanced ingredients with effective techniques. In November 2023, Pure Skin Co. introduced a revolutionary serum featuring advanced peptides and Australian wildflower extracts. This serum targets signs of ageing and is suitable for all skin types, underscoring its quality and efficacy.

Queensland Skin Care Market Trends

Queensland’s distinctive climate provides local ingredients that attract consumers looking for authenticity. Furthermore, the growing demand for eco-friendly and cruelty-free products enables new launches to secure a significant market share by aligning with these values. In August 2024, L’Oréal expanded its presence in Australia by inaugurating an AUD 40 million distribution centre in Queensland. Covering 14,533 sq m, the facility is strategically located to benefit from the rapid population growth and infrastructure developments occurring throughout the state. The new centre will generate around 60 additional jobs as it begins operations.

Western Australia Skin Care Market Dynamics

Skincare products from Western Australia are formulated to meet local conditions like sun exposure and dryness. Numerous brands embrace a minimalist philosophy, using fewer, high-quality ingredients to provide simple and effective solutions for consumers. Launched in February 2020, Boori centres on Australian native oils and botanicals, creating hydrating and protective skincare items. Their formulations promote skin health while highlighting local ingredients and sustainability.

Competitive Landscape

The Australia skin care market key players emphasise certified organic and cruelty-free products that are both effective and environmentally friendly. They use high-quality, sustainably sourced ingredients to enhance skin health and overall well-being. Their varied range of products, including cleansers, moisturisers, serums, and masks, incorporates powerful botanical extracts, essential oils, and vitamins, reflecting a dedication to holistic skincare.

Key Industry Players

L'Oréal S.A: Established in 1909 and headquartered in Clichy, France, L'Oréal S.A is a leading global brand in beauty and cosmetics. The company offers a wide array of products, including skin care, hair care, and make-up, with a strong commitment to innovation, sustainability, and inclusivity within the beauty sector.

Estée Lauder Companies Inc.: Founded in 1946 and located in New York City, Estée Lauder Companies Inc. is a distinguished name in the luxury beauty market. The company creates premium-quality skincare, makeup, and fragrance products, with a strong focus on innovation and branding. It owns several renowned brands, including Clinique, MAC, and La Mer.

Procter & Gamble Co.: Established in 1837 and based in Cincinnati, Ohio, Procter & Gamble Co. is a global consumer goods corporation. Known for its extensive range of household products, the company also offers various skincare brands, such as Olay and SK-II, highlighting quality and consumer trust in its formulations.

Beiersdorf AG: Founded in 1882 and headquartered in Hamburg, Germany, Beiersdorf AG is well-known for its skincare products, especially the NIVEA brand. The company emphasises innovation and sustainability, focusing on creating high-quality personal care items that meet diverse consumer needs while upholding a commitment to social responsibility.

Other key players in the Australia skin care market report are L'Occitane International S.A., Groupe Clarins, Unilever Plc, The Skincare Company, KORA Organics and Jurlique International Pty Ltd. among others.

Recent Development

June 2024

Aussie farmers launched Leitin Skincare, a brand using botanical oils to nourish skin throughout the year. Initially offering 11 products, including four hand and body items, all were designed in Australia, gender-neutral, and suitable for sensitive skin. The lipid-based collection emphasised botanical oils over water for hydration.

April 2024

Korean skincare brand Krepubliq launched the all-in-one 'Magic Balm', replacing a foundation, BB cream, and moisturiser. This multipurpose balm offers instant, airbrushed, glowing skin while also serving as a leave-on skincare solution, empowering women to feel confident and beautiful.