Australia Quinoa Seeds Market Size, Share Analysis and Forecast Report (2025-2034)

Australia Quinoa Seeds Market Trends

The growth of the Australia quinoa seeds market is being driven by increasing health consciousness, with quinoa's popularity rising due to its high nutritional value. It is packed with protein, fiber, and essential amino acids, supporting balanced diets and muscle growth. Additionally, quinoa is naturally gluten-free, making it ideal for those with gluten intolerance. It also contains antioxidants, which help reduce inflammation and oxidative stress, promoting overall health. Its versatility allows it to be used in various dishes, appealing to a wide range of consumers. The introduction of a specialised technique to measure saponin levels in quinoa seeds enhances quality control, maintaining product standards, boosting consumer confidence, and supporting local production, according to the Department of Primary Industries and Regional Development.

Opportunities in the Australia quinoa seeds market are also increasing, as quinoa cultivation supports sustainable farming practices, in line with Australia’s focus on environmental sustainability. It aids weight management thanks to its low glycaemic index and high fiber content, helping to promote satiety. Quinoa seeds also support heart health by lowering cholesterol and reducing the risk of cardiovascular diseases. Locally produced quinoa can reduce reliance on imports, ensuring a fresh, homegrown supply.

Australia Quinoa Seeds Market Growth

The demand of the Australia quinoa seeds market is rising, driven by its high fibre content, which supports healthy digestion and reduces the risk of gastrointestinal issues. Quinoa also benefits bone health, providing magnesium, calcium, and phosphorus to enhance bone density. As a complete protein, it is ideal for vegan and vegetarian diets. Additionally, quinoa is rich in micronutrients such as folate, iron, and B vitamins, contributing to overall health. Its eco-friendly nature makes it a sustainable crop, requiring less water than many other foods. In 2021, the Department of Primary Industries and Regional Development (DPIRD) adapted a water droplet surface tension (WDST) technique to accurately measure saponin levels, ensuring quinoa meets international standards and offering improved taste and health benefits.

The Australia quinoa seeds market revenue is impacted by the significant economic opportunities it offers to local farmers and businesses, especially within the health food and superfood sectors. Quinoa can be marketed in ready-to-eat products, snacks, beverages, and meal kits, expanding its consumer base. With rising global demand, Australian quinoa seeds have strong export potential. As a high-quality plant-based protein, quinoa supports the shift towards plant-based diets, while its cultivation could drive agricultural innovation, leading to improved farming practices and technologies.

Australia Quinoa Seeds Market Insights

• According to the industry reports, quinoa is highly regarded for its nutritional profile, containing eight essential amino acids that aid in human growth. It is gluten-free, high in protein, and has a low glycaemic index, making it an excellent choice for those aiming to maintain stable blood sugar levels and promote muscle growth.
• As Australians increasingly focus on health and wellness, quinoa’s health benefits align with the growing demand for plant-based, nutritious foods. Its protein content, low glycaemic index, and gluten-free qualities make it particularly appealing to health-conscious consumers, especially those following vegan, vegetarian, or gluten-free diets, as noted by the Department of Primary Industries and Regional Development.
• Most quinoa is imported from Bolivia and Peru; the Australian quinoa seed market has considerable growth potential. As demand for health-conscious, high-protein, and gluten-free foods rises, quinoa’s popularity continues to expand, creating new opportunities for local producers and businesses, according to industry reports from the Department of Primary Industries and Regional Development.
• The quinoa seeds market in Western Australia is expected to grow at a rate of 15.70% from 2024 to 2032.

Industry News

December 2023

AgriFutures Australia commissioned an RD&E Plan to support the development of the Australian quinoa industry. The plan, based on desktop research and stakeholder consultations, summarised the industry’s status and outlined five RD&E priorities with associated strategies and activities aimed at ensuring its long-term growth.

June 2023

Shandi Global launched its ultra high-protein vegan shawarma in Australia under the brand FOREVER by Shandi. The shawarma first debuted at FHA Food & Beverage 2023 and was later introduced at the University of Melbourne in collaboration with UMSU International and the Melbourne Alternative Protein Project. Made with non-GMO ingredients, including quinoa, it contains 30% protein, comparable to chicken.

Australia Quinoa Seeds Market Drivers

Health and Wellness Focus

The Australia quinoa seeds market dynamics and trends are being shaped by the rising health consciousness among Australians, leading to an increased demand for nutritious, plant-based foods. Quinoa, renowned for its high protein, fibre, and antioxidant content, aligns with the wellness trend. As awareness of its health benefits grows, quinoa is becoming a staple in balanced diets, supporting weight management, digestion, and heart health. This trend is further strengthened by the increasing popularity of gluten-free and vegan diets. As more consumers adopt healthier lifestyles, the demand for quinoa seeds in Australia is expected to rise, with more individuals incorporating quinoa into their meals. According to the National Nutrition Survey and other studies, about 2% of Australians are vegan, equating to approximately 500,000 people, while nearly 2.5 million Australians follow a predominantly vegetarian diet. 

Sustainable Farming and Eco-Consciousness

Sustainable farming and eco-consciousness are key trends in the Australia quinoa seeds market, driven by the growing demand for eco-friendly food products, with quinoa being no exception. Quinoa requires less water to grow, making it a more sustainable choice compared to other grains. Its ability to thrive in arid conditions aligns with Australia's focus on sustainable farming practices, encouraging farmers to consider quinoa as a viable local crop. Quinoa's reduced environmental impact appeals to eco-conscious consumers who prioritise sustainability in their food choices. As environmental awareness continues to rise, quinoa’s market share in Australia is expected to grow, thanks to its eco-friendly production methods. In 2022, the Department of Agriculture, Water, and the Environment reported that most organic sales occurred within Australia, with approximately 60% sold to retailers and 58% sold directly to consumers. 

Opportunities in the Australia Quinoa Seeds Market

The growth of the Australia quinoa seeds market is being driven by the increasing demand for convenience foods. With busy lifestyles, consumers are seeking quick, nutritious options that do not compromise on health. Quinoa’s versatility makes it an ideal ingredient for ready-to-eat meals, snacks, and meal kits, featuring in products such as salads, grain bowls, protein bars, and smoothies. Additionally, the Australian Government’s decision to raise the cap for working hours for international students to 48 hours per fortnight, effective from 1 July 2023, further boosts the demand for convenient food options. As the market for ready-to-eat and convenience foods expands, quinoa’s role as a wholesome, easy-to-prepare ingredient is set to increase, attracting more consumers in search of healthy, convenient meal solutions.

Market Restraints

The Australia quinoa seeds market faces several constraints, including limited local production due to climatic challenges, reliance on imports, and high production costs. This makes it difficult for Australian producers to compete with cheaper imports. Consumer awareness of quinoa’s benefits remains low, and its premium price limits mass-market adoption. Distribution and supply chain issues further restrict availability, particularly in regional areas.

Additionally, quinoa faces strong competition from other superfoods, such as chia and flax seeds. Regulatory barriers, climate change, and a lack of processing infrastructure also hinder market growth. Over-saturation and consumer fatigue could impact long-term profitability if demand decreases, or other superfoods gain traction.

Australia Quinoa Seeds Market Share

Market Analysis by Seed Type

According to the Australia quinoa seeds market analysis, organic quinoa seeds, grown without synthetic pesticides, fertilizers, or GMOs, are leading the market while promoting environmental sustainability. This segment is expected to grow at a CAGR of 15.40% from 2024 to 2032. These seeds are favoured by health-conscious and eco-friendly consumers due to their chemical-free nature and are seen as higher quality, offering health benefits, and supporting organic farming practices. The Australian Organic Market Report 2021, from the Department of Agriculture, Water, and the Environment, estimates there are 4,178 certified organic operations.

The growth of the Australia quinoa seeds market is further supported by inorganic quinoa seeds, cultivated with conventional farming methods and chemical inputs. These seeds are more affordable, ensuring a lower price for consumers while meeting the increasing demand for quinoa with high yields and efficient production. According to the Department of Agriculture, Fisheries and Forestry, agriculture contributed 2.7% of Australia’s GDP and 2.2% of total employment in 2022–23.

Market Analysis by Application

According to the Australia quinoa seeds market report, processed quinoa products, such as quinoa flour, snacks, and ready-to-eat meals, provide convenience and versatility for consumers. This segment is anticipated to grow at a CAGR of 6.90% from 2024 to 2032, expanding quinoa’s reach across various consumer groups and boosting its demand in both domestic and export markets. The Australian Bureau of Statistics reported a 4.7% increase in Compensation of Employees (COE) per household to USD 102,877 between 2020-21 and 2021-22, which could lead to increased investment in quinoa-based products like snacks and health foods, expanding market opportunities for local producers.

The demand for the Australia quinoa seeds market for direct consumption is increasing, as they provide a nutritious option rich in protein and fibre, making them ideal for dishes like salads, soups, and grain bowls. Their versatility and health benefits make them a staple in plant-based and gluten-free diets. Additionally, a report from the Department of Health and Aged Care states that 90% of Australian adults engage in sports annually, which could benefit the quinoa market. Active adults need foods that aid muscle recovery and energy levels, and quinoa, with its high nutritional profile, is an ideal choice for athletes seeking healthy, nutrient-dense foods to support their active lifestyles.

Market Analysis by Distribution Channel

The growth of the Australia quinoa seeds market is supported by the offline market, which offers direct consumer engagement, allowing customers to inspect products before purchasing. This builds trust and relationships with local retailers, increasing product visibility. Furthermore, it caters to consumers who prefer in-store shopping, strengthening the local market presence. The Australian Bureau of Statistics (ABS) reported a 2.3% increase in retail trade from July 2023 to July 2024, totalling USD 36,160.1 million, signalling higher demand for convenient products like quinoa, driven by improved economic conditions and disposable income.

The demand of the Australia quinoa seeds market is driven by the growth of the online market, which offers consumers the convenience of shopping from home. It provides access to a wider range of quinoa products, including niche and organic options. Online platforms also offer detailed product information, reviews, and direct delivery, catering to tech-savvy and remote customers. According to the Australian Bureau of Statistics (ABS), e-commerce contributed 41.5% to the growth in the value of digital activities in Australia during 2020-21.

Australia Quinoa Seeds Market Regional Insights

New South Wales Quinoa Seeds Market Regional Insights

New South Wales provides a varied agricultural environment that supports quinoa cultivation. The region's increasing interest in plant-based, healthy foods is driving demand for quinoa, creating opportunities for local production and market growth. According to the Australian government, winter crop production in New South Wales is expected to rise to 19.1 million tonnes in 2024–25, a 68% increase, making it the second highest on record.

Queensland Quinoa Seeds Market Trends

According to the Australia quinoa seeds industry analysis, Queensland's favourable climate for crop production, coupled with increasing health-conscious consumer trends, is driving the demand for quinoa. As awareness of its health benefits grows, more people are including it in their diets. Winter crop production in Queensland is predicted to increase by 110%, reaching 3.6 million tonnes in 2024–25, setting a new production record according to the Australian Government.

Western Australia Quinoa Seeds Market Dynamics

Western Australia leads quinoa production in Australia, benefiting from its semi-arid climate and government initiatives that promote quinoa as a sustainable and profitable export crop. This segment is forecasted to grow at a CAGR of 6.50% from 2024 to 2032. In November 2024, the Cook Government revealed a USD 10 million research investment to support grain farmers in the state's high rainfall areas. The four-year project will focus on crop rotations and integrated disease management to improve sustainability and profitability.

Competitive Landscape

The Australia quinoa seeds market key players specialise in a wide variety of food products, including seeds, grains, and pantry staples, all focused on providing high-quality, nutritious options for Australian consumers. These companies emphasise sustainable sourcing and production to meet the increasing demand for eco-friendly, health-conscious foods. They have established a strong reputation for premium products and innovative solutions, ensuring consistent quality and dependable delivery through both local and global supply chains.

Key Industry Players

Boondie Seeds: It is an Australian company specialising in the production and supply of high-quality organic and non-GMO seeds. Headquartered in Western Australia, the company focuses on sustainable farming practices. Established in 2005, Boondie Seeds is committed to providing premium seeds for both local and international markets.

Kindred Organics: It is a leading supplier of organic food products in Australia, with a focus on quinoa, grains, and seeds. Founded in 2006 and based in Melbourne, the company promotes sustainable agriculture and ethical sourcing. Kindred Organics provides healthy, organic products for conscious consumers.

Nuts About Life Pty Ltd.: It is an Australian-based company known for its wide range of nut and seed products, including quinoa and other superfoods. Established in 2002 and headquartered in New South Wales, the company focuses on offering healthy, nutritious, and convenient snack options to consumers.

Ward McKenzie Pty Ltd.: It is an Australian company established in 1949, headquartered in Melbourne. Specialising in the food manufacturing sector, the company offers a variety of products, including seeds and grains. Ward McKenzie is committed to high-quality production standards and sustainable practices across its product lines.

Another key player in the Australia quinoa market report is Frutex Australia Pty Ltd. among others.

Recent Developments

August 2024

SBS Food, a 24/7 channel catering to all Australians, focused on simple, authentic, and everyday food inspiration from diverse cultures. In New South Wales, they streamed a quinoa salad recipe featuring haloumi and pomegranate.

September 2020

The Western Australian Department of Primary Industries and Regional Development introduced a new quinoa variety, Kruso White. This was the first variety in Australia that could be grown, processed, and marketed without a contract. It was adaptable to various conditions, including rain-fed and irrigated systems, across different seasons.