Australia Protein Supplements Market Size, Share and Growth Analysis Report: Forecast Trends and Outlook (2024-2032)

Based on the source, the Australia protein supplements market share is driven by plant-based supplements as individuals increasingly prefer healthier alternatives.

The growing consciousnesses among individuals for personal health and sustainability have contributed to the consumption of plant-based protein supplements. These supplements offer convenient ways for individuals to meet their daily dietary needs while aligning with their health-conscious choices, thus, stimulating the Australia protein supplements market growth.

Individuals are engaging or following vegetarian and vegan diets and prioritise plant-based foods, as these supplements address allergen considerations making them suitable for individuals with food allergies or intolerances and provide an alternative to animal-derived products.

Furthermore, sustainability concerns drive the adoption of plant-based alternatives, as these supplements have a lower environmental footprint than animal-based options. The emphasis on eco-conscious consumption encourages consumers to choose plant-based products. The increasing innovation in the food and beverage industry has led to the development a diverse range of plant-based protein supplements, with manufacturers introducing new formulations, flavours, and formats to appeal to consumers.

Ingredient Optimized has announced that three major Australian brands have launched products using the company’s advanced protein technology, ioPea. The ioPea ingredient has been clinically demonstrated to be 2-5 times more bioavailable and better absorbed compared to unaltered pea protein.

Market Breakup by Region

• New South Wales
• Victoria
• Queensland
• Australian Capital Territory
• Western Australia
• Others

Australia Protein Supplements Market Share

Protein supplements are predominantly consumed in the sports nutrition sector. Athletes, bodybuilders, and fitness enthusiasts often use protein supplements to support muscle growth, repair, and recovery after intense physical activity. These supplements are formulated to provide concentrated doses of high-quality proteins like whey, casein, or plant-based proteins, which are easily digestible and absorbed by the body, catering to individuals seeking to enhance their athletic performance, maintain muscle mass, or achieve specific fitness goals.

Leading Companies in the Australia Protein Supplements Market

The growth of the protein supplements market is fuelled by increasing consciousness for health and sustainable products and increasing adoption of plant-based alternatives.

• Vitaco Health Australia Pty Ltd.
• Glanbia Performance Nutrition Pty Limited
• Hi-Performance Health Pty. Ltd.
• MusclePharm® Corporation
• Bioflex Nutrition
• Body Science International Pty Ltd.
• True Protein Pty Ltd. 
• Others