Report Overview

The Australia power bank market is estimated to be valued at AUD 166.23 Million in 2023. It is expected to grow at a CAGR of 2.99 % between 2024 and 2032 to reach almost AUD 216.70 Million by 2032.

2023

Base Year

2018-2023

Historical Year

2024-2032

Forecast Year

  • According to ACMA, in June 2020, 91% of Australians used mobile devices to go online, driving the power bank market.
  • In May 2024, Anker released the Power Bank 20000mAh 30W Portable Charger with USB-C Cable in Australia, driving the power bank market.
  • According to ABS, in 2020-21, digital activity value added increased by 7.8% (AUD 8.6 billion), compared to the economy's 4.8% growth.

Australia Power Bank Market Growth

Compound Annual Growth Rate

Value in AUD Million

2.99%

2024-2032


Australia Power Bank Market Outlook

*this image is indicative*

Based on the battery type, lithium-ion batteries led the Australia power bank market by providing portable charging solutions. Their lightweight and compact size allows them to store a large amount of energy efficiently. These batteries are preferred for their fast-charging capabilities, making them ideal for quickly charging connected devices. Safety features like temperature monitoring and overcharge protection further enhance the safety of both connected devices and the batteries themselves. Lithium polymer batteries deliver high power output, making them ideal for charging tablets and various electronic devices. In February 2024, Belkin released portable charging solution, the BoostCharge Hybrid Wall Charger and Power Bank 5K with Travel Adapter Kit, in Australia.

The development of the power bank market in Australia is driven by several advancements. The recharge speed of power banks has significantly increased with the integration of fast charging technologies like quick charge and power delivery. Manufacturers are also focusing on enhancing portability by designing lightweight and convenient features. Additionally, there is a rising trend in integrating solar charging technology into power banks, enabling energy savings and outdoor charging capabilities. Moreover, smart features are increasingly being incorporated into power banks, enhancing their functionality and appeal to consumers.

Australia Power Bank Market Segmentation

Australia Power Bank Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:

Market Breakup by Capacity

  • Up To 3,000 mAh
  • 3,001–8,000 mAh
  • 8,001–20,000 mAh
  • Above 20,000 mAh

Market Breakup by Battery Type

  • Lithium polymer
  • Lithium ion

Market Breakup by Charging Mode

  • Wired
  • Wireless

Market Breakup by Energy Source

  • Electric
  • Solar
  • Hybrid

Market Breakup by Application

  • Laptops
  • Cameras
  • Smartphone and Tablets
  • Others

Market Breakup by Distribution Channel

  • Online
  • Offline

Market Breakup by Region

  • New South Wales
  • Victoria
  • Queensland
  • Australian Capital Territory
  • Western Australia
  • Others

Australia Power Bank Market Share

Online distribution channels hold a significant share of the Australia power bank market due to their extensive product selection, convenience, competitive pricing, access to product reviews and ratings, ease of comparison shopping, personalized recommendations, flexible delivery options, accessibility to niche products, and round-the-clock availability.

Leading companies in the Australia power bank market

The growth of the power bank market is fuelled by increased mobile device usage, technological advancements, integration of smart features, energy efficiency and sustainability, and customization and branding.

  • Anker Innovations Australia Pty Ltd.
  • Cygnett Pty Ltd.
  • Samsung Electronics Australia Pty Limited
  • Belkin Ltd.
  • Laser Corporation Holdings Pty Limited
  • TRION

*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*

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Key Questions Answered in the Report

The market was valued at AUD 166.23 Million in 2023.

The market is projected to grow at a CAGR of 2.99% between 2024 and 2032.

The revenue generated from the power bank market is expected to reach AUD 216.70 Million in 2032.

Based on the battery type, the power bank market is bifurcated into lithium polymer and lithium-ion.

Key players in the power bank industry are Anker Innovations Australia Pty Ltd., Cygnett Pty Ltd., Samsung Electronics Australia Pty Limited, Belkin Ltd., Laser Corporation Holdings Pty Limited, and TRION, among others.

Based on distribution channels, the power bank market is divided into online and offline.

Based on the application, the power bank market is bifurcated into laptops, cameras, smartphones, tablets, and others.

The market is broken down into New South Wales, Victoria, Queensland, Australian Capital Territory, Western Australia, and others.

Report Summary

Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.

Key Highlights of the Report

Please note that the figures mentioned in the description serve as estimates and may vary from the actual figures presented in the final report.

Report Features Details
Base Year 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Capacity
  • Battery Type
  • Charging Mode
  • Energy Source
  • Application
  • Distribution Channel
  • Region
Breakup by Capacity
  • Up To 3,000 mAh
  • 3,001–8,000 mAh
  • 8,001–20,000 mAh
  • Above 20,000 mAh
Breakup by Battery Type
  • Lithium polymer
  • Lithium ion
Breakup by Charging Mode
  • Wired
  • Wireless
Breakup by Energy Source
  • Electric
  • Solar
  • Hybrid
Breakup by Application
  • Laptops
  • Cameras
  • Smartphone and Tablets
  • Others
Breakup by Distribution Channel
  • Online
  • Offline
Breakup by Region
  • New South Wales
  • Victoria
  • Queensland
  • Australia Capital Territory
  • Western Australia
  • Others
Market Dynamics
  • SWOT
  • Porter's Five Forces
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • Anker Innovations Australia Pty Ltd.
  • Cygnett Pty Ltd.
  • Samsung Electronics Australia Pty Limited
  • Belkin Ltd.
  • Laser Corporation Holdings Pty Limited
  • TRION

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