Australia Potato Chips Market Size, Share and Growth Analysis Report: Forecast Trends and Outlook (2024-2032)

Based on distribution channels, supermarkets and hypermarkets are boosting the Australia potato chips market.

Supermarkets and hypermarkets account for a significant portion of the Australia potato chips market share as they are convenient destinations for on-the-go shopping for individuals and offer various product ranges for different brands to cater to the diverse needs of consumers. Purchasing potatoes would be easily accessible and convenient for individuals while doing their regular grocery shopping. It also offers a bulk purchasing option while providing competitive prices.

The Australia potato chips market developments have led to the integration of baked potato chips as they are widely consumed by individuals, and it is perceived as a healthier alternative to regular potato chips. It contains low fats and calories which helps them to manage their intake of saturated fats.

Companies are adopting sustainable practices such as ethically and sustainably sourcing, using eco-friendly packaging options, and implementing energy-efficient manufacturing processes as individuals are increasingly becoming environment and health-conscious and seek products that are healthy and sustainable thus boosting the Australia potato chips market growth.

The Smith's Snackfood Company Pty Ltd has launched baked potato chips which have 50% less fat as Australians are increasingly adopting healthier options in foods and drinks. It will serve the diverse needs of health-conscious consumers.

Australia Potato Chips Market Share 

Baked potato chips are widely consumed by individuals who prefer a healthier snack option. It is perceived as a healthier alternative to traditional fried potato chips while still offering similar flavours and textures. Baked potato chips are popular among health-conscious consumers looking to reduce their intake of fried foods without compromising on taste, making them a preferred choice in the snack market.

Leading Companies in the Australia Potato Chips Market 

The growth of the potato chips market is fuelled by evolving changes in consumer needs and preferences towards on-the-go snacking options and healthy products leading to product innovations and developments by producers.

• The Smith's Snackfood Company Pty Ltd
• Snack Brands Australia
• Tyrrells Crisps Holdings Pty Limited
• Kellanova
• Tixana Pty Limited
• Griffin's Foods Limited 
• Others