Australia Pea Protein Market Size Analysis - Market Share, Forecast Trends and Outlook Report (2025-2034)

Australia Pea Protein Market Trends

The growth of the Australia pea protein market is driven by its environmentally sustainable, plant-based nature. Pea protein is hypoallergenic, rich in essential amino acids, and easily digestible without causing bloating, making it ideal for vegans and vegetarians. In May 2023, three Australian brands launched products with Ingredient Optimized’s ioPea™, including Tropeaka's Ultra Bio® Protein + Collagen, myBrainCo's MCT Protein™, and P3's Performance Protein Superblend. ioPea™ enhances absorption, offering plant-based protein with bioavailability like whey, benefiting performance, digestion, and skin health.

Pea protein supports weight management due to its high protein content and low-calorie nature, increasing its demand for the Australia pea protein market. It also promotes heart health by lowering blood pressure and cholesterol while aiding muscle growth and repair. Furthermore, pea protein has a lower environmental footprint, requiring less water and land compared to animal farming.

Australia Pea Protein Market Growth

The Australia pea protein market expansion is driven by the versatility of pea protein, which can be utilised in protein powders, beverages, snacks, and plant-based meat alternatives. Often sourced from non-GMO peas, it appeals to consumers seeking natural products. With growing demand for plant-based diets, pea protein’s popularity is rising, offering rich iron content. Essantis Proteins, made from 100% Australian-grown pulses, provide a versatile, high-quality protein with a fine texture and excellent amino acid profile, suitable for various food products.

The Australia pea protein market benefits from pea protein’s support of gut health, promoting beneficial bacteria and aiding digestion. As Australia’s pea production increases, the market for pea protein continues to grow, benefiting local agriculture. Ongoing innovations in pea protein products further drive market expansion, opening new opportunities for diverse applications.

Australia Pea Protein Market Insights

• Research indicates that 2.5 million Australians follow predominantly vegetarian or vegan diets, driving the demand for plant-based proteins like pea protein. This trend, supported by the shift towards healthier, sustainable eating habits, boosts the Australian pea protein market.
• The Department of Health and Aged Care reports that around 90% of Australian adults engage in sports annually, increasing the demand for protein supplements like pea protein. This market sees growth as athletes and fitness enthusiasts seek plant-based options for muscle recovery and performance.
• With 13.5 million adults and 3.6 million children participating in sports annually, there is a significant demand for plant-based proteins like pea protein. These consumers often prefer vegan-friendly protein sources for their nutritional benefits and sustainability.

Australia Pea Protein Market Drivers

Growing Demand for Plant-Based Protein

The growth of the Australia pea protein market is being driven by the increasing number of Australians adopting plant-based diets. Health, ethical, and environmental considerations are prompting consumers to choose vegan and vegetarian options, leading to a significant rise in demand for plant-based proteins like pea protein. According to industry reports, the number of vegans in Australia has risen to approximately 1.3 million as of 2024.

Sustainability and Eco-Friendliness

Pea protein's low environmental impact is a key trend in the Australia pea protein market. Unlike animal farming, peas require far less water and land, making pea protein a more sustainable choice. Its eco-friendly nature appeals to both consumers and manufacturers focused on sustainable production. Extracted from organic, non-GMO yellow peas, pea protein is free from lactose and animal products, with natural preservatives and flavourings added. This makes it suitable for those with lactose intolerance or allergies to animal-based products like shellfish.

Opportunities in the Australia Pea Protein Market

The Australia pea protein market dynamics and trends are shaped by the growing focus on health and fitness among Australians. Pea protein’s high protein content and low-calorie profile have made it a popular option for athletes and fitness enthusiasts. According to the 2023 Consumer Insights Tracker, 73% of Australians actively work to maintain a healthy diet, further driving the demand for pea protein.

Market Restraints

The Australia pea protein market faces several challenges, including high production costs, limited consumer awareness, and taste/texture issues. Supply chain disruptions, competition from other plant-based proteins, and regulatory barriers also hinder growth.

Additionally, perceived nutritional limitations and the potential for allergies may restrict market expansion, limiting the widespread adoption of pea protein in food and beverage products. These factors must be addressed to fully capitalise on pea protein’s potential in the Australian market.

Australia Pea Protein Market Share

Market Analysis by Product

According to the Australia pea protein market analysis, pea protein isolate, with a high protein content of around 85-90%, is ideal for athletes and fitness enthusiasts. Its excellent digestibility aids muscle recovery and growth, and its low fat and carbohydrate content make it a preferred option for health-conscious individuals seeking a protein boost.

Pea protein concentrates, containing approximately 70% protein, provide a cost-effective solution in the Australian market. Retaining more natural nutrients like fibre and minerals, they offer added health benefits. Popular in plant-based foods, they are an excellent protein source for vegetarians, vegans, and those looking to enhance their diet with nutritious protein.

The growth of the Australia pea protein market is driven by textured pea protein, which is widely used in plant-based meat alternatives. Its fibrous texture replicates the mouthfeel of animal products, making it popular in the plant-based food market. Offering high protein content and low fat, it supports sustainable food production and appeals to those seeking plant-based meat substitutes.

Pea protein hydrolysates are pre-digested for quicker absorption, making them ideal for enhancing muscle recovery and performance. Increasingly used in sports nutrition products within the Australian market, they are gentle on digestion and provide a high level of bioavailability, ensuring fast delivery of essential amino acids for effective muscle repair and growth.

Market Analysis by Form

According to the Australia pea protein market report, dry pea protein is gaining traction due to its extended shelf life and ease of handling, making it ideal for large-scale production in Australia. It is commonly used in protein powders, snacks, and plant-based foods, offering a cost-effective, low-moisture protein source. Pea Pro Pure Organic Pea Protein Isolate (Unflavoured) provides 24g of complete protein per serve, made from 100% organic, GMO-free yellow split peas, and is perfect for muscle recovery and growth without added flavours, colours, or sweeteners.

The market for wet pea protein in Australia is growing as it preserves more of the pea's natural nutrients and moisture, making it ideal for fresh, high-quality food production. It is commonly used in plant-based meat alternatives and functional foods, offering a nutrient-dense protein option for health-conscious consumers. Pure Product Australia's Pea Protein Isolate, made from premium French Golden Peas, provides a balanced amino acid profile for muscle growth and recovery, with added enzymes to support digestion, making it a versatile option for various recipes.

Market Analysis by Source

Yellow split peas contribute significantly to the growth of the Australia pea protein market. They are packed with plant-based protein and fibre, promoting muscle growth and aiding digestion. Versatile in dishes like soups and curries, they offer a nutritious, affordable, and sustainable protein source. McKenzie's Australian Yellow Split Peas are harvested, dried, and split along their natural seam, improving the texture of soups, casseroles, and curries. With a 5-star health rating, they are an excellent source of fibre and provide good protein, using only 100% natural ingredients.

Australia Pea Protein Market Regional Insights

New South Wales Pea Protein Market Overview

The New South Wales pea protein market is benefitting from increasing health awareness, growing demand for plant-based products, and a focus on sustainability, all of which are driving pea protein adoption across industries. In 2021-2022, Australia's agriculture sector achieved a record GVP of USD 22.4 billion, up 24% year-on-year, driven by strong global food prices, economic recovery, and favourable weather.

Queensland Pea Protein Market Trends

In Queensland, the pea protein market is seeing rising demand due to the growing popularity of plant-based diets, driven by health trends, environmental concerns, and consumer preference for sustainable, allergen-free protein. The Grains Research and Development Corporation (GRDC) is collaborating with the Queensland Department of Agriculture and Fisheries (DAF) and the Woods Group to explore pigeonpea as a new summer pulse crop option in the region.

Western Australia Pea Protein Market Dynamics

The Western Australian pea protein market is influenced by increasing awareness of plant-based nutrition, eco-friendly practices, and local production. There is a growing demand for plant-based protein in food, beverages, and health supplements. According to the Department of Agriculture and Food, five field pea seed types are cultivated, with Dun and White being the primary varieties in Western Australia.

Competitive Landscape

The Australia pea protein market key players offer a variety of protein supplements, amino acids, and performance enhancers designed to help athletes and fitness enthusiasts reach their objectives. The company prioritises natural ingredients and strives to deliver affordable, science-based solutions for fitness, health, and performance. With a strong commitment to sustainability and ethical sourcing, they provide Australians with high-quality health products for overall wellness and vitality.

Key Industry Players

Protein Supplies Australia: Headquartered in Melbourne, Australia, Protein Supplies Australia was established in 2009. The company provides high-quality, Australian-made protein powders and supplements, focusing on natural ingredients and sustainable practices to cater to the growing demand for plant-based and fitness nutrition products.

Bioflex Nutrition Pty Ltd: Founded in 2014, Bioflex Nutrition Pty Ltd, based in Sydney, Australia, specialises in formulating premium sports nutrition products. The company offers a range of protein supplements, amino acids, and performance enhancers, aiming to support both athletes and fitness enthusiasts in achieving their goals.

VPA Australia: VPA Australia, established in 2007 and headquartered in Melbourne, Australia, offers a broad range of high-quality protein powders, supplements, and fitness products. The company focuses on natural ingredients and aims to provide affordable, scientifically-backed solutions for fitness, health, and performance improvement.

Nature's Pantry: Nature's Pantry, founded in 1986 and located in Sydney, Australia, offers natural health products, including vitamins, minerals, and plant-based supplements. With a commitment to sustainability and ethical sourcing, the company provides Australians with premium health products for overall wellness and vitality.

Other key players in the Australia pea protein market report are BULK POWDERS PTY LTD., and THG Nutrition Limited, among others.

Recent Developments

July 2024

Wide Open Agriculture Limited (WOA) successfully developed enhanced protein isolates from pea and faba beans using its proprietary technology, previously used for lupin protein. The new isolates, produced in Perth, offer improved gel strength, solubility, and reduced viscosity. This eco-friendly process enhances texture and stability, supporting the evolving needs of food manufacturers globally.

September 2022

Swisse, an Australian health and wellness brand, launched three new products in India: SwisseMe Melatonin Gummies, Biotin Gummies, and Plant Protein Powder. These scientifically backed supplements address issues like stress, sleep, anxiety, and hair loss, offering natural, vegan-friendly ingredients. The range aims to enhance the lifestyle of Indian consumers.