Australia Personal Computer (PC) Market Size, Share and Growth Analysis Report: Forecast Trends and Outlook (2024-2032)

Australia Personal Computer (PC) Market Trends

The Australia PC market is benefiting from continuous technological advancements, which are improving system performance and efficiency, thereby enhancing both personal and business productivity. The market provides a wide variety of options, from budget-friendly laptops to high-end gaming PCs, with competitive pricing ensuring broad accessibility. PCs also offer seamless connectivity, supporting remote work, education, and entertainment. According to the International Data Corporation (IDC) Worldwide Quarterly Personal Computing Device Tracker, 1.02 million units of conventional PCs, including desktops, notebooks, and workstations, were shipped in the third quarter of 2023.

The growth of the Australia PC market is further driven by consumers' ability to customise their PCs to meet specific needs, such as memory, storage, and processing power. PCs are indispensable for remote work, facilitating communication and collaboration. In education, they enable e-learning, while their powerful graphics support gaming. Additionally, PCs enhance business productivity by streamlining tasks like document creation and data analysis. The Australian Information and Communications Technology (ICT) market was valued at approximately USD 112 billion in 2023, according to the International Trade Administration.

Australia PC Market Growth

Personal computers are increasingly integrating with cloud services, a major trend of Australia PC market that facilitates backup and remote access, thereby improving collaboration. This smooth connection between PCs and the cloud is becoming a core feature, allowing users to access files and collaborate from almost any location. They offer a wide range of online services, including banking and entertainment, and are equipped with advanced security features like biometric authentication. When properly maintained, PCs provide long-lasting performance. Their widespread use contributes to improving digital literacy across Australia. Valued at US$5 billion in 2022, the Australian cybersecurity sector is expected to grow to US$5.8 billion by 2024.

The demand of Australia PC market is further driven by the inclusion of productivity tools like Microsoft Office, which enhance task efficiency. Eco-friendly PCs, designed for energy efficiency, help reduce environmental impact. Australian consumers benefit from strong local support services, including repairs and warranties. The growing integration with mobile devices creates a seamless cross-platform experience, while the diverse range of form factors caters to various user needs. HP has announced the launch of its Envy and Pavilion laptops in Australia in 2024, featuring Intel Core Ultra or AMD Ryzen processors, with dedicated NPUs for advanced AI functions. HP Smart Sense will also automatically optimise laptop features such as fan noise, temperature, and performance.

Australia PC Market Insights

• Australia's internet usage stands at 96%, according to World Bank data, which is driving the growth of the laptop market.
• With an employment rate of 64.1% in February 2024, as reported by the Australian Bureau of Statistics, the demand for laptops is increasing.
• Industry reports, as highlighted by the Department of Foreign Affairs and Trade, indicate that the sector generated $226.5 million in revenue in 2021.
• The market share in New South Wales is anticipated to see significant growth, with a projected CAGR of 31.2% between 2024 and 2032.
• The Australian Capital Territory is expected to grow at a CAGR of 3.2% from 2024 to 2032. 
• All-in-one stations and tablets are anticipated to expand at CAGRs of 3.2% and 3.0% respectively during the 2024-2032 forecast period.  

Industry News

April 2024

MSI introduced its latest range of laptops in Australia, including the MSI Claw, described as "the world’s first gaming handheld powered by the Intel Core Ultra Processor." The new lineup also includes 18-inch models equipped with 14th Gen HX-series processors and large vapor chamber thermal modules, paired with RTX 40-series graphics, promising an immersive gaming experience and smooth content creation.

February 2024

Lenovo launched the new ThinkPad X1 Carbon Gen 11 in Australia, offering enhanced performance with Intel’s latest processors. This ultra-lightweight laptop is designed for professionals, featuring improved battery life and 5G connectivity, aiming to enhance productivity and remote work flexibility for Australian businesses.

Australia Personal Computer (PC) Market Drivers

Rise in Gaming PCs and High-Performance Laptops

The demand of Australia PC market is being driven by the rapid increase in demand for high-performance personal computers, particularly gaming PCs. With the rising popularity of eSports and competitive gaming, consumers are investing in PCs with advanced features, such as high-refresh-rate displays, powerful GPUs, and fast processors. Brands like ASUS, MSI, and Alienware are launching cutting-edge gaming systems that provide immersive experiences for gamers. This trend is further fuelled by the growing interest in content creation, with many consumers using gaming PCs for tasks like graphic design, video editing, and streaming. The Australian PC market is increasingly focusing on customisable, high-performance models. In May 2024, HP Australia unveiled a new range of gaming PCs and high-performance laptops, designed for professional gamers and content creators. These devices offer advanced graphics, high-refresh-rate displays, and powerful processors, meeting the growing demand for high-performance computing in both gaming and creative sectors.

Shift to Remote Work and Learning

The increase in remote work and online education has significantly impacted the Australia PC market dynamics and trends, driving up demand for personal computers. With more Australians working from home or studying online, there has been a surge in sales of laptops and desktop PCs equipped with powerful processors, high-resolution displays, and enhanced security features. As businesses and educational institutions adopt hybrid models, the need for versatile and portable computing solutions continues to grow. Furthermore, the rise of cloud-based applications and productivity software has sparked interest in devices that seamlessly integrate with remote services. Personal computers have become essential for everyday work and learning activities across the country. In April 2024, Dell Technologies launched a new range of laptops tailored specifically for remote work and online learning in Australia. These models include enhanced video conferencing capabilities, extended battery life, and robust security features, addressing the increasing demand for reliable home-office and e-learning solutions amid the ongoing shift to remote working.

Opportunities in the Australia PC Market

Integration of AI and Smart Features

Artificial Intelligence (AI) and smart features are becoming a significant trend of Australia PC market. Manufacturers are incorporating AI-driven enhancements, such as advanced voice assistants, facial recognition for security, and intelligent battery management systems to optimise performance. PCs are increasingly being designed with adaptive capabilities that learn users' preferences, improving the overall experience. AI also contributes to the efficiency of resource management in PCs, optimising energy consumption, processing speeds, and multitasking abilities. As AI technology continues to evolve, personal computers in Australia are becoming more intuitive, streamlined, and personalised, catering to both professional users and everyday consumers. In April 2024, Razer Australia introduced a new range of smart gaming PCs, featuring AI-powered capabilities to enhance gameplay. The system automatically adjusts performance settings based on the game being played, improving the gaming experience while ensuring smooth, lag-free performance for Australian gamers.

Market Restraints

The Australia PC market faces several restraints. The high cost of premium models, especially gaming PCs and high-performance laptops, limits accessibility for many consumers. Intense competition leads to price pressure, reducing profit margins for manufacturers and affecting product quality. Supply chain disruptions, notably the global semiconductor shortage, have resulted in delays and higher prices.

Rapid technological advancements also cause frequent obsolescence of PCs, pressuring consumers to upgrade and increasing costs for manufacturers. Lastly, environmental concerns about e-waste and energy consumption are growing, with limited sustainable practices in place. These factors hinder the market's long-term growth and development, particularly in a price-sensitive and environmentally conscious consumer environment.

Australia PC Industry Segmentation

“Australia PC Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:

Market Breakup by Product

• All-In-One Stations
• Desktop PCs
• Tablets
• Laptops

Market Breakup by Sales Channel

• Online
• Offline

Market Breakup by Region 

• New South Wales
• Victoria
• Queensland
• Australian Capital Territory
• Western Australia
• Others

Australia Personal Computer (PC) Market Share 

By Product Insights 

According to Australia PC market analysis, desktop PCs lead the market by offering superior performance, enhanced processing power, and the ability to upgrade components easily. These features make them ideal for demanding tasks such as gaming, video editing, and 3D rendering. Their larger screens and ergonomic setups also provide a more comfortable environment for both work and gaming. In April 2024, Dell Technologies launched its **XPS Tower Desktop** in Australia, targeting creative professionals. Featuring the latest Intel Core Ultra processors and NVIDIA RTX 40-series graphics, the desktop delivers enhanced performance for intensive tasks like video editing and 3D modelling, with expandable storage options for future upgrades.

The Australia PC market is also benefiting from the increasing demand for laptops, which offer portability—ideal for professionals, students, and remote workers. With improved battery life, lightweight designs, and powerful processors, modern laptops combine convenience with performance, enabling users to work, study, or enjoy entertainment on the go without compromising functionality. In May 2024, HP Australia introduced its **Omen 16 Gaming Laptop**, aimed at serious gamers and content creators. Featuring a 16-inch display, Intel Core i9 processors, and NVIDIA GeForce RTX 4080 graphics, the laptop offers high-performance gaming and seamless multitasking for professional use.

By Sales Channel Analysis

According to the Australia PC market report, online sales lead the market by offering convenience, allowing customers to browse and purchase products from the comfort of their homes. Online platforms provide a wide range of options, customer reviews, and delivery services, often at competitive prices and with discounts, making it easier for consumers to make informed decisions. In April 2024, Lenovo Australia launched a new online-exclusive promotion for its **ThinkPad X1 Carbon Gen 11**. Available only through Lenovo's website, the promotion includes special discounts and bundled services such as free next-day delivery and an extended warranty, targeting remote workers and professionals in Australia.

The demand in the Australia PC market is further boosted by offline sales, which offer a hands-on experience, enabling customers to test and compare PCs before purchasing. Offline sales are expected to grow at a CAGR of 5.1% from 2024 to 2032. In-store support, personalised recommendations, and immediate product availability enhance the shopping experience, while consumers can seek expert advice and face-to-face customer service, particularly for more complex purchases. In March 2024, Microsoft Australia unveiled its **Surface Laptop 5**, available exclusively in physical Microsoft stores across the country. The launch event featured live demonstrations, allowing customers to try the laptop's new Intel Core i7 processors, enhanced graphics, and improved battery life before purchasing directly from the store.

Australia PC Market Regional Insights

New South Wales PC Market Insights

New South Wales experiences strong demand for high-performance PCs, driven by professionals, gamers, and content creators. The market benefits from advanced technology adoption, urban population density, and a rise in remote working. The region is expected to grow at a CAGR of 3.3% from 2024 to 2032. In 2023, New South Wales accounted for 33% of Australia’s PC sales, according to the Australian Bureau of Statistics. The state had a workforce participation rate of 64.5% (ABS), with more than 300,000 university students.

Queensland PC Market Trends

According to the Australia PC industry analysis, Queensland’s PC market is influenced by the growth of remote work, leading to increased demand for laptops, particularly in regional areas. The market is further supported by technology-driven sectors and a growing preference for portability. As per industry reports, Queensland saw a 25% rise in PC sales in 2023. Employment in tech-related industries increased by 7%, with over 230,000 university students enrolled (Department of Education, 2023).

Western Australia PC Market Dynamics

Western Australia is projected to grow at a CAGR of 3.0% from 2024 to 2032. The state’s PC market benefits from strong demand for desktop PCs and workstations, particularly in the mining, engineering, and education sectors. There is also an increasing trend towards mobile computing in urban areas. As per the Australian Bureau of Statistics, Western Australia's PC market grew by 12% in 2023. The state’s tech sector employment reached 6.5% of the workforce, with approximately 100,000 university students (Department of Education).

Competitive Landscape

The Australia personal computer (PC) market key players are recognised for their high-quality computing products, such as desktops, laptops, servers, storage solutions, and networking hardware. These companies cater to both consumer and enterprise markets, offering tailored products and services to meet a wide range of customer needs. They are particularly well-known for their direct-to-consumer sales models, which allow customers to customise products online according to their preferences. In addition, these companies provide support services, cloud solutions, and enterprise IT infrastructure. With a strong emphasis on innovation, sustainability, and productivity, they are dedicated to delivering reliable, high-performance technology solutions to businesses and individuals across Australia.

Key Industry Players

HP Development Company, L.P.: Founded in 1939 and headquartered in Palo Alto, California, HP Development Company, L.P. is a leading global technology company. It specialises in personal computers, printers, and related services. HP is known for its innovation in computing hardware and is one of the largest tech companies worldwide.

Dell Australia Pty Limited: Established in 1991 and headquartered in Round Rock, Texas, Dell Australia Pty Limited is a subsidiary of Dell Technologies. It provides a range of IT solutions, including laptops, desktops, and servers. Dell is known for its direct-to-consumer sales model and strong presence in business and consumer markets.

Microsoft Pty Ltd.: Founded in 1975 and is headquartered in Redmond, Washington. It is one of the largest technology companies globally, known for software products such as Windows, Office Suite, and Azure cloud services. Microsoft is a leading player in personal computing and enterprise solutions.

Apple Pty Limited: Established in 1976 and headquartered in Cupertino, California, is renowned for its innovative consumer electronics, including the iPhone, Mac, iPad, and Apple Watch. Known for its premium design and user experience, Apple is a leader in technology and one of the world's most valuable companies.

Other key players in the Australia PC market report are Lenovo (Australia & New Zealand) Pty Limited, Samsung Electronics Australia Pty Limited, ASUSTeK Computer Inc. and Micro-Star Int’l Co., Ltd., among others. 

Recent Developments

March 2024

HP introduced the HP Spectre x360 14 in Australia, a convertible laptop featuring a 13.5-inch OLED display and Intel’s latest Core processors. Designed for creative professionals, the device combines a premium design with powerful performance, making it ideal for both work and entertainment.

February 2023

Dell launched the XPS 13 2-in-1 laptop in Australia, boasting a sleek, ultra-portable design and the latest Intel 13th-gen processors. This model offers versatile performance, appealing to remote workers and tech enthusiasts who seek a high-end computing experience.