Australia Organic Food Market Size, Share, Growth Analysis Report and Forecast Trends 2024-2032

Australia Organic Food Market Trends

The Australia organic food market is driven by various trends, such as rising demand among health-conscious individuals. Consumers all over the world are getting more conscious about their health. The individuals who prefer organic food want minimum to no processing without the use of herbicides, pesticides, and GMOs. According to the reports by Victoria’s Department of Health, Australia has over 53 million hectares of certified organic farming land as of 2023. Apart from this, many consumers are choosing organic food because of their concerns about climate change, animal welfare, and sustainable farming practices, thereby boosting the growth of Australia organic food market.

Australia Organic Foods Market Growth

The Australia organic food market is driven mainly by the high demand among health-conscious consumers. The Australian Department of Agriculture, Water and the Environment polled 358 organic operators and found that domestic sales accounted for the majority of organic food sales. The top four most organically produced products were vegetables (29%), fruit (23%), grapes for wine (21%), and beef (19%). Factors as these are responsible for boosting the organic food demand.

Australia Organic Foods Market Insights

• The Australian Organic Market Report 2023 says that 60% of the shoppers prefer products that are chemical free and 48% of them want it to be environmentally friendly.
• As per the same report by the Australian Organic Market, 78% of the shoppers say that adopting sustainability in lifestyle is important and 83% of them are concerned about environmental issues.
• According to the Australian Department of Agriculture, Water and the Environment, horticulture was the organic production type that involves the largest proportion of both producers and processors, which was 29% and 21% respectively. Therefore, propelling the demand of the Australia organic food.

Industry News

August 2024

Woolworths partnered with Ozganics Australia Pty Ltd. To expand its organic products portfolio, this partnership aims at capitalising on the growing consumer demand, Woolworths accounts for 70% of the organic sales in Australia.

September 2024

In account of Organic Awareness Month, several Australian organic food companies, including the food giant Woolworths, held events to promote the range of their organic food. This campaign raises awareness about environmental sustainability.

Australia Organic Food Market Drivers

The growing concerns about health among consumers contributes to the organic food market.

Australian consumers are increasingly getting aware of the health benefits that come along with organic foods, which are free from synthetic chemicals, pesticides, and genetically modified organisms. This awareness contributes to the Australia organic food market.

The rising concerns about the environment and climate changes leads to the shift of consumers towards organic food market.

The rise in the consciousness about environment among consumers has led them to choose organic products that are associated with more sustainable farming practices that promote sustainable habits such as soil health, minimal water usage, and minimal pollution. Organic farming also supports biodiversity. This drives the Australia organic food industry revenue.

Opportunities in Australia Organic Food Market

Expansion in online retail and e-commerce provides ample growth opportunities.

Consumers are constantly shifting towards online retail stores and e-commerce platforms which helps them to choose between a variety of organic food products and allows them to order at their convenience from wherever they want to, supporting the Australia organic food market. Organic food companies can expand their consumer base by investing more in digital platforms and making their presence known in the internet and online sales channels. This will attract more consumers and eventually lead to increased organic food demand.

Further, the expansion of online channels and e-commerce retail stores will help in providing a lot of Australia organic food market opportunities.

Market Restraints

Manual labour and time-intensive practices poses as a challenge for the organic food market.

There are a few challenges due to which there could be less growth shown in Australia organic food market. Organic farming depends on natural processes for activities such as pest-control, fertilisation, and weed management. Instead of using GMOs, organic farmers employ manual labour for tasks like weeding and pest-control. It also requires more time and workforce compared to chemical-based methods.

Along with this, another Australia organic food market challenge is the lower yield compared to traditional farming with GMOs. Due to the dependence on natural growing methods, organic food is more vulnerable to pests, diseases, and weather conditions which results in a lower yield compared to traditional farming with the use of pesticides, germicides, etc.

Australia Organic Food Industry Segmentation

The EMR’s report titled “Australia Organic Food Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:

Market Breakup by Product Type

• Cereal and Grains
• Meat, Fish, and Poultry
• Dairy Products
• Frozen and Processed Food
• Fruits and Vegetables
• Beverages
• Others

Market Breakup by Distribution Channel

• Supermarkets and Hypermarkets
• Specialty Stores
• Convenience Stores
• Online Stores
• Others

Market Breakup by Region

• New South Wales
• Victoria
• Queensland
• Australian Capital Territory
• Western Australia
• Others

Australia Organic Food Market Share

By Product Type

Fruits and vegetables, and dairy products contribute the most to the organic food demand.

Due to the rising awareness about health, fresh organic produce of fruits and vegetables in Australia organic food market is high in demand and is anticipated to garner a 6.4% CAGR through 2032. Consumers who prefer organic food think of it as safer, pesticide-free, and more nutritious. Many consumers believe that organic food has more nutrition than the produce farmed traditionally.

Cereals and grains play a significant role in driving the organic food consumption in Australia as the demand for more healthy food increases, there is a shift of consumers towards healthier alternative food made of whole grains and cereals such as oats, quinoa, barley, wheat, etc. they are perceived to be healthier as they are grown without any synthetic pesticides, herbicides, or GMOs.

Organic meat products in Australia organic food market are known for being free from antibiotics and growth hormones. Traditionally, artificial additives are added to meat. Consumers are shifting to organic farming as animals are fed natural diets and pasture-based diets, without any exposure to chemicals. The meat, fish, and poultry market share in Australia is estimated to grow at a CAGR of 5.8% during the forecast period.

Organic frozen vegetables that are ready-to-cook are gaining popularity as they have a longer shelf life and can be prepared quickly. Organic food items such as organic chips, granola bars, and frozen desserts are marketed as healthier alternatives to traditional snacks, thereby growing the demand for organic food.

As the consumers become more conscious about their health, there is a trend towards organic beverages as well, consumers are preferring alternates such as fruit juice, tea, and smoothies to traditional beverages like soft drinks.

By Distribution Channel

Online channels are increasing the demand for organic food as consumers have a variety of options and can place an order of their preferred choice of food from wherever they are.

As per Australia organic food market report, supermarkets have a wide variety of organic products to offer to consumers across all categories like fruits and vegetables, packaged foods, and beverages. Supermarkets also partner with new startups and companies that produce organic food, resulting in discounts on those products and advertisements. In this way, supermarkets help in the growth of the organic food market share in Australia.

Convenience stores in urban areas and neighbourhoods are booming owing to a large population that is conscious about their health. They curate a selection of organic products that cater to the local demand, which includes organic snacks like bars, chips, and dried fruits. Beverages like orange juices, smoothies, and plant-based milks are appealing to consumers who are seeking healthier options for beverages.

Specialty stores offer a wide range of organic fruits, vegetables, grains, and pantry staples, as they appeal to consumers who prioritise organic options. Many specialty stores in the Australia organic food market also focus on organic beauty products and herbal remedies that cater to health-conscious individuals.

Online stores contribute to the growth of the Australian organic food market by focusing on accessibility, convenience, and engagement. They provide an easy access to a wide range of organic products, regardless of where they are. This is beneficial for individuals who live in remote areas.

Australia Organic Food Market Regional Insights

New South Wales Organic Food Market Regional Insights

The Australia organic food market analysis in the New South Wales region states that NSW is known for its subtropical climate. This area produces organic fruits, vegetables and dairy products, along with this, there are many small-scale farms that focus on sustainability. There is also an increasing awareness of the health benefits associated with organic foods in NSW that makes consumers seek organic options. The growth rate of organic food in New South Wales is forecasted to be at a CAGR of 5.8% during the forecast period.

Victoria Organic Food Market Dynamics

Victoria influences the Australia organic food market dynamics and trends by having a strong presence of organic orchards and farms. Many consumers in Victoria are motivated by environmental concerns that leads them to choose organic products that adopt sustainability trends.

Queensland Organic Food Market Trends

Owing to the underlying trends, Queensland also experiences a rise in the demand for organic food due to the shift of consumers towards healthy eating options. Major chains like Woolworths and Coles are expanding their organic food portfolio, which makes these products more accessible to consumers, and thereby fuels the demand of the Australia organic food market. This makes the Queensland organic food demand to grow at a CAGR of 6.2% during the forecast period.

Australian Capital Territory Organic Food Market Drivers

Many consumers in the Australian Capital Territory are motivated by environmental sustainability. Organic farming practices are seen to be more environment friendly, that promote biodiversity, soil health, and also reduce chemical use. This drives the Australia organic food market revenues ahead.

Competitive Landscape

Australia organic food market players focus on producing a variety of goods that gives consumers a wide array of choices to choose from. Australian organic food companies aim to adopt sustainable ways to make products.

Key Industry Players

Trumps Pty Ltd

Established in 1988, and headquartered in Queensland, it specialises in the production of organic fruits and vegetable juices that focus on health-oriented beverages. They also offer a variety of juices made from high quality organic produce. These products cater to the health-conscious consumers looking for a healthier refreshment.

Australian Organic Food Co.

Established in 2013, and established in Queensland, it specialises in making a diverse range of products like cereals, snacks, pasta, and sauces made from organic produce. Their focus remains on sustainability and promoting organic farming.

Ozganics Australia Pty Ltd

Established in 2004, and headquartered in Queensland, it specialises in organic sauces, condiments, and meal solutions that cater to the health-conscious consumers with focus on organic ingredients. Their products are full of flavours and are also convenient to make.

Aloe Vera Australia Pty Ltd

Established in 1995, and headquartered in Queensland, it focuses on producing high-quality organic aloe vera products, they are juices, gels, and skincare items. They have the health benefits of aloe vera and is known for its soothing, hydrating, and anti-inflammatory properties.

Other key players in the Australia organic food market are Wild One Beverages, among others.