Australia Online Gambling Market Size and Share Analysis Report: Forecast Trends and Outlook (2024-2032)

Australia Online Gambling Market Trends

Mobile betting is a significant trend within the Australian online gambling market. Smartphone usage has generally increased, and more Australians now prefer to place their bets via mobile applications. Companies such as Sportsbet have explored this by rolling out easy-to-use mobile platforms with live betting and in-play, yet centre it on specific offers for mobile bettors, thus shaping new trends in the Australia online gambling market. It's mobile access that is also making online gambling more of a leveller, shifting the power balance in favour of consumers as they like the convenience of betting on-the-go.

Australia Online Gambling Market Growth

Digital payments are a major driver in the Australia online gambling market. It streamlines transaction processes for the user, and safer payment methods in digital form, like PayPal, cryptocurrency, and instant bank transfers, have changed how consumers interact with online betting websites. According to Worldpay's Global Payments Report 2024, digital wallets also account for an astonishing 31% of e-commerce payments in the country. Currently, Apple Pay, Google Pay, and Samsung Pay have been embraced by Australians who want a fast checkout process and don't need to type in card details manually, augmenting the growth of the Australia online gambling market.

BetEasy, for instance, accepts a range of different payment methods, increasing user experience and making depositing and withdrawal easier for the customer. As more Australians take the path of online gambling, convenience of digital payments is bound to become the key driver for attracting and retaining users. This in turn shall ascend the market towards new great heights.

Australia Online Gambling Market Insights

• According to the Victorian Responsible Gambling Foundation, the expenditure on sports betting and race betting has increased from AUD 4.567 billion in 2019-2020 to AUD 5.815 billion in 2020-2021.
• Online gaming profit increased the most by 146.3% to AUD 44.4 million, casino by 27.6% to AUD 3.6 billion, keno by 14.7% to AUD 473.2 million and minor gaming by 19.9% to AUD 61.0 million, thus resulting in growth of Australia online gambling market.
• New South Wales continues to be the most significant gambling centre in Australia. For the year 2022-23, turnover in the region was at AUD 114.6 billion, up 17.1% compared to the previous year.

Industry News

August 2023

Dama N.V. was granted a new licence, OGL/2023/174/0082. This kind of licence indicates that there is some confidence from the regulator about this company's growth potential in the future.

November 2021

An Australian online gambling company, PointsBet, launched a new mobile app that offers live betting and other personalised promotions to enhance user experience, while the company also tried to make betting easier and therefore retain more customers through a modern and intuitive interface during its launch.

Australia Online Gambling Market Drivers

Advanced technology and data analytics drive user engagement and retention in online gambling.

Advanced technologies such as data analytics and artificial intelligence have significantly influenced the demand of the Australia online gambling market. For example, AI utilised by sites like Betfair enables them to provide users with more tailored betting experiences and live insights. The feature helps operators direct promotions and hence optimise user engagement. In 2023, it was reported that technology-enabled features were behind a 25% increase in user retention rates. Continuing using these technologies by the operators increases competitiveness and drives response to the rapidly changing consumer demand in this market.

Opportunities in the Australia Online Gambling Market

Investing in responsible gambling technologies can enhance trust and attract conscientious users.

Responsible gambling technologies can be another great potential for market leaders in Australian online gambling. For instance, the advancement in smart tools such as AI-driven user behaviour analytics and customization of responsible gaming features improve the ability of player protection to ensure safer bets, thus opening up new Australia online gambling market opportunities. This further supports user trust and loyalty while in line with regulating needs of the current platforms. Companies that are responsible, with responsible gambling initiatives, will stand out in such a congested space and attract that conscious consumer base.

Market Dynamics

The substantial trend toward mobile betting, which is being driven by customer demands for accessibility and convenience, is among the fundamental Australia online gambling market dynamics and trends To effectively engage consumers, Sportsbet, for example, has improved its mobile app and added features like live betting and rapid notifications. As a result of this development, mobile devices now account for about 80% of all wagers. Competition heats up as operators concentrate on improving mobile experiences, which spurs ongoing innovation. This dynamic is further fueled by the incorporation of safe payment options and customized promos for mobile customers, which is changing the online gambling scenario in Australia.

Market Restraints

The main constraint in the Australian online gambling industry is the strict regulation, with licensing requirements in New South Wales. The operators face a complex set of rules relating to advertising, responsible gambling practices, as well as payout limits, thus leading to Australia online gambling market challenges. Bet365, for instance, faced difficulties in marketing its service due to such regulations and hence limited it from reaching potential customers. On the other hand, problems with gambling initiatives arise in the costs of compliance caused by responsible gambling. That will surely bleed some funds away from innovation and limit growth as well as deter new entrants in the competitive market.

Australia Online Gambling Industry Segmentation

The EMR’s report titled “Australia Online Gambling Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:

Market Breakup by Game Type

• Casino
  • Blackjack
  • Live Casino
  • Slots
  • Baccarat
  • Poker
• Bingo
• Lottery
• Sports Betting
  • Formula 1
  • eSports
  • Tennis
  • Horse Racing
  • Others

Market Breakup by Device Type

• Mobile
• Desktop
• Others

Market Breakup by Region

• New South Wales
• Victoria
• Queensland
• Australian Capital Territory
• Western Australia
• Others

Australia Online Gambling Market Share

By Game Type Analysis

Various Online ambling are gaining traction for their therapeutic benefits and applications in Australia.

Slots are gaining popularity in Australia's online gambling industry due to their diversity and ease of play. Live casino games, such as blackjack and baccarat, provide authentic experiences, attracting players who prefer real-time contact. Poker is still popular, particularly with online tournaments and social elements. Online networks are helping to revitalise bingo's appeal among younger players. As per Australia online gambling market analysis, lottery games continue to attract casual participants. Sports betting dominates the market, with growing interest in specialist areas such as Formula One and eSports, as well as classic favourites such as tennis and horse racing, reflecting a wide range of consumer interests and changing gaming habits.

Market Analysis by Device Type

Mobile devices dominate the market, while desktops remain popular among traditional gamblers.

Mobile devices prove to be the most popular device in the Australia online gambling market, taking up a substantial share of about 80% of the total bets. With access available via a mobile application, going to such is easily accessible and convenient while engaged in betting on the go. Desktops are not obsolete yet, especially for more experienced players who prefer larger screens with greater details, especially when dealing with intricate games. As per Australia online gambling industry analysis, the mobile-first trend is forcing operators to offer the best on their apps, with live betting and real-time updates in particular. Other devices, such as tablets, play their part, but consumers are increasingly seeking diverse, almost identical substitutes for an online gaming experience.

Australia Online Gambling Market Regional Insights

New South Wales Online Gambling Market Regional Insights

The online gambling market in New South Wales (NSW) is one of the largest in Australia, accounting for a sizable share of total betting activity. According to industry reports, New South Wales accounts for over 40% of Australia's total online wagering earnings. Key findings indicate a substantial preference for sports betting, particularly on major events such as the NRL and AFL, highlighting the state's rich sports culture. Mobile betting remains dominant, accounting for around 80% of all online bets placed via cell phones. Regulatory regimes encourage innovation while supporting responsible gaming practices, making New South Wales a key region in Australia's online gambling environment.

Victoria Online Gambling Market Analysis

Robust competition and innovation characterise Victoria online gambling market, underpinned by a solid regulatory framework. Key trends are mobile betting and live sports wagering. For example, Sportsbet has been able to include technologies like live streaming and in-play betting within its services, thus increasing user engagement. Marketplace participants are also taking responsible gambling initiatives, with operators offering tools for enabling users to control their betting. This will combine innovation and support by the regulatory framework, which makes Victoria a dynamic market for online gambling growth.

Queensland Online Gambling Market Trends

There are significant trends in the Queensland online gambling market concerning mobile betting and live wagering options. Seeing that more users are arriving onboard through smartphones, operators refine their mobile platforms further so that it is smooth and seamless. An increased push for responsible gambling initiatives can be witnessed here. Many companies are implementing tools for safer betting. Furthermore, advanced analytics allows for personalised marketing strategies enabling operators to better reach out to users and refine their offerings so that they can compare against the changing needs in the competitive landscape.

Australian Capital Territory Online Gambling Market Drivers

Online gambling is growing in the capital territory, ACT, as more and more Australians become aware of convenience and accessibility. They are more populated and tech-savvy. For instance, TAB and Sportsbet have developed mobile betting and live wagering options to capture the market, propelling the online gambling market share in Australia. Regulatory support for online gambling has also led to innovation, and operators are thereby able to offer a wide range of betting options. By partnering with local sports teams, brand recognition is enhanced, which further fosters engagement and participation in the online gambling space in the ACT.

Western Australia Online Gambling Market Dynamics

Regulatory limitations and increasing demand for e-gambling services shape the online gambling market in Western Australia. Local laws of the region have drastically restricted online gaming services and, thus, forced BetEasy and other market players to offer sporting betting and digitised services with regard to keeping users occupied. Licensing, state-specific framework, and internal requirements have increased effects on access of new firms into a region. Established brands innovate their products as preferences shift to mobile and online to keep up with the changing needs of bettors in Western Australia.

Competitive Landscape

Australia online gambling market players focus on better user experience and improved access through the mobile phone and increased adoption of new technologies. Their attention in acquiring new customers is through personalised marketing promotions and features, with a clear importance placed on responsible gambling initiatives. Australia online gambling companies are using advanced data analytics for real-time insights and customised content that need to be relied upon for competitive advantage within this constantly evolving market landscape. In any case, the main concern focuses on user engagement and bettering the safety of the gaming environment.

Key Industry Players 

Dama N.V. is an online gambling operator established in 2020 and registered and headquartered in Curacao. The company offers casino games, sport betting, and live games, believing the features include a user-friendly interface, a wide range of offers, and different types of gaming content for everybody's taste.

WinnersBet Pty Ltd is an Australian entity, established in 2021, headquartered in Sydney. It focuses on sports betting and online wagering, with very competitive odds and a very wide range of sports coverage. The service aims to enhance the user experience, enhancing it with features like live betting and targeted offers for both general and devoted customers.

Puntaa Pty Ltd. is an innovative online betting platform, a 2019 start-up from Melbourne, with specialisations in sports betting and in-play betting opportunities. Puntaa is generally developed as a social betting platform, allowing a seamless sharing of tips among users and communication with fellow bettors.

Unibet/Betchoice Corporation Pty Ltd. was established in 1997 and is based in Sydney. It offers all kinds of online gambling services like sporting bets, casino games, and poker. Emphasising the user experience, Unibet combines advanced technology with a wide variety of gaming options to attract and retain its customers.

Other key players in the global Australia online gambling market report include PuntNow Pty Ltd., Merlehan Bookmaking Pty Ltd., BoomBet Pty Ltd, PlayUp Interactive Pty Ltd., and among others.

Recent Developments

January 2024

Entain Australia announced the launch of its new responsible gambling initiative, "Bet Responsibly," aimed at promoting safer gambling practices among users. This initiative includes features like enhanced betting limits, real-time spending notifications, and access to support resources.

May 2023

Tabcorp Holdings Limited (ASX) has entered into a three-year deal with RAS Technology Holdings Ltd (ASX) for the supply of an expanded range of premium data and other content. The company will direct efforts in enhancing the user experience for both the retail channel and the TAB App, web sites, as well as Sky Racing.