Base Year
Historical Year
Forecast Year
Value in AUD million
2024-2032
Australia Online Clothing Rental Market Outlook
*this image is indicative*
The Australia online clothing rental market is a service in which individuals rent clothes temporarily rather than making real-time purchases. It is being categorised based on the three types of business models i.e. peer-to-peer model, standalone model and hybrid model.
Furthermore, the Australia online clothing rental market growth is connected to the circular economy which indicates the sustainable use of clothes. For instance, according to the Australia Fashion Council, the amount of clothing reused is estimated to be approx. 20,000 units whereas the amount of clothes discarded as waste is estimated to be approx. 27,000 tonnes. This indicates that the discarded amount be converted into the reused amount of clothes leading to the development of a sustainable approach for the use of the clothes.
| Australia Online Clothing Rental Market Summary | Description | Value |
| Base Year | AUD Million | 2023 |
| Historical period | AUD Million | 2018-2023 |
| Forecast Period | AUD Million | 2024-2032 |
| Market Size 2023 | AUD Million | 42.90 |
| Market Size 2032 | AUD Million | 114.55 |
| CAGR 2018-2023 | Percentage | XX% |
| CAGR 2024-2032 | Percentage | 11.5% |
| CAGR 2024-2032 - Market by Region | Western Australia | 12.3% |
| CAGR 2024-2032 - Market by Region | Victoria | 11.2% |
| CAGR 2024-2032 - Market by Price Range | Premium | 12.5% |
| CAGR 2024-2032 - Market by End Use | Business to Consumer (B2C) | 12.0% |
| 2023 Market Share by Region | Australian Capital Territory | 2.2% |
The Australia online clothing rental market is enhanced by technological advancements, the surge in sustainability, drifting consumer behaviour, and the impact of e-commerce.
Technological Innovations
Designerex, a designer clothing rental platform has collaborated with the Australian Post to make the clothing return easier.
Due to the increase in the number of online clothing rental platforms, individuals are getting increasingly engaged in renting designer clothes rather than going for real-time purchases.
The concepts of sustainability and circular economy is being advocated so that consumers can wear clothes in an environment-friendly manner.
The Australia online clothing rental market developments are based on individuals who are conscious about spending on clothes as they prefer renting the same from online platforms.
Designerex partnered with Uber Direct to deliver clothes to consumers within two hours of booking. This has made Designerex one of the fast-delivering rented designer clothes to individuals.
Fashion rental platforms such as Passion for Fashion was launched to help consumers rent their favourite dresses of the brands that they prefer which are economical in price range.
To promote the idea of circular clothing in Australia, the National Clothing Product Stewardship Scheme was launched to drive sustainability.
The Volte in Australia has crossed an oversubscribed $4 million Series A funding and is planning to enter a commercial partnership with eBay.
Technological advancements such as the collaboration of Designerex with Australia Post to increase the ease with which rented clothes can be returned. As per the Australia online clothing rental report, the sustainable use of clothes and the circular economy is required for the maintenance of an eco-friendly environment.
Moreover, Australia online clothing rental market development are attributed to the consumers that are going for online clothing rental options to reduce their spending on clothes and gain experience by trying out clothes from different brands and designers. Further, the market growth can be accounted to the various collaborations that are taking place such as the one between the Luxury fashion retailer “Orton” and Rntr which has encouraged consumers to rent the clothes directly from Orton’s website.
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Australia Online Clothing Rental Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:
Market Breakup by Business Model
Market Breakup by Gender
Market Breakup by Clothing Style
Market Breakup by Age Group
Market Breakup by Price Range
Market Breakup by End Use
• Business to Business (B2B)
• Business to Consumer (B2C)
Market Breakup by Region
• New South Wales
• Victoria
• Queensland
• Australia Capital Territory
• Western Australia
• Others
The standalone model helps individuals to directly get access to a particular platform and select the clothes they want to rent as per their interest. The peer-to-peer model indicates the process in which individual rents clothes from another individual.
Females are mostly involved in renting designer clothes as they want to remain up to date with the growing fashion trends in the market which drives the Australia online clothing rental market growth. Kids' clothes are also being rented as they are also becoming more style-conscious. Males also rent clothes based on their preferences from different brands.
The partywear is mostly being rented by individuals as they are for occasional purposes which marks high renting of the same. Formal and casual wear are mostly used daily by individuals which means they are affordable and thus require less renting.
Individuals belonging to the age group 18-25 years prefer to rent designer clothes more as compared to other age groups as they are eager to experiment with different styles of clothing so that they can remain updated with the latest trends going on in the fashion industry which ultimately results in the growth of Australia online clothing rental market.
Australia online clothing rental market growth is guided by the presence of online clothing rental platforms which means the consumers directly access clothes which are of high prices without making real-time purchases. This means that consumers are directly connected to the businesses for renting the clothes that they prefer to wear.
The Australia online clothing rental market competitiveness has increased due to technological advancements, the surge in sustainability, drifting consumer behaviour, and the impact of e-commerce.
Designerex Services Pty Ltd - with headquarters in Sydney, New South Wales, is involved in real-time ID verification technology which helps in the peer-to-peer sharing of designer clothing.
The Volte Pty Ltd works as a designer fashion rental platform which connects borrowers and lenders directly. Individuals can find all types of dresses by different designers of different sizes.
Glam Corner Pty Ltd., is a New South Wales-based company which was founded in 2012. It helps individuals to have access to their favourite designers at an economically balanced rate.
Dress Hire AU offers to rent the dresses on an economically friendly budget of different designers. It opened its first warehouse at Eltham and is now planning to open them at different locations.
Other Australia online clothing rental market key players are Style Theory Pty Ltd., Rent a Dress Pty Ltd., Your Closet Pty Ltd., and All The Dresses, among others.
According to the Australia Bureau of Statistics, the number of marriages shows an increase from the year 2020 to the year 2022 in different states of Australia. For instance, Victoria shows an increase in number of marriages from 16,628 in the year 2020 to 18,740 in the year 2021 and then a drastic increase to 33,231 in the year 2022. Further, New South Wales holds the largest share in terms of marriages while Queensland isn’t far behind Victoria. The number of marriages indicates the potential revenue-generation opportunities for the online clothing rental platform in these regions.
| CAGR 2024-2032 - Market by | Region |
| Western Australia | 12.3% |
| Victoria | 11.2% |
| New South Wales | 11.0% |
| Queensland | XX% |
| Australian Capital Territory | XX% |
| Others | XX% |
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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The Australia online clothing rental market is projected to grow at a CAGR of 10.43% between 2024 and 2032.
The online clothing rental market is growing with increasing technological advancements, the surge in sustainability, drifting consumer behaviour, and the impact of e-commerce.
Based on the business model, the online clothing rental market is bifurcated into standalone model, hybrid model and peer-to-peer model.
The key players are Designerex Services Pty Ltd, The Volte Pty Ltd., Glam Corner Pty Ltd., Dress Hire AU, Style Theory Pty Ltd., Rent a Dress Pty Ltd., Your Closet Pty Ltd., and All The Dresses, among others.
Based on clothing style, the online clothing rental market is divided into traditional, formal, partywear and casual.
The different price ranges in the online clothing rental market include low range, medium range and premium.
The market is broken down into New South Wales, Victoria, Queensland, Australia Capital Territory, Western Australia, and others.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| Report Features | Details |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Business Model |
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| Breakup by Gender |
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| Breakup by Clothing Style |
|
| Breakup by Age Group |
|
| Breakup by Price Range |
|
| Breakup by End Use |
|
| Breakup by Region |
|
| Market Dynamics |
|
| Competitive Landscape |
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| Companies Covered |
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