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Base Year
Historical Year
Forecast Year
Value in AUD Million
2024-2032
Australia Music Market Outlook
*this image is indicative*
The music reflects multi-cultures and a diverse array of genres, and styles. According to the Australian Bureau of Statistics, digital media in Australia has increased from 5.1% in 2019-2020 to 5.3% in 2020-21, indicating substantial Australia music market growth. It indicates the growth of digital activity which eventually increases internet users, highlighting the increasing usage of music streaming platforms.
The Australia music market is growing with increasing streaming services, virtual events, diversification in music genres, and brand partnerships and collaborations.
Streaming services
Consumer preferences favour streaming platforms due to their convenience, accessibility, and affordability, serving as on-the-go entertainment. Musicians and artists can easily reach listeners bypassing traditional distribution channels.
The music industry has evolved to embrace diversity and inclusivity, offering access to various genres and cultural influences through dedicated festivals, potentially driving the Australia market growth.
The Australia music market developments have increased virtual events on digital and streaming platforms, offering live performances and community engagement while offering adaptability to evolving consumer preferences.
Growing brand partnerships in Australia prompt advertisers and media firms to incorporate sponsored content and co-branded merchandise, fostering artist collaborations, and driving significant growth in the music market.
TikTok Music, a music streaming service by TikTok is available publicly in Australia without the music catalog of Universal Music Group.
Universal Production Music announced the launch of a new subscription model that provides music licensing services to content creators and online videos.
The National Retail Association and the Australian Music Association announced their strategic partnership to support and represent retail industry members.
Stingray, a leading music, media, and technology company announced that the Stingray All Good Vibes channels will be launched on Amazon’s Prime Video Channels.
As per the Australia music market report, the emergence of virtual events and streaming platforms due to changing circumstances and evolving consumer preferences allows access to a wide range of music genres and cultural influences. Rising situations lead to virtual events where artists perform live on digital platforms and showcase their different music traditions and styles.
Consumers prefer on-the-go-entertainment options which have led to the Australia music market growth as it is considered convenient, accessible, and affordability. These platforms create interactive experiences and community engagement for their users. New opportunities create brand collaborations and partnerships which lead artists to generate revenue.
Australia Music Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:
Market Breakup by Revenue Generation Format
Market Breakup by Region
Based on the revenue generation format, the Australia music market share is driven by streaming as it allows users to access a vast library of music.
These are considered on-the-go entertainment options as they provide convenience. These services offer a subscription model that provides unlimited access to music content, and users mainly buy these subscription models as they are value for money rather than individual albums. It allows users to explore a wide range of music content, discover new artists and engage with different genres. These are also environmentally friendly as they eliminate the manufacturing of CDs eventually indicating substantial growth in the Australia music market.
Synchronization revenues are generated using music in films, television shows, commercials, video games and much more. Independent artists monetize through their music by sharing it on alternative channels. This gives rise to collaboration between content creators, filmmakers, advertisers, and music creators.
Companies are increasingly collaborating with different artists and influencers to improve their position in the industry.
Sony Music Entertainment Australia Pty Limited, founded in 1929 and headquartered in the United States is a record label company and distributes video games.
BMG Rights Management GmbH, founded in 2008 and headquartered in Germany, is a music recording company, that combines publishing and recording under the same roof.
Universal Music Australia Pty Limited, founded in 1934 and headquartered in the Netherlands, produces, and distributes music by identifying and developing artists and songwriters.
Warner Music Group was founded in 1958 and is headquartered in the United States, is an entertainment and record label, that sells recorded music in various physical and digital formats.
Other Australia music market key players are Kobalt Music Group Limited, Apple Inc., and Wise Music Australia Pty Ltd, among others.
As per labour market insights, in 2023, the distribution of music professionals employed in New South Wales is 38.1%, with Victoria and Queensland having 26.2% and 17.9% respectively. This reflects the diversity and dynamic nature of the Australia music market. It benefits artists and industry professionals' communities in creativity and diversity.
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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The market is projected to grow at a CAGR of 4.14% between 2024 and 2032.
Based on the revenue generation format, the music market is bifurcated into streaming, digital (except streaming), physical products, performance rights, synchronization revenues, and others.
Key players in the industry are Sony Music Entertainment Australia Pty Limited, BMG Rights Management GmbH, Universal Music Australia Pty Limited, Warner Music Group, Kobalt Music Group Limited, Apple Inc., and Wise Music Australia Pty Ltd, among others.
The market is broken down into New South Wales, Victoria, Queensland, Australian Capital Territory, Western Australia among, and others.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
Report Features | Details |
Base Year | 2023 |
Historical Period | 2018-2023 |
Forecast Period | 2024-2032 |
Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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Breakup by Revenue Generation Format |
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Breakup by Region |
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Market Dynamics |
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Competitive Landscape |
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Companies Covered |
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