Australia Motorcycle Market Size Analysis - Market Share, Forecast Trends and Outlook Report (2025-2034)

Australia Motorcycle Market Trends

The Australia motorcycle market is experiencing growth due to its strong riding culture, favourable climate, and the increasing appeal of scenic routes for motorcyclists. There is a rising demand for electric motorcycles and eco-friendly transport, while low fuel prices make motorcycles an affordable commuting choice. In September 2024, Australia’s first full-size electric motorcycle, the Savic C-Series, was launched in Melbourne after six years of development. The West Melbourne-based company received over 230 orders and planned to begin deliveries soon. Available in two models, the C-Series faced challenges with supply chains and funding but gained attention for its design and performance.

Government support, a wide range of motorcycle types, and rising disposable incomes are boosting opportunities in the Australia motorcycle market. Motorcycles offer an efficient commuting solution, and adventure motorcycles are growing in popularity. These factors, combined with a diverse market, are driving overall growth.

Australia Motorcycle Market Growth

Australia’s thriving aftermarket industry, access to global brands, and growing interest in motorcycling events contribute to the growth of the Australia motorcycle market. Increased safety awareness and affordable financing options boost consumer confidence, while the rising demand for sport and racing motorcycles mirrors the nation's motorsports culture. In September 2024, Can-Am Australia announced the launch of its 'Pulse' and 'Origin' electric motorcycles for 2025. The Pulse, designed for urban commuting, featured a 10.25" touchscreen and an "Active ReGen" system, while the Origin, with high ground clearance and KYB suspension, was aimed at off-road adventures with a 145 km range.

The Australia motorcycle market revenue is impacted as motorcycle insurance remains affordable, and the market benefits from a robust repair and service sector. Young riders, particularly in urban areas, increasingly favour motorcycles as a practical mode of transport. Off-road biking is also gaining popularity due to Australia's expansive landscapes, creating new recreational and competitive opportunities.

Australia Motorcycle Market Insights

• By July 2023, Australia offered around 42 electric motorcycle and scooter models, as reported by the Australia Electric Vehicle Council. This variety enhances consumer choice and supports the growing demand for eco-friendly transport, aligning with global sustainability trends while offering reduced emissions and running costs for riders.
• The Australian government, through agencies like the Department of Infrastructure and the Department of Home Affairs, ensures that motorcycling standards are met for safety, emissions, and road usage. These regulations provide clear guidelines, fostering consumer confidence while maintaining road safety and environmental accountability in the Australian motorcycle market.
• In 2024, a total of 94,224 motorcycles and off-highway vehicles (OHVs) were delivered to Australian customers, according to industry reports. This robust figure highlights strong market demand, reflecting the increasing popularity of motorcycles for both leisure and practical commuting purposes, contributing to the market's growth.

Australia Motorcycle Market Drivers

Shift Towards Electric Motorcycles

Electric motorcycles are a significant trend in the Australia motorcycle market, as consumers increasingly prioritise sustainability and reducing their carbon footprints. With the expansion of the electric vehicle (EV) market, interest in e-bikes and electric motorcycles is growing, supported by government incentives. Manufacturers are also innovating, introducing models with longer ranges and quicker charging times to address performance concerns. This trend is expected to drive market growth, especially with rising environmental awareness and advancements in battery technology. The Australian Public Service aims to achieve Net Zero by 2030, which includes ensuring that 75% of new passenger vehicle purchases and leases for the Commonwealth fleet are low-emission vehicles by 2025.

Growth in Adventure and Off-Road Motorcycles

Adventure and off-road motorcycles are gaining popularity in Australia, significantly influencing the Australia motorcycle market dynamics and trends. The country’s outdoor lifestyle, coupled with a passion for exploring rugged terrains, has led to increased demand for bikes that are versatile, durable, and capable of handling both on-road and off-road conditions. This trend is further driven by the rising number of adventure biking events, motocross, and touring groups, which promote community and outdoor activities. In April 2024, Royal Enfield launched the redesigned Himalayan 450 in Australia, featuring the new 452cc Sherpa engine. The bike impressed with its balance, smooth handling, and ability to tackle both road and off-road terrain, making it a great choice for new riders. The Himalayan’s enhanced ground clearance, improved suspension, and additional features like the tripper dash boosted its performance, establishing it as a durable and versatile option for adventure enthusiasts.

Opportunities in the Australia Motorcycle Market

As motorcycle fatalities rise, safety has become a growing priority in the Australia motorcycle market. More riders are opting for bikes equipped with advanced safety features, including anti-lock braking systems (ABS), traction control, and airbags. There is also a greater emphasis on rider training and government initiatives to promote safe riding. Stricter regulations, including helmet safety standards and mandatory rider safety courses, are being introduced to reduce accidents. This focus on safety is influencing consumer purchasing decisions, with buyers prioritising these features when selecting motorcycles. In August 2023, Kawasaki confirmed the launch of its first electric streetbikes, the Ninja e-1 and Z e-1, in Australia. Both models shared bodywork from the gas-powered 400 series but featured brakes and wheels from the Ninja 300 and Z300, powered by 11 kW motors.

Market Restraints

Key market restraints in the Australia motorcycle market include high initial costs, particularly for high-performance and electric models, which can deter potential buyers. Safety concerns, driven by rising motorcycle-related accidents and fatalities, also contribute to public perception challenges and higher insurance premiums. Regulatory barriers, including stringent environmental and safety standards, can increase manufacturing costs and hinder innovation.

The limited infrastructure for electric motorcycles, such as charging stations and service support, particularly in rural areas, restricts their widespread adoption. Finally, economic uncertainty, driven by factors like inflation and interest rates, can lead to lower consumer confidence, reducing demand for both new and second-hand motorcycles.

Australia Motorcycle Market Share

Market Analysis by Motorcycle Type

According to the Australia motorcycle market analysis, standard motorcycles dominate the market due to their versatile and balanced design, making them suitable for both daily commutes and leisure rides. They offer a comfortable riding position and are easy to handle, making them ideal for both beginners and experienced riders. The Indian Scout’s Australian launch in September 2024 impressed with its modern design, combining classic elements with updated technology. Roothy praised the bike's smooth V-twin engine, noting its impressive performance, increased power, torque, and improved handling, positioning it as an all-rounder motorcycle.

Sports motorcycles are sought after in Australia for their performance, agility, and speed, appealing to those who enjoy spirited riding and track days. These bikes are lightweight, with high-performance engines and advanced suspension systems, offering precise handling and excellent cornering. CFMOTO's 750SR four-cylinder sports bike, set to launch in December 2024, features a 749cc engine producing 82kW, surpassing many Chinese competitors. Weighing 213kg with a top speed of 230km/h, it includes a single-sided swingarm, Brembo calipers, and clean styling, with a possible 750NK naked variant.

The growth of the Australia motorcycle market is boosting as cruiser motorcycles remain popular in Australia for long-distance comfort and relaxed riding. Their low seat height, wide handlebars, and powerful engines provide a smooth ride, excelling in style and comfort. Ideal for leisurely rides and scenic trips, these bikes offer a sense of freedom and individuality, making them perfect for extended journeys.

Touring motorcycles are designed for long-distance riders, offering exceptional comfort, advanced technology, and ample storage. Features like heated grips, infotainment systems, and comfortable seating cater to extended rides, while their stability and performance are ideal for exploring Australia’s vast landscapes. These bikes ensure a comfortable, well-equipped journey for long-distance adventures.

Market Analysis by Propulsion Type

According to the Australia motorcycle market report, ICE motorcycles dominate the market, offering proven reliability, performance, and a wide range of power, design, and style options. With an extensive refuelling network, long-distance travel is easy. They are generally more affordable and easier to maintain due to established technology. The Australian Capital Territory (ACT) government announced a ban on internal combustion engine (ICE) sales by 2035 to promote electric vehicles (EVs). The move aims to expand EV infrastructure, with 180 charging stations planned by 2025.

Electric motorcycles are gaining traction in Australia motorcycle market, driven by their eco-friendliness and low maintenance. They provide a quiet, smooth ride with instant torque and zero emissions, appealing to environmentally conscious riders. Supported by government incentives and lower running costs, they offer a sustainable alternative, featuring cutting-edge technology. In December 2024, the Zero DSR/X impressed during a road test. As Australia's only dual-sport electric motorcycle, it showed notable improvements over earlier models, offering savings on fuel and maintenance, making it suitable for both commuting and occasional adventure rides, despite its premium price.

Market Analysis by Engine Capacity

The demand of the Australia motorcycle market is impacted as motorcycles up to 200cc are perfect for beginners and those commuting in the city. They offer excellent fuel efficiency, lightweight handling, and easy manoeuvrability, making them perfect for navigating tight spaces and busy roads. These bikes are also more affordable, with lower running costs, insurance, and maintenance, making them a practical choice for everyday use.

Motorcycles in the 200cc to 400cc range are perfect for riders seeking a balance between power and practicality. They are well-suited for both city riding and weekend adventures. These bikes offer improved performance, while still being lightweight and cost-effective. Their moderate power provides enough speed for highway riding without compromising fuel efficiency or handling.

The growth of the Australia motorcycle market is driven as the 400cc to 800cc range caters to more experienced riders who want versatility and power. These motorcycles are ideal for longer rides, offering strong performance and handling on both highways and winding roads. They are popular among riders seeking a balance of power and comfort, while remaining relatively easy to manage compared to larger bikes.

Motorcycles over 800cc are designed for experienced riders who desire high performance, comfort, and long-distance capabilities. These bikes offer exceptional power, making them ideal for touring, cruising, and high-speed riding. While they can be more expensive and heavier, they provide enhanced stability, advanced technology, and superior comfort for long journeys and high-performance riding.

Australia Motorcycle Market Regional Insights

New South Wales Motorcycle Market Overview

New South Wales dominates the Australian motorcycle market, with the highest number of registered motorcycles across all states. This reflects a strong market presence and a vibrant rider community.

Queensland Motorcycle Market Trends

Queensland's motorcycle market is on the rise, with a significant increase in off-road motorcycle sales. This shift indicates a growing interest in recreational and adventure motorcycling activities within the state. New South Wales, Victoria, and Queensland collectively have the highest vehicle registrations, making up over 76% of the fleet in 2022.

Western Australia Motorcycle Market Dynamics

According to the Australia motorcycle industry analysis, Western Australia’s motorcycle market is growing, especially in the dirt bike sector. This expansion highlights the state's ideal terrain and a rising community of off-road enthusiasts. By 2021, there were 123,917 registered motorcycles in Western Australia.

Competitive Landscape

The Australia motorcycle market key players consist of leading manufacturers of motorcycles, cars, and all-terrain vehicles. Known for its technological advancements, the companies gained fame for creating high-performance motorcycles for a wide variety of riders worldwide. Renowned for its engineering expertise, it has played a pivotal role in shaping the global motorcycle industry, earning recognition for its innovation and impact on the market. This has solidified its position as a global leader in motorcycles, automobiles, and power equipment.

Key Industry Players

Honda Motor Co., Ltd.: Honda Motor Co., Ltd. was established in 1948 and is headquartered in Tokyo, Japan. The company is a leading global manufacturer of motorcycles, automobiles, and power equipment. Known for its innovation and high-quality engineering, Honda has played a significant role in shaping the motorcycle industry worldwide.

Harley-Davidson, Inc.: Founded in 1903, Harley-Davidson, Inc. is headquartered in Wisconsin, United States. The company is renowned for its iconic heavyweight motorcycles designed for cruising on highways. With a rich history, Harley-Davidson is synonymous with American culture and has built a loyal following, producing bikes that blend style, performance, and freedom.

Yamaha Motor Co., Ltd.: Yamaha Motor Co., Ltd. was founded in 1953 and is based in Iwata, Japan. Initially known for producing motorcycles, Yamaha has diversified into marine products, robotics, and other motorised vehicles. The company is recognised for its cutting-edge technology and high-performance motorcycles that cater to various rider preferences.

Suzuki Motor Corporation: Suzuki Motor Corporation, established in 1909 and headquartered in Hamamatsu, Japan, is a leading global manufacturer of automobiles, motorcycles, and all-terrain vehicles. Renowned for its durable and affordable products, Suzuki has a significant presence in the motorcycle market, offering a wide range of bikes suited for all riders.

Other key players in the Australia motorcycle market report are Volkswagen AG, KTM Sportmotorcycle GmbH, BMW AG, Triumph Motorcycles Limited, Kawasaki Heavy Industries, Ltd., and Eicher Motors Limited, among others.

Recent Developments

July 2024

Segway-Ninebot launched its e-Motorbike range in Australia, featuring three models: the E300SE, E125S, and E110S. The bikes offer smart connectivity, advanced motor design, and eco-friendly features. The E300SE, with a 10kW motor, provides a comfortable urban commute. The models are available for test rides and pre-orders, with deliveries.

May 2023

Neuron Mobility, the operator of Newcastle's electric scooter rental scheme, launched the N4 e-scooter, claiming it to be their most sustainable model to date. Designed with a focus on rider comfort, sustainability, and durability, the N4 was developed to be more cost-effective than competitors, with a lifecycle of around 6200 miles.