Base Year
Historical Year
Forecast Year
Value in AUD Billion
2024-2032
Australia Mobile Gaming Market Outlook
*this image is indicative*
The Australia mobile gaming market consists of various types of games including action or adventure, sports and role-playing, casino, strategy and brain. The surge in smartphone production and the introduction of various technologies are creating a major Australia mobile gaming market demand.
The increase in 5G network usage by individuals is creating a major impact on Australia mobile gaming market growth, with the 5G network projected to grow at a CAGR of approx. 49% till 2030.
The Australia mobile gaming market is enhanced by the increase in smartphone growth, surge of In-game purchases, accessibility technologies and cloud gaming technologies.
Smartphones Growth
Australia mobile gaming market growth is being guided by the surge in the smartphone industry, with the number of smartphone games rising.
Australia gaming market development are attributed to the technologies that helped users with disabilities to play the games. These include switch access, screen readers etc.
Many mobile game developers install in-game purchasing options which results in the users getting involved in playing the games so that they can level up.
Cloud gaming has revolutionised the Australia mobile gaming industry as they have made it accessible for users to play different games of console-quality titles.
Plants vs Zombies 3: Welcome to Zomburbia has soft-launched in Australia and other regions by EA and PopCap Studios.
Warcraft Rumble mobile game was launched by Blizzard’s Entertainment in Australia. This game is free to play and involves engagement on a mechanical level.
In June 2023, the ASUS Republic of Gamers announced the arrival of the ROG Ally handheld gaming console through the partnership of ASUS ROG with JB Hifi in Australia.
Harry Potter: Magic Awakened was launched in Australia and other regions. To play the game the players can download the same from their mobile app store.
As per the Australia mobile gaming market report, due to the development of smartphones, there is a surge in the market. Moreover, the introduction of various technologies such as accessibility technologies has helped disabled users to easily access the games and feel motivated to play games with confidence thus resulting in Australia mobile gaming market growth.
Moreover, cloud gaming technologies have made it easy for users to play console games on their mobiles and also the introduction of in-game purchasing has helped the game developers to introduce other features long after the games have been launched.
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Australia Mobile Gaming Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:
Market Breakup by Type
Market Breakup by Platform Type
Market Breakup by Device Type
Market Breakup by Monetization Type
Market Breakup by Region
Action or adventure games are mostly played by the users as they help users to remain indulged in mind-boggling activities. These involve puzzle solving, storytelling and new world exploration. Sports and role-playing games involve problem-solving and socializing tasks whereas strategy and brain games involve chess, backgammon, monopoly etc. Casino mobile games include video poker, blackjack, poker, keno classic etc.
Android platform is the major platform where mobile gaming streaming takes place thus driving Australia mobile gaming market growth. Moreover, they offer various features such as in-app purchases, and a mobile app store where users can easily download their games.
Smartphones play a major role as they provide various benefits to the users that make it convenient for them to play games. They provide various features such as virtual reality, and graphic capabilities which improve the user experience while playing games.
Australia mobile gaming market growth is being guided by showing advertisements to the users as they are one of the major revenue generation sources for mobile game developers. In-app purchases and paid app monetization type hold a lesser Australia mobile gaming market share as most of the users don’t prefer spending money on playing the games instead, they prefer playing free of cost.
The Australia mobile gaming market competitiveness has increased due to smartphone growth, surge of In-game purchases, accessibility technologies and cloud gaming technologies.
Harry Potter: Magic Awakened was launched in Australia and other regions. To play the game the players can download the same from their mobile app store.
Harry Potter: Magic Awakened was launched in Australia and other regions. To play the game the players can download the same from their mobile app store.
Mode Games Pty Ltd, was founded in 2014 and its headquarters is in Sydney. They are involved in the development of educational games and have so far developed around 100 games.
Fgfactory Australia, is a Melbourne-based company. It holds 13 years of experience in game development and creates custom games for its clients.
Other Australia mobile gaming market key players are Virtua Technologies Pvt Ltd among others.
According to the Australia Government, Victoria constitutes 39.6% of the gaming sector simultaneously Queensland constitutes around 25.9% of the same in terms of employment. Further, the presence of a large number of businesses in these regions influence and impacts the popularity of the gaming sector within them, hence driving the market growth.
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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The market was valued at AUD 1.69 Billion in 2023.
The market is projected to grow at a CAGR of 4.69% between 2024 and 2032.
The revenue generated from the market is expected to reach AUD 2.55 Billion in 2032.
The mobile gaming market is growing with an increase in smartphone growth, a surge of In-game purchases, accessibility technologies and cloud gaming technologies.
Based on the type, the mobile gaming market is bifurcated into sports and role-playing, action or adventure, strategy and brain and casino.
The key players are Chaos Theory Games Pty. Ltd., PlaySide Studios Limited, Mode Games Pty Ltd, Fgfactory Australia, and Virtua Technologies Pvt Ltd. among others.
Based on platform type, the mobile gaming market is divided into iOS, Android and others.
The different types of devices used are smartphones, PDAs, smartwatches, tablets and others.
The market is broken down into New South Wales, Victoria, Queensland, Australia Capital Territory, Western Australia, and others.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| Report Features | Details |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Type |
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| Breakup by Platform |
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| Breakup by Device Type |
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| Breakup by Monetisation Type |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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