Australia Meat Market Size, Share Analysis and Forecast Report (2024-2032)

Australia Meat Market Trends

The Australia meat market is increasingly embracing sustainable practices, with a focus on environmentally friendly farming methods. Consumers are prioritising health by seeking leaner cuts and healthier options, alongside a growing interest in plant-based alternatives and a demand for transparency in sourcing. Additionally, there is a preference for ethically sourced meat from well-treated animals. The Australian Bureau of Statistics reported a 1.4% increase in the gross value of pigs slaughtered, reaching USD 438.8 million in 2023 compared to the previous year.

The Australia meat market is growing due to a shift towards local sourcing, with consumers increasingly opting for regionally produced meats that bolster local economies. The expansion of e-commerce platforms for meat sales has accelerated, and there is a high demand for convenience products, such as ready-to-cook meats, alongside a rising market for premium meat options. Fluctuations in international trade also influence supply, further boosting the growth of the Australia meat market. The Department of Agriculture, Fisheries, and Forestry (DAFF) anticipates a 2% increase in poultry meat production, projected to be valued at USD 3.9 billion by 2024-25, thus contributing to the growth of the protein sector, as poultry provides essential protein, vitamins, and minerals.

Australia Meat Market Growth

The Australia meat market is experiencing growth due to technological advancements that enhance processing efficiency, alongside a crucial focus on hygiene protocols. Cultural diversity fuels demand for a variety of meat products, while biotechnology is improving livestock breeds for greater yields and sustainability. The Advanced Livestock Measurement Technologies (ALMTech) initiative in Australia is dedicated to developing methods for evaluating lean meat yield and eating quality, incorporating innovations like dual-energy X-ray absorptiometry, hand-held microwave systems, 3D imaging, camera systems, near-infrared spectrophotometers, insertable needle probes, and nuclear magnetic resonance.

The Australia meat market is driven by an increase in certified sustainable meat products as consumers seek assurances of ethical practices. Initiatives aimed at reducing food waste within the supply chain are gaining momentum, and there is a rising demand for functional foods. Enhanced consumer education about meat production is a significant trend, with climate change concerns influencing sustainability practices in the industry. In August 2023, Hungry Planet introduced its sustainable range of plant-based meat products in Australia, focusing on minimising environmental impact while providing nutritious alternatives to traditional meat.

Australia Meat Market Insights

• The DAFF projects a 2% rise in the value of poultry meat production, expected to reach USD 3.9 billion by 2024-25, thereby enhancing market demand.
• The DAFF predicts a 2% increase in pork meat production value, with estimates hitting USD 1.7 billion by 2024-25.
• The DAFF reports that the value of beef, veal, and live cattle production is anticipated to increase by 25%, reaching USD 15.7 billion in 2024-25.
• The Western Australia meat market share is expected to grow significantly, with a projected compound annual growth rate (CAGR) of 16.1% from 2024 to 2032.
• The Australian Capital Territory and Victoria are forecast to grow at CAGRs of 1.5% and 1.3%, respectively, from 2024 to 2032.

Industry News

April 2024

Integra Foods, the ingredients branch of Australian Grain Export (AGE), has inaugurated a faba bean protein facility in Dublin, South Australia. This facility is part of AGE’s USD 20 million vertically integrated value-adding project in the Mid-North region, employing sustainable and energy-efficient protein separation techniques.

March 2022

The Federal Government earmarked USD 113 million for plant protein processing facilities in South Australia, as part of the AUD 1.3 billion Modern Manufacturing Initiative fund. Furthermore, the South Australian state government announced an additional investment of AUD 65 million.

Australia Meat Market Drivers

Sustainable Practices

The Australia meat market is increasingly focusing on sustainable practices, adopting eco-friendly farming methods that reduce ecological impact. Producers are employing techniques such as rotational grazing, organic farming, and minimised chemical use to enhance soil health and biodiversity. These approaches not only support the long-term viability of farms but also meet the rising consumer demand for ethically sourced products. This trend is bolstered by government initiatives and industry certifications promoting sustainability. As consumers grow more environmentally aware, meat producers must demonstrate their commitment to sustainability to remain competitive. In 2023, MEAT & Livestock Australia launched the Carbon EDGE initiative for red meat producers, expanding the established EDGE network training with programmes like Business EDGE, Breeding EDGE, Nutrition EDGE, and Grazing Land Management EDGE, aiming for carbon neutrality by 2030 through emission reduction and carbon storage strategies.

Plant-Based Alternatives

The Australia meat market is witnessing growth due to the rising popularity of plant-based alternatives, influenced by evolving consumer preferences for healthier and more sustainable options. An increasing number of Australians are opting for meat substitutes made from legumes, grains, and soy, driven by concerns about health and environmental impact. This trend is reflected in the expanding selection of plant-based products, such as burgers and sausages, boosting demand of Australia meat market. Major meat producers are responding by diversifying their product lines to include plant-based options, catering to this new consumer segment. This transition not only meets dietary preferences but also supports broader sustainability goals. In 2022, the Victorian government allocated USD 12 million to establish a glasshouse and incubation hub to foster growth in the plant-based protein sector.

Opportunities in the Australia Meat Market

Ethical Sourcing

The Australia meat market is growing as ethical sourcing becomes increasingly essential, with consumers showing a strong preference for meat from humanely treated animals. This trend encompasses various practices related to livestock welfare, living conditions, and overall standards. In response, producers are raising welfare standards and seeking certifications to demonstrate their commitment to ethical practices. This emphasis aligns with consumer values and influences purchasing decisions, encouraging brands to promote their ethical credentials more prominently. As awareness of animal welfare increases, ethical sourcing is expected to continue shaping consumer behaviour and industry practices. The Australia Bureau of Statistics reported a 4.1% rise in cattle slaughter during the December 2023 quarter, reaching 1.9 million, while beef production also increased by 3.3% to 583,667 tonnes.

Market Restraints

The Australia meat market faces several key restraints, including stringent regulatory challenges that raise operational costs, particularly for smaller producers. Price fluctuations due to variable feed costs and global demand create uncertainty. Environmental concerns prompt calls for sustainable practices, while health trends favour plant-based diets, impacting traditional meat sales. Supply chain disruptions from disasters or trade tensions can lead to product shortages. Increased competition from lower-priced imports pressures local producers.

A lack of consumer awareness about the benefits of sustainably produced meat limits premium pricing. Concerns over animal welfare can affect public trust, while labour shortages hinder production efficiency. Finally, the high costs of adopting new technologies may restrict competitiveness for smaller companies.

Australia Meat Industry Segmentation

“Australia Meat Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:

Market Breakup by Type

• Raw
• Processed

Market Breakup by Product

• Beef
• Chicken
• Mutton
• Pork
• Others

Market Breakup by Distribution Channel

• Supermarkets and Hypermarkets
• Specialty Stores
• Online
• Others

 Market Breakup by Region

• New South Wales
• Victoria
• Queensland
• Australian Capital Territory
• Western Australia
• Others

Australia Meat Market Share

By Type Insights

The Australia meat market is thriving, particularly due to the advantages of raw meat, which offers exceptional freshness and natural flavour, attracting those who enjoy cooking from scratch. It also has a higher nutritional value, as minimal processing helps to retain proteins and vitamins. Its culinary versatility allows for various cooking methods, making it suitable for a range of dishes and cultural cuisines, further driving its growth in the Australia meat industry. In October 2023, Australian Beef Co. announced the launch of a new selection of premium raw beef cuts, focusing on local sourcing and sustainability. This initiative aims to address the increasing consumer demand for high-quality, fresh meat while supporting local farmers and promoting ethical farming practices across Australia.

The Australia meat market is benefiting from processed meat, which offers significant advantages, particularly in terms of convenience, as many options are ready-to-eat or require minimal preparation, appealing to busy lifestyles. The segment is projected to grow at a CAGR of 1.8% from 2024 to 2032. Processed meats also have an extended shelf life due to preservation methods like curing and freezing, which helps to minimise waste. Additionally, the variety of processed meat products, including sausages and deli meats, provides consumers with a wide range of flavours and textures. In October 2023, Aussie Sausage Co. launched a new line of gourmet processed sausages. Made from locally sourced meats, these products showcase unique flavours inspired by Australian cuisine. The company aims to meet the demand for convenient meal solutions while ensuring high-quality standards are maintained.

By Product Analysis

The Australia meat market is thriving, particularly due to beef, which offers numerous benefits, including high nutritional value as a source of quality protein, essential vitamins, and vital minerals. Its culinary versatility enables various cooking methods, broadening meal options. Furthermore, Australia’s commitment to sustainable local production supports farmers and reduces environmental impact. Strong consumer demand for premium beef presents significant export opportunities, driving industry growth and enhancing its reputation. According to the ABS, the gross value of beef, veal, and live cattle production is projected to reach a record USD 16.3 billion in 2024–25, an increase of 19% from an estimated USD 13.7 billion in 2023–24.

The Australia meat market is also benefitting from chicken, which has several advantages, including being a lean protein source that supports a balanced diet and is lower in saturated fat. Generally, more affordable than beef and lamb, chicken appeals to budget-conscious consumers. Its quick cooking times and versatility make it a staple for busy families, contributing to its growing popularity and Australia meat market opportunities. The Australian Bureau of Agricultural and Resource Economics and Sciences (ABARES, 2021) estimates that Australians consumed an average of 46.4 kg of chicken meat in 2020-21, accounting for nearly half of all meat consumed.

By Distribution Channel Insights

The Australia meat market is thriving due to the speciality stores that provide high-quality, locally sourced meats often unavailable in larger supermarkets, attracting discerning consumers. Knowledgeable staff offer expert guidance on cooking techniques and product choices, enhancing the shopping experience. These stores frequently showcase unique items, such as organic or ethically sourced meats, and deliver personalised service, promoting customer loyalty and satisfaction. In September 2023, The Meat Boutique opened in Melbourne, specialising in artisan meats and bespoke butchery services, offering ethically sourced products along with gourmet condiments and marinades to enrich the meat shopping experience.

The Australia meat market is flourishing as online meat shopping offers significant advantages, such as the convenience of browsing and purchasing from home, making it ideal for busy lifestyles. The segment is projected to grow at a CAGR of 2.6% from 2024 to 2032. Consumers can access a wider range of products, including specialty and organic options that might not be available locally. Many retailers provide home delivery services to ensure freshness, and online platforms facilitate easy price comparisons, aiding informed purchasing decisions. This innovative approach meets the needs of busy families while providing access to a diverse selection of high-quality, sustainably sourced meats. In July 2023, Butcher Box Australia launched its online subscription service, enabling customers to receive curated boxes of premium meat regularly. This innovative service is designed to accommodate busy families while ensuring they have access to a variety of high-quality, sustainably sourced meats.

Australia Meat Market Regional Insights

New South Wales Meat Market Regional Insights

According to the Australia meat market analysis, New South Wales has a large and diverse population, resulting in a wide range of consumer preferences for various types of meat. This diversity allows for customised marketing strategies and product offerings tailored to specific regional tastes. In 2022-23, chicken meat production in NSW rose by 1.8% to 495,023 tonnes.

Queensland Meat Market Trends

Queensland is renowned for its beef production, and recent trends indicate a rising demand for premium beef products both domestically and internationally, particularly among health-conscious consumers seeking high-quality protein. Government data reveals that nearly half of Australia's beef production occurs in Queensland. In the 12 months leading up to November 2023, beef exports from Queensland increased by USD 902 million, or 14.3%, compared to the previous year.

Western Australia Meat Market Dynamics

Western Australia is projected to grow at a CAGR of 1.4% from 2024 to 2032. Western Australia boasts a significant export-focused meat market, especially for lamb and beef. Producers in the region benefit from established trade connections with key international markets, enhancing profitability. According to Western Australian sources, the livestock supply chains are major employers, with over 7,700 individuals directly involved in livestock production and an additional 4,300 in processing.

Competitive Landscape

Australia meat market key players specialise in high-quality beef, mutton, and poultry products and are well-known for their commitment to excellence, sustainability, and animal welfare. They source cattle from reliable local producers, ensuring the highest standards of quality and freshness in their meat offerings. Emphasising innovation, these companies employ advanced processing techniques to provide a varied selection of cuts and value-added products for both domestic and international markets. Their focus on traceability and ethical sourcing underscores a strong dedication to customer satisfaction and environmental responsibility.

Key Industry Players

Baybrick Pty Ltd.: Established in 1998, Baybrick Pty Ltd. is an Australian firm that specialises in premium meat products, particularly beef. Renowned for its dedication to quality and sustainable sourcing, Baybrick serves both local and international markets, offering a variety of cuts and value-added products tailored to meet diverse consumer tastes.

Australian Agricultural Company Limited: Founded in 1824, the Australian Agricultural Company Limited (AACo) is one of the oldest and largest beef producers in Australia. With an emphasis on sustainable farming practices, AACo manages extensive cattle stations and processes high-quality beef products for both domestic and global markets, prioritising traceability, and animal welfare.

NH Foods Australia Pty Ltd.: Operates as a subsidiary of NH Foods Ltd., a prominent Japanese food company. Established to supply high-quality meat products in Australia, it focuses on beef, pork, and value-added offerings. NH Foods Australia is committed to quality and innovation, serving both retail and food service sectors.

Teys Australia Pty Ltd.: Founded in 1946, Teys Australia Pty Ltd. is a leading beef processing company in Australia. Recognised for its premium quality meat, Teys operates multiple processing facilities across the nation and is dedicated to sustainable practices, animal welfare, and providing high-quality products to both domestic and international markets.

Other key players in the Australia meat market report are Kilcoy Pastoral Company Limited, Greenham Group, Thomas Foods International, Stockyard Pty Ltd., Nolan Meats Pty Ltd., and Bindaree Food Group, among others.

Recent Developments

September 2023

Fresh Farm Meats introduced a range of organic chicken aimed at health-conscious consumers looking for high-quality poultry options. This new line emphasises ethical sourcing and sustainable farming practices, providing a variety of cuts that facilitate meal preparation and cater to the growing demand for organic products in the Australian market.

August 2023

Meat & More released a new range of ready-to-cook meal kits featuring premium meats and fresh ingredients. Tailored for busy families, these kits streamline meal preparation while ensuring high standards of quality and flavour. This initiative addresses consumer trends towards convenience without sacrificing nutritional value.