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Base Year
Historical Year
Forecast Year
Value in AUD Million
2024-2032
Australia Makeup Market Outlook
*this image is indicative*
Based on product type, the foundation leads the Australian makeup market by offering several key benefits.
Foundation provides a smooth and uniform base for the application of other makeup products, covering the entire face to even out skin tone. It delivers a natural finish by blending seamlessly with the skin and offers protection against harmful UV rays. Additionally, foundations are designed to remain stable for long hours, ensuring lasting coverage throughout the day. They also act as anti-ageing agents by resisting the growth of pathogens on the skin, contributing to healthier and more youthful-looking skin. According to ABS, from July 2023 to September 2023, the percentage change in population has been 2.9%, in Victoria.
The development of the makeup market in Australia is propelled by several trends. Environmentally friendly and recyclable packaging is promoting sustainability, and there is a growing demand for products free from toxic ingredients. Moreover, augmented reality (AR) try-on technology allows individuals to test products according to their skin type before making real-time purchases. Additionally, brands are expanding their product lines to be more gender inclusive. To save time and provide versatility, there is also an increasing demand for multifunctional products.
Australia Makeup Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:
Market Breakup by Product Type
Market Breakup by Application Area
Market Breakup by Distribution Channel
Market Breakup by Region
Supermarkets and hypermarkets hold a major share of the makeup market in Australia by offering a wide range of products, convenience, promotional offers, high foot traffic, trust, accessibility, strategic product placement, and encouraging impulse buying.
The growth of the makeup market in Australia is fuelled by sustainability and eco-friendly packaging, non-toxic ingredients, augmented reality (AR) try-on technology, and gender-inclusive products.
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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The market was valued at AUD 441.17 Million in 2023.
The market is projected to grow at a CAGR of 5.64% between 2024 and 2032.
The revenue generated from the make-up market is expected to reach AUD 722.87 Million in 2032.
Based on the product type, the make-up market is bifurcated into foundation, blush, powder, concealer, lipstick, and others.
Key players in the make-up industry are RA Cosmetics Pty Ltd, Miranda Kerr Pty Ltd., Lanolips Pty Ltd., Bondi Sands Pty Ltd., Nude by Nature Pty Ltd, and The Beauty Chef Pty Ltd, among others.
Based on the application area, the make-up market is divided into lips, eyes, nail, face, and others.
The make-up market is divided into supermarkets and hypermarkets, convenience stores, speciality stores, and online, among others, based on the distribution channel.
The market is broken down into New South Wales, Victoria, Queensland, Australian Capital Territory, Western Australia, and others.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
Report Features | Details |
Base Year | 2023 |
Historical Period | 2018-2023 |
Forecast Period | 2024-2032 |
Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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Breakup by Product Type |
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Breakup by Application Area |
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Breakup by Distribution Channel |
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Breakup by Region |
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Market Dynamics |
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Trade Data Analysis |
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Price Analysis: |
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Competitive Landscape |
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Companies Covered |
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