Australia Laptop Market Growth Analysis - Forecast Trends, Market Size, Share and Outlook (2025-2034)

Australia Laptop Market Trends

The growth of the Australia laptop market is driven by rapid technological advancements, giving consumers access to the latest processors, graphics, and storage innovations. High demand for portable laptops is fuelled by remote work and education trends. Australian laptops maintain high quality, meeting global performance and safety standards. ASUS launched pre-orders for the Zenbook DUO (2024) in Australia, featuring dual 14" 3K OLED touchscreens. Priced at AUD 3,999, it offers exceptional performance, AI capabilities, sustainability, and durability. The device launched in February 2024, providing versatility for work and creativity.

Competitive pricing in Australia laptop market revenue is impacted by multiple brands and online retailers, offering affordable options for consumers. E-commerce growth further boosts access to various models, making comparisons and finding deals easier.

Australia Laptop Market Growth

High-speed internet access is a significant trend in the Australia laptop market, as it enables activities such as video conferencing and streaming. Laptops are vital for business productivity and innovation in the country’s fast-paced economy. The large student population ensures steady demand for laptops in education, essential for both learning and research. The Framework Laptop was made available for pre-order in Australia on September 1, 2022, with shipments starting in October. It came with three pre-built options and a DIY Edition offering customisable storage and memory. This launch followed strong international demand for the product.

The Australia laptop market is dominated by prominent tech brands such as Apple, Dell, and Lenovo, guaranteeing consumers access to reliable products. Laptops maintain a good resale value, making them a wise investment for buyers. Additionally, the expanding gaming industry in Australia has contributed to a rise in demand for high-performance gaming laptops.

Australia Laptop Market Insights

• With an employment rate of 64.1% in February 2024, as reported by the Australian Bureau of Statistics, the demand for laptops is increasing. More professionals are relying on laptops for remote work, contributing to the growth of the Australian laptop market.
• According to the Australian Communications and Media Authority (ACMA), 93% of Australian adults had a home internet connection as of June 2022. This widespread internet access drives the need for laptops, supporting tasks like browsing, streaming, and video conferencing, further boosting laptop sales.
• Australia's gaming industry earned USD 226.5 million in revenue in 2021, as highlighted by the Department of Foreign Affairs and Trade. This growth fuels the demand for high-performance gaming laptops, encouraging manufacturers to develop advanced models for gamers, thus expanding the Australian laptop market.

Australia Laptop Market Drivers

Growth of Remote Work and Education

The rise of remote work and online learning has had a notable impact on the Australia laptop market revenue, driving the demand for portable, high-performance devices. As more people work from home or attend virtual classes, the focus has shifted to versatile laptops suitable for professional, educational, and personal use. In February 2025, Acer introduced three education-focused models—TravelMate B5 14, B3 11, and B3 Spin 12. Featuring durable designs, Intel Core 3 processors, AI enhancements, spill-resistant keyboards, and extended battery life, these devices will be available from Q1 2025, with prices starting at USD 429.99.

Rise of Gaming Laptops

The expansion of the gaming community in Australia is influencing the Australia laptop market dynamics and trends, driving the demand for high-performance gaming laptops. These devices are equipped with powerful processors, advanced graphics, and high-resolution displays, ensuring smooth gameplay. This surge has prompted manufacturers to innovate and release laptops tailored to the needs of gamers, expanding the gaming laptop market. In April 2024, HP launched a range of AI-powered personal computers in Australia, aimed at enhancing productivity and collaboration. The portfolio includes HP Elite PCs, Z mobile workstations, and Pavilion models, designed for hybrid work, security, and advanced gaming, improving overall user experience and performance.

Opportunities in the Australia Laptop Market

The increasing use of cloud computing in Australia is a significant trend in the Australia laptop market. As more individuals and businesses move their data and applications to the cloud, laptops are becoming lighter and more connectivity focused. This shift has increased the demand for thin, portable laptops with cloud integration, offering enhanced flexibility and convenience for data access and storage. The Secure Cloud Strategy promotes cloud adoption across the Australian Public Service (APS), encouraging collaboration, innovation, and efficiency. Meanwhile, the Data and Digital Government Strategy (DDGS) aims for secure, connected services by 2030, utilising cloud computing for scalable, seamless public services.

Market Restraints

The Australia laptop market faces several constraints, including high pricing due to import taxes and shipping fees, limiting affordability for budget-conscious consumers. The reliance on imports also makes the market vulnerable to supply chain disruptions and global trade issues.

Additionally, competition from tablets and smartphones, technological saturation, and slower innovation have reduced the need for frequent upgrades. Supply chain disruptions, including semiconductor shortages, further affect inventory availability, leading to delays and frustrations for both consumers and retailers, impacting sales growth.

Australia Laptop Market Share

Market Breakup by Type

According to the Australia laptop market report, traditional laptops dominate, offering reliable performance and a familiar design, ideal for users seeking a consistent, straightforward experience. With large screens and robust keyboards, they cater to professionals, students, and casual users. In March 2022, Microsoft launched the Surface Laptop Studio in Australia, starting at AUD 2,399, featuring a dynamic woven hinge and three modes: Laptop, Stage, and Tablet. It is powered by Intel Core H35 processors and NVIDIA GeForce RTX GPUs, targeting developers, designers, and gamers with its flexible design and high performance.

The Australia laptop market for 2-in-1 laptops is growing, offering versatile functionality that combines the features of a laptop and tablet in one device. These devices, ideal for presentations, drawing, or on-the-go tasks, maintain portability and performance with touchscreens and detachable keyboards. In April 2024, MSI launched their 2024 laptops, including the MSI Claw, the world’s first gaming handheld powered by Intel Core Ultra processors. The Claw features Intel XeSS technology, dual-fan cooling, and a 53Whr battery, with new 18-inch laptops featuring RTX 40 graphics for immersive gaming and creation.

Market Breakup by Screen size

The growth of the Australia laptop market is driven by the popularity of highly portable, lightweight laptops, ideal for frequent travellers and users needing a compact device for basic tasks. They are perfect for casual browsing, media consumption, and light productivity, offering a balance of convenience and functionality for everyday use.

This range strikes a good balance between portability and screen size, offering more workspace without sacrificing mobility. These laptops are ideal for students, professionals, and commuters who require a device for multitasking, document editing, and web browsing, while remaining easy to transport in the Australian market.

Laptops in this category are versatile, offering larger screens and better performance for productivity tasks, yet still portable. They are perfect for work, study, and light gaming, providing Australian users with a reliable device for various tasks on the go, balancing performance and portability.

The Australia laptop market revenue is impacted by larger laptops, which provide enhanced comfort for extended work sessions, multimedia, and gaming. These devices are perfect for professionals, creators, and gamers, offering more screen space for multitasking and entertainment, though they may be slightly less portable than smaller models.

Laptops larger than 17 inches offer expansive displays, making them ideal for high-performance tasks such as video editing, gaming, or data analysis. While less portable, these devices provide superior viewing experiences and are better suited for home or office use in Australia, where mobility is less of a concern.

Market Breakup by End Use

According to the Australia laptop market analysis, business laptops dominate, offering enhanced productivity through powerful processors, security features, and long battery life. These devices are designed for professionals, ensuring smooth performance for remote work, meetings, and document management, thus supporting business efficiency and collaboration across sectors. In May 2023, Lenovo launched the Yoga Book 9i in Australia and New Zealand, the world’s first OLED dual-screen laptop. Powered by 13th Gen Intel Core processors, it featured dual displays, Multimode+ flexibility, and carbon-neutral certification, aiming to boost productivity, creation, and entertainment with advanced technology and accessories.

The Australian gaming laptop market offers high-performance devices with advanced graphics, fast processors, and cooling systems. These laptops cater to gamers seeking immersive experiences, with cutting-edge technology ensuring smooth gameplay, stunning visuals, and reduced lag. Gaming laptops are also valued for their ability to handle intensive applications and multitasking. In January 2024, Acer launched a new range of high-performance gaming laptops, including the Predator Helios 18, 16, and Helios Neo models. Featuring Intel Core 14th Gen processors, NVIDIA GeForce RTX 40 GPUs, and advanced cooling, these laptops aimed to enhance gaming performance with immersive displays and superior thermal management.

The demand for the Australia laptop market is driven by personal use, as Australian laptops offer portability, versatility, and affordability, making them perfect for activities such as browsing, media consumption, and light tasks. With long battery life, high-resolution displays, and compact designs, these laptops provide users with a reliable and enjoyable computing experience at home or on the move.

Australia Laptop Market Regional Insights

New South Wales Laptop Market Overview

New South Wales (NSW) has a diverse laptop market, driven by high demand from the education, business, and technology sectors. The region offers a wide variety of models with strong retailer support. According to the ABS, as of January 2025, NSW had 4,522,400 employed people (seasonally adjusted).

Queensland Laptop Market Trends

Queensland's laptop market is growing, with increasing demand for portable, high-performance devices driven by remote work and gaming. There is also a shift towards eco-friendly laptops and sustainable technology. According to the ABS, as of January 2025, Queensland had 2,997,400 employed people (seasonally adjusted).

Western Australia Laptop Market Dynamics

Western Australia's laptop market is supported by strong mining, education, and business sectors, which drive the need for durable, high-performance laptops. There's also growing interest in gaming laptops and mobile devices for remote work. According to the ABS, as of January 2025, Western Australia had 1,641,800 employed people (seasonally adjusted).

Competitive Landscape

The Australia laptop market key players are providing innovative products for consumers, businesses, and government sectors across the country. They offer a diverse range of solutions for businesses, education, and individual consumers, delivering cutting-edge technology to various industries. Additionally, they are recognised for offering reliable, eco-friendly products that support sectors such as healthcare, automotive, and business solutions.

Key Industry Players

Dell Australia Pty Limited: Dell Australia, established in 1992, is the Australian subsidiary of Dell Technologies, with its headquarters in Sydney, Australia. Dell is a global leader in personal computers, servers, and IT solutions, offering innovative products for consumers, businesses, and government sectors across the region.

HP PPS Australia Pty Ltd: HP PPS Australia, founded in 1985, operates under HP Inc., with its headquarters in Sydney, Australia. Specialising in personal computers, printers, and related technologies, HP offers a wide range of products for businesses, education, and consumers in Australia, providing innovative solutions for various industries.

Apple Inc.: Apple Inc., headquartered in California, United States, was founded in 1976. Apple Australia, with offices in major cities like Sydney and Melbourne, offers a range of consumer electronics, software, and services, including its iconic iPhones, Macs, and Apple Watches, driving innovation in the Australian tech market.

Panasonic Australia Pty Limited: Panasonic Australia, established in 1967, is part of the global Panasonic Corporation. Headquartered in Sydney, Australia, it offers a wide range of consumer electronics, home appliances, and industrial solutions. Panasonic is known for its reliable, eco-friendly products, contributing to various sectors such as healthcare, automotive, and business solutions.

Other key players in the Australia laptop market report are Microsoft Corp., Lenovo Group Ltd., Samsung Electronics Australia Pty Ltd, and Acer Inc., among others.

Recent Developments

February 2025

Dell Technologies launched its new Dell 14 Plus, Dell 16 Plus, and Dell 16 Plus 2-in-1 laptops in Australia and New Zealand. These devices, powered by Intel Core Ultra processors, were designed for portability, versatility, and productivity. They featured improved battery life, advanced displays, and were available in Ice Blue and Midnight Blue.

August 2024

ASUS launched a range of laptops featuring AMD AI processors for the Australian market. These models targeted various uses, including creating, productivity, learning, and gaming. Key models included the Zenbook S16, ProArt P16, and Vivobook S14. The laptops offered AI support, OLED displays, and powerful performance for different user needs.