Australia Juice Market Size, Share, Growth Analysis Report and Forecast Trends (2024-2032)

Australia Juice Market Trends

The Australia juice market is flourishing as consumers increasingly prioritize health and wellness, leading to higher demand for natural, organic, and cold-pressed juices. Furthermore, sourcing ingredients locally benefits farmers and decreases the carbon footprint, appealing to environmentally conscious consumers and positively impacting the demand of the Australia juice market. In 2022-23, the local value of Australian table grapes was $918.6 million, with sales of 233,000 tonnes. Apples generated $647.0 million from 285,200 tonnes sold, while bananas reached $583.3 million with 374,300 tonnes sold.

Australia Juice Market Growth

The Australia juice market is bolstered by government initiatives that encourage healthy eating, while high-quality products create significant export potential. Strong distribution networks through supermarkets and health food stores improve accessibility, making juices easily available to consumers and enhancing overall Australia juice market development. Juice Australia, a branch of the Australian Beverages Council (ABCL), represents companies involved in the processing, converting, and packaging of fruit juice, vegetable juice, juice drinks, fruit cordials, and juice blends. In partnership with juice manufacturers and Citrus Australia, Juice Australia has established an industry-wide alliance to promote and support the fruit and vegetable juice sectors in Australia.

The Australia juice market is thriving due to the popularity of plant-based diets and the increasing demand for functional beverages, such as detox and immune-boosting juices. A competitive environment fosters innovation, while utilising seasonal fruits for limited-time products and offering various juice points enhance accessibility for a wide range of consumers, thereby impacting the Australia juice market revenue. Industry reports indicate that summer sees the peak of juicy stone fruits like mangoes, peaches, and nectarines. In autumn, apples, pears, and figs become available, followed by citrus fruits such as oranges, mandarins, and grapefruits in winter. Spring brings an influx of berries, cherries, and early stone fruits.

Australia Juice Market Insights

• According to the USDA, Australia expects orange production to reach 505,000 metric tons in the marketing year 2022/23, with exports projected to rise to 180,000 metric tons.
• In 2022, the Department of Agriculture, Water, and the Environment reported that most organic sales were for domestic markets, with around 60% sold to retailers and 58% directly to consumers.
• As per the ABS, the local value of Australian fruit production (excluding wine grapes) was USD 6.3 billion in 2022-23, with total sales reaching 2.7 million tonnes during the same period.
• Juice sales in supermarkets and hypermarkets are expected to increase at a CAGR of 3.2% during the forecast period.
• Juice sales online are anticipated to grow at a CAGR of 3.6% during the forecast period.

Industry News

September 2024

Australian beverage maker Bickford’s introduced a Peach & Strawberry flavour to its premium drinks range after launching a coffee flavour. The new juice combined peaches and ripe strawberries, enriched with vitamin C, fibre, and calcium, alongside a packaging refresh.

April 2024

Australia’s first hard juice brand, Cools, launched to address a significant gap in the beverage market. Created to combat the dullness of fizzy alcoholic drinks, it introduced Vodka Pineapple, made with real pineapple juice and no artificial additives.

Australia Juice Market Drivers

Flavour Innovation and Variety

The Australia juice market is experiencing a shift driven by flavour innovation, with brands trying out unique combinations to engage adventurous consumers. The use of exotic fruits, botanical infusions, and fusion blends has created a vibrant and varied product landscape. Traditional flavours are being reimagined, while limited-edition and seasonal offerings encourage consumers to explore new options frequently. This trend not only enhances consumer engagement but also helps brands differentiate themselves in a competitive environment. As tastes evolve, the desire for bold, innovative flavours continues to rise, impacting the juice demand in the country. In November 2023, Greenhouse Juices launched a line of functional juices designed to promote wellness, featuring ingredients like turmeric and ginger. These juices target health-conscious consumers seeking beneficial options and emphasize the use of fresh, organic produce to ensure high-quality products that align with contemporary health trends.

Convenience and Ready-to-Drink Options

The Australia juice market is flourishing, largely due to the growing demand for convenience, which is influenced by busy lifestyles and the need for on-the-go options. Ready-to-drink juices in convenient packaging, such as bottles and cartons, are increasingly popular among consumers looking for quick and nutritious choices. In response, brands have begun offering single-serve sizes and meal-replacement juices to satisfy this need. Additionally, online shopping and subscription services have simplified access to favourite juices. Various trends in the Australia juice market such as the popularity of health-conscious products and the demand for convenient juice options are impacting the market. In December 2023, HPP Juices introduced a new line of high-pressure processed juices that maintain freshness and flavour without preservatives, meeting the demand for healthy, shelf-stable products in the market.

Opportunities in the Australia Juice Market

Sustainability and Eco-Friendly Practices

The Australia juice market is thriving due to sustainability, a major trend shaping the industry as consumers become more environmentally conscious. Brands are focusing on eco-friendly packaging solutions, such as biodegradable or recyclable materials, to minimise their environmental footprint. Sourcing practices are under scrutiny, with an increasing emphasis on local, organic ingredients that support sustainable agriculture. Many companies are adopting transparent supply chains to foster consumer trust. Moreover, initiatives focused on minimising food waste, such as utilising imperfect fruits, are becoming increasingly popular. This movement toward sustainability indicates a wider commitment among consumers to make responsible choices for both their health and the environment, contributing to the Australia juice industry revenue. In September 2023, Orange Sky announced its initiative to implement biodegradable packaging for its juices, highlighting its commitment to environmental responsibility and reducing landfill contributions.

Market Restraints

The Australia juice market faces several restrictions, including strict regulatory compliance with food safety and labelling standards from FSANZ. Companies encounter limitations on health claims, requiring evidence for marketing. Import tariffs and trade barriers affect pricing and ingredient availability while tightening sustainability regulations necessitate eco-friendly practices.

Growing consumer health consciousness limits demand for high-sugar juices, prompting brands to adapt their offerings. The market's saturation leads to intense competition, making differentiation essential for newcomers. Additionally, supply chain challenges, such as seasonal fruit availability, pose risks to consistent production and quality, impacting overall market dynamics.

Australia Juice Industry Segmentation

“Australia Juice Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:

Market Breakup by Product

• Fruit Juice
  • Orange Juice
  • Apple Juice
  • Grape Juice
  • Others
• Vegetable Juice

Market Breakup by Packaging

• Bottle
• Cans
• Others

Market Breakup by Distribution Channel

• Supermarkets and Hypermarkets
• Convenience Stores
• Online
• Others

 Market Breakup by Region

• New South Wales
• Victoria
• Queensland
• Australian Capital Territory
• Western Australia
• Others

Australia Juice Market Share

By Product Analysis

The Australia juice market is thriving due to fruit juices, which are packed with essential vitamins and minerals like vitamin C and potassium, promoting overall health. They offer a convenient way to consume fruit, appealing to busy lifestyles. With a variety of flavours, they cater to diverse consumer tastes while providing hydration and functional benefits, such as energy boosts and digestive support. This attracts health-conscious buyers and drives the growth of the Australia juice industry. In July 2022, Juice For Good, an "orange juice with a difference" made from 100% imperfect Australian oranges, became available in Woolworths Metro stores across Sydney. Each bottle included a donation to OzHarvest, supporting local farmers and combating food waste.

The Australia juice market is also strengthened by vegetable juices, which are nutrient-dense, low in calories, and rich in essential vitamins A, C, and K, promoting health and wellness. They support digestive health due to their fibre content and are frequently regarded as detoxifying, assisting in body cleansing. With lower sugar levels compared to fruit juices, they appeal to consumers who are mindful of their sugar intake and provide culinary versatility, enhancing a variety of recipes from smoothies to soups. This positions them as an asset in meal preparation, driving the juice demand growth. The vegetable juice market is projected to expand at a CAGR of 3.8% during the forecast period. In November 2023, Rooted Juices launched a range of vegetable-based drinks focused on detoxification and wellness, featuring new flavours like beetroot and ginger. These eco-friendly packaged juices reflect the brand’s commitment to sustainability and health.

By Packaging Insights

The Australia juice market is thriving, as glass bottles effectively maintain the freshness and flavour of juices, appealing to health-conscious consumers. They support sustainability through reuse and recycling, minimizing environmental impact. Bottles provide valuable branding opportunities, improving shelf visibility. Their range of sizes and portability caters to various consumer needs, making them ideal for different lifestyles. In June 2024, Australia's largest bottle manufacturing plant will achieve substantial energy savings. The Orora glass bottle facility in Gawler is launching two projects with Origin Energy under the South Australian Government's Retailer Energy Productivity Scheme (REPS). Orora employs around 400 people, producing a range of bottles for juice, wine, spirits, and beer using raw materials and recycled glass.

The Australia juice market is further enhanced by the advantages of cans, which are lightweight and portable, facilitating safe transportation. Their airtight sealing provides a long shelf life, attracting consumers who value longevity. The recyclability of cans appeals to environmentally aware buyers, while their convenience for chilling and serving improves the drinking experience. Moreover, canned juices are often more affordable, making them attractive to budget-conscious consumers, which boosts the demand of the Australia juice industry. In October 2023, the International Aluminium Institute reported that most recycled aluminium cans in Australia are repurposed into new cans, completing the recycling process. The Australian Aluminium Council's study emphasised the lifecycle of used beverage cans and projected a rise in consumption to 11 billion by 2030.

Australia Juice Market Regional Insights

New South Wales Juice Market Regional Insights

As per the Australia juice market analysis, the juice market in NSW is bolstered by local produce, which provides fresh, high-quality fruits and vegetables that benefit farmers and lower transportation costs. There are also significant opportunities for innovation, enabling the creation of unique blends and functional juices to meet varied consumer tastes. According to the NSW Department of Primary Industries, citrus production, the largest fruit industry in the state, is primarily located in the Riverina and Murray Valley regions. Key citrus fruits include oranges, mandarins, lemons, limes, and grapefruit. In the 2022-23 period, citrus exports reached $40 million, with Japan and China being the top markets.

Queensland Juice Market Trends

Queensland's favourable climate produces high-quality, fresh juices from a variety of fruits, benefiting local producers and promoting sustainable practices while bolstering the economy and minimizing transportation-related carbon emissions. The juice market in Queensland is projected to expand at a CAGR of 20.4% during the forecast period. In 2022-23, Queensland had the largest avocado cultivation area at 10,800 hectares, with 8,100 hectares (75%) in production. Western Australia followed with 4,800 hectares planted, of which 3,300 hectares (69%) were bearing.

Western Australia Juice Market Dynamics

Juice producers in Western Australia are adopting sustainable methods such as organic farming and eco-friendly packaging, attracting environmentally aware consumers. This sector bolsters the local economy by creating jobs and promotes tourism through juice bars and events. WA is a top vegetable-producing region, particularly in the southwest, including the Swan Coastal Plain, Manjimup, and Albany. Key crops consist of carrots, potatoes, tomatoes, and broccoli, making substantial contributions to national production figures for each.

Competitive Landscape

The Australia juice market key players are focused on creating high-quality, fresh juices from locally sourced fruits. They are dedicated to sustainability, emphasising organic farming and eco-friendly packaging to reduce their environmental footprint. Offering a variety of flavours and functional juices, they appeal to health-conscious consumers looking for nutritious choices. Their commitment to quality and flavour has built a loyal customer following, while collaborations with local farmers benefit the community and support regional agriculture. Additionally, they participate in initiatives that promote wellness and sustainability.

Key Industry Players

PepsiCo Australia Holdings Pty Ltd: Headquartered in Melbourne and established in 1965, PepsiCo Australia offers a diverse range of beverages and snack foods, including well-known brands like Pepsi and Smith’s Chips. The company prioritizes sustainability and innovation, striving to minimize its environmental impact while catering to a variety of consumer preferences.

Coca-Cola Co.: Founded in 1892 and based in Atlanta, Coca-Cola Co. is a global leader in the beverage sector, recognized for its flagship soft drink and extensive range of other beverages. The company is dedicated to sustainability and community involvement, continually adapting its offerings to align with evolving consumer demands and trends.

Suntory Holdings Limited: Established in 1899 and headquartered in Osaka, Japan, specializes in a wide variety of beverages, including spirits, beer, and soft drinks. Renowned for its commitment to quality and innovation, the company also emphasizes sustainability, working to lessen its environmental impact while enhancing consumer experience.

The Kraft Heinz Company: Established in 2015 and headquartered in Pittsburgh, The Kraft Heinz Company is a key player in the global food and beverage industry, offering a broad range of products from condiments to snacks. The company focuses on quality, innovation, and sustainability, aiming to meet consumer needs responsibly.

Other key players in the Australia juice market report are Asahi Holdings (Australia) Pty Ltd., Juice and Co., Summer Snow Juice, and Grove Juice among others.

Recent Development

March 2023

V8 Veggie Blend launched a new range of vegetable juices in Australia, blending different vegetables for a nutritious drink. The brand highlights the significance of vegetable consumption and provides a convenient choice for health-conscious consumers in search of tasty, wholesome beverages.

January 2024

Daily Juice unveiled its Citrus Burst juice blend, which includes a combination of oranges, lemons, and limes. This refreshing beverage is designed to enhance vitamin C intake while delivering a zesty flavour, catering to consumers seeking invigorating and healthy drink options.