Australia Halal Market Size, Share Analysis and Forecast Report 2025-2034

Australia Halal Market Trends

The growth of the Australia halal market is driven by significant export opportunities, particularly in the Middle East, Asia, and Africa. It caters to a diverse consumer base, increasing demand for halal-certified products. This market also supports economic growth by aiding local businesses and farmers, particularly within agriculture. It fosters cultural inclusivity, strengthens community ties in Australia, and benefits the agriculture industry through rising demand for halal meat and poultry. According to the United States Department of Agriculture (USDA), Australia exported a total of 50,000 metric tons of pork in 2024.

The growth of the Australia halal market is driven by job creation in food production, processing, and logistics, which positively impacts the economy. It promotes sustainability through ethical sourcing and humane animal treatment. Halal products appeal to health-conscious consumers due to the perceived health benefits of certain slaughtering methods. Halal certification also strengthens Australia's trade relations with countries seeking such products, while the expanding global Muslim population opens additional Australia halal market opportunities.

Australia Halal Market Growth

The demand for the Australia halal market enhances culinary diversity by offering a broader range of food products that cater to dietary needs. It promotes ethical practices, including humane animal treatment and responsible sourcing. The growing middle-class Muslim populations in Asia and the Middle East drive further demand for halal products. This market also fosters innovation in food production, packaging, and distribution to meet consumer preferences. A strong commitment to halal certification bolsters Australia’s global reputation as an ethical food producer. In September 2022, Australia hosted Asia’s largest halal business gathering in Melbourne, marking the first time the World Halal Business Conference was held outside Malaysia. Australian businesses explored halal export opportunities across various sectors, with Austrade, Global Victoria, and Malaysia’s Halal Development Corporation partnering for the event.

The opportunities in the Australia halal market are further strengthened as it supports the growth of retail outlets dedicated to halal products, offering consumers more choices. It boosts market resilience, diversifying Australia’s food sector and shielding it from economic fluctuations. Halal certification raises consumer awareness of ethical standards, encouraging informed purchasing decisions. Additionally, the increased availability of halal food options promotes local tourism, attracting international halal food tourists and benefiting the hospitality industry.

Australia Halal Market Insights

• The Department of Agriculture, Fisheries and Forestry (DAFF) forecasts a 2% increase in the value of poultry meat production, expected to reach USD 3.9 billion by 2024-25, thus boosting the product demand. This rise in poultry production benefits Australia’s halal market by ensuring a consistent supply of halal-certified poultry to satisfy the growing demand from Muslim consumers. The projected increase in value further strengthens Australia’s position as a leading exporter of halal poultry.
• The industry reports, indicates that the value of beef, veal, and live cattle production is projected to rise by 25%, reaching USD 15.7 billion by 2024-25. This expansion in beef and veal production aids the halal market by enhancing the availability of halal-certified beef for Muslim consumers. Australia's strong beef exports are highly valued globally, providing high-quality, sustainable halal meat to meet the increasing global demand.
• The Department of Agriculture, Fisheries, and Forestry reported that the Gross Value of Production (GVP) for Australian fisheries and aquaculture was USD 3.42 billion in 2021-22. As the value of Australia's fisheries and aquaculture sector grows, it offers an expanded variety of halal-certified seafood. This increase in production helps meet the dietary needs of consumers and strengthens Australia’s competitive advantage in the global halal food export market.
• The halal market in Queensland is expected to grow at a rate of 20.2% from 2024 to 2032.

Industry News

December 2024

Australia is recruiting skilled halal food processors, offering USD 2,300 per month, to meet the growing global demand for halal-certified products. This initiative, supported by a memorandum of understanding between Vietnam and Australia, provides a pathway for Vietnamese workers to secure well-paid jobs while adhering to Islamic dietary laws.

March 2022

Exporters gained enhanced access to Malaysia's rapidly expanding food sector, which imported over USD 190 million worth of halal-certified Australian sheep meat annually, making up 71% of the country's total sheep meat imports. These new export opportunities followed the signing of a memorandum of understanding between Austrade and Malaysia’s Halal Development Corporation.

Australia Halal Market Drivers

Expansion of Halal Certification and Standards

A key trend in the Australia halal market is the increasing focus on halal certification and stringent quality standards. Halal certification ensures adherence to Islamic dietary laws, fostering consumer trust. As global demand for halal products rises, certification bodies are implementing more rigorous processes to ensure products meet both religious and ethical standards. This trend benefits Australia by establishing it as a leader in ethically produced, high-quality halal goods, thus enhancing export opportunities and boosting consumer confidence. Additionally, more Australian businesses are seeking halal certification to tap into this expanding niche market. Halal Australia is a prominent certification body, serving both national and international companies across various sectors. It is affiliated with religious and halal authorities and professional associations and holds accreditation from the Australian Department of Agriculture for red meat exports.

Innovation in Halal Food Products

The development of the Australia halal market is being accelerated by innovation, with a growing emphasis on new product development and expanding the variety of halal-certified foods. Manufacturers are introducing halal-certified snacks, ready-to-eat meals, dairy products, and plant-based alternatives to meet evolving consumer preferences. The rise of vegan and vegetarian trends within the Muslim population is also being recognised, leading to the introduction of plant-based halal options. This innovation is broadening the halal food market's appeal to younger and more diverse consumer groups while ensuring high ethical and quality standards. According to Austrade, 2022, the halal economy is one of the fastest-growing sectors globally, expected to reach USD 7.3 trillion by 2030. Southeast Asia, with over 240 million Muslims, is a key region offering growing opportunities for Australian businesses.

Opportunities in the Australian Halal Market

The growth of e-commerce is influencing the Australia halal market trends and dynamics, offering new opportunities for halal-certified products to reach consumers beyond traditional retail stores. Online platforms enable halal food producers to directly market their products, increasing visibility and convenience. This is particularly advantageous for smaller businesses that wish to enter the market without the high overhead costs associated with physical stores. Additionally, the ease of online shopping and home delivery services appeals to a diverse range of consumers, including busy families and health-conscious individuals who value convenience and variety. The Australian Bureau of Statistics (ABS) reported that in 2020-21, e-commerce retail contributed to 41.5% of the increase in the value added by digital activities in Australia.

Market Restraints

The Australia halal market faces several challenges, including complex regulatory requirements and varying certification standards, making it difficult for businesses to navigate. Supply chain issues, especially in remote areas, increase costs and affect efficiency. Limited consumer awareness of halal certification also hampers growth. Cultural barriers exist, particularly among non-Muslim populations, limiting broader adoption. Additionally, Australia faces stiff competition from countries like Malaysia and Turkey in international markets.

The high costs of halal certification can deter SMEs, and the market struggles with limited product innovation, especially in plant-based options. Labour shortages in halal food production and political or economic factors also pose risks to market growth. Lastly, inconsistent certification bodies cause confusion among consumers.

Australia Halal Industry Segmentation

“Australia Halal Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:

Market Breakup by Products

• Meat
• Poultry and Seafood
• Fruits and Vegetables
• Dairy Products
• Cereals and Grains
• Oils and Fats
• Confectionery
• Others

Market Breakup by Distribution Channel

• Hypermarkets/ Supermarkets
• Convenience Stores
• Online Channel
• Others

Market Breakup by Region

• New South Wales
• Victoria
• Queensland
• Australian Capital Territory
• Western Australia
• Others

Australia Halal Market Share

Market Analysis by Products

According to the Australia halal market analysis, the market is led by halal poultry and seafood, offering consumers high-quality protein options that adhere to religious dietary guidelines. This segment is expected to grow at a CAGR of 7.3% from 2024 to 2032. These products are becoming more popular due to their perceived health benefits and ethical sourcing practices. The growth of halal-certified poultry and seafood increases market diversity, meeting the demands of a multicultural society. The Department of Agriculture, Fisheries, and Forestry reported that seafood consumption in Australia reached 350,000 tonnes during 2021-22.

The growth of the Australia halal market is further driven by Halal meat, which provides nutritional value while complying with Islamic dietary laws and ensuring the humane treatment of animals. This segment is projected to grow at a CAGR of 6.8% from 2024 to 2032. Its increasing demand supports local businesses and contributes to economic development. Also, halal certification promotes consumer trust, fostering a sense of community and cultural acceptance within diverse populations. According to the Australian Bureau of Statistics, cattle slaughter rose by 4.1% during the December 2023 quarter, reaching 1.9 million, while beef production also increased by 3.3% to 583,667 tonnes.

Market Analysis by Distribution Channel

According to the Australia halal market report, the market is primarily driven by the online channel, which has transformed Australia’s halal sector by allowing consumers to easily browse and purchase halal-certified products from the comfort of their homes. This segment is projected to grow at a compound annual growth rate (CAGR) of 13.4% from 2024 to 2032. Online platforms offer a wider range of products, the convenience of comparing options, and fast delivery, while connecting halal brands with a broader, tech-savvy audience across the nation. Thomas Farms has launched an online platform offering premium halal-certified lamb, beef, goat, and more, delivering high-quality halal meats directly to Australian consumers' doorsteps.

Convenience stores are also playing a crucial role in the Australia halal market growth by providing easy access to certified halal products. With strategically placed locations and extended operating hours, they serve busy consumers looking for halal-certified snacks, beverages, and ready-to-eat meals, thereby expanding market reach and enhancing customer satisfaction. In November 2023, 7-Eleven Australia introduced halal-certified desserts, such as Milk and Dark Chocolate Mousse and Tiramisu with Cocoa and Cookie Base, further diversifying its offerings for halal-conscious consumers.

Australia Halal Market Regional Insights

New South Wales Halal Market Overview

According to the Australia halal industry analysis, New South Wales (NSW) benefits from a thriving halal market, driven by growing consumer demand for halal-certified products. The state's diverse population and strong export potential bolster local businesses, fostering economic growth while promoting cultural inclusivity and food safety standards throughout the food industry. In 2022–23, NSW produced around 35% of Australia's chicken meat, solidifying its position as the largest chicken meat-producing state, according to the NSW Government.

Queensland Halal Market Trends

In Queensland, the halal market is expanding as more non-Muslims embrace halal products, motivated by health and safety concerns. This growing market supports local production and innovation, providing new opportunities for businesses while meeting the needs of a diverse consumer base that values quality and ethical sourcing. According to the Australian Government, Queensland's fisheries and aquaculture production value rose by 3% to USD 443 million in 2021–22, with key species including prawns, barramundi, and crab.

Western Australia Halal Market Dynamics

Western Australia benefits from a dynamic halal market, characterised by strong community support and rising demand for halal products. This sector is expected to grow at a compound annual growth rate (CAGR) of 6.6% from 2024 to 2032. The state's commitment to sustainable practices and high food safety standards enhances its reputation as a trusted supplier of halal goods, promoting both economic growth and cultural diversity. In 2022–23, Western Australia contributed 14% of Australia's red meat and livestock industry turnover, underscoring its significant role in the sector.

Competitive Landscape

The Australia halal market key players focus on delivering high-quality, ethically sourced, and fully halal-certified products to meet the increasing demand from Muslim consumers both domestically and internationally. These companies offer a wide range of products, including fresh meats, frozen foods, and value-added items, all produced in accordance with stringent halal standards. They are committed to ensuring the highest levels of food safety, quality, and customer satisfaction, establishing themselves as trusted names in the Australia halal food industry.

Key Industry Players

Nestlé SA: It is a multinational food and beverage company headquartered in Vevey, Switzerland. Established in 1867, it is one of the largest food companies globally, offering a wide range of products including dairy, nutrition, and health science. Nestlé is renowned for its commitment to quality and sustainability.

Unilever plc: It is a British-Dutch multinational consumer goods company headquartered in London, UK, and Rotterdam, Netherlands. Founded in 1929, Unilever produces a diverse array of products including food, beverages, cleaning agents, and personal care items, and is known for its sustainability initiatives and ethical practices.

Cargill Incorporated: It was founded in 1865, and is an American multinational corporation based in Minnesota, United States. Specialising in agribusiness, Cargill provides food, agriculture, and industrial products and services globally. The company is a leader in the food and feed industries, with a strong commitment to sustainability and innovation.

Fettayleh Foods Pty Ltd.: It is an Australian food manufacturer based in Sydney, Australia. Established in 2004, it specialises in producing high-quality Middle Eastern food products, particularly halal-certified items. The company is known for its commitment to providing authentic, culturally diverse foods to Australian and international markets.

Another key player in the Australia halal market report is THE MIDFIELD GROUP among others.

Recent Developments

December 2023

Australian fast-food brand Grill’d opened its first halal-certified restaurant in Blacktown, NSW. This marks the 164th Grill’d location. The restaurant will adapt its menu, removing bacon from certain burgers, refraining from serving alcohol, and sourcing all meat from halal-certified suppliers to cater to Muslim consumers.

July 2023

The Meatery has launched a premium range of halal Australian beef, including A5 Wagyu Ribeye and A5 Wagyu Striploin, highlighting sustainable and ethical production practices. These cuts are certified halal and are crafted to offer exceptional quality in both taste and texture, catering to health-conscious and ethically minded consumers.