Australia Ghee Market Growth Analysis - Market Size, Share, Forecast Trends and Outlook Report (2025-2034)

Australia Ghee Market Trends

The growth of the Australia ghee market is driven by increasing demand for its health benefits, including its rich butyrate content that aids digestion and reduces inflammation. It is lactose- and casein-free, making it suitable for those with sensitivities. Ghee is also nutrient-dense, offering essential vitamins and a longer shelf life than regular butter. In 2022-23, Australia exported approximately 30% of its milk production, valued at USD 3.3 billion, with a significant portion of exports being value-added products such as cheese, butter, and milk powders.

Ghee's versatility in cooking, particularly for frying and baking due to its high smoke point, is further boosting the Australia ghee market opportunities. It also enhances the flavour of dishes, especially in ethnic cuisines. Growing health-consciousness in Australia is driving demand for ghee as a healthier fat alternative, with its digestive benefits adding to its appeal.

Australia Ghee Market Growth

Ghee’s popularity in keto and paleo diets, due to its high-fat, low-carb content, is driving demand of the Australia ghee market. The butyrate in ghee may enhance immune function, and it is considered more sustainable to produce than other dairy products. The growing Indian and Middle Eastern communities in Australia further contribute to increasing demand for ghee. In 2022/23, Australia produced over 64,000 tonnes of butter and anhydrous milkfat (AMF) in commercial butter equivalent terms (CBE). AMF, often referred to as butter oil, is like ghee, as it is butter with the water removed.

Australia presents opportunities for local ghee production, which benefits local farmers and producers, thereby impacting the Australia ghee market revenue. The rising demand for natural and organic products is driving sales of organic ghee, while ghee made from grass-fed cows, rich in omega-3s, supports heart health. Moreover, ghee's connection to Ayurveda and wellness further enhances its market potential.

Australia Ghee Market Insights

• Australia's robust dairy industry, which produced approximately 8.8 billion litres of milk in 2022-23 and employs around 33,500 people, as per the Australian Dairy, supports the ghee market's growth. The availability of quality milk enables ghee production, driving supply and meeting increasing consumer demand for premium products.
• With 26 million beef and dairy cattle in Australia as of 2024, according to the Australian Bureau of Statistics, the country has a large and steady milk supply for ghee production. This significant cattle population provides a solid foundation for expanding ghee production to meet growing consumer demand in the domestic market.
• The USDA forecasts a 0.6% increase in Australian milk production, reaching 8.50 million metric tons in 2024, which will benefit the ghee market. The growth in milk production allows for an increased supply of dairy products like ghee, supporting its continued expansion in the Australian market.

Australia Ghee Market Drivers

Health-Conscious Consumer Shift

Australian consumers are progressively shifting towards healthier eating habits, leading to a rise in demand for ghee as a nutritious fat source, influencing the Australia ghee market dynamics and trends. As people move away from traditional oils, ghee’s health benefits, such as being lactose-free and rich in nutrients, have made it a preferred choice. Industry reports indicate that by 2024, approximately 1.3 million Australians have adopted a vegan lifestyle, further boosting this trend.

Rise of Organic and Natural Products

The growth of the Australia ghee market is being driven by an increasing preference for organic and natural foods, with many consumers choosing products that are free from additives and preservatives. The demand for organic ghee is rising, driven by heightened awareness of the advantages of minimally processed, sustainably sourced foods. This shift is boosting the ghee market, with products like OMGhee’s award-winning Australian Organic, Grassfed Ghee standing out for its high smoke point, smooth texture, and nutrient-rich, immune-boosting qualities.

Opportunities in the Australia Ghee Market

Sustainability is becoming a key trend in the Australia ghee market, and the ghee market is no exception. Consumers are increasingly favouring products from ethically sourced, grass-fed cows, with a strong preference for brands that advocate environmental responsibility. Ghee is gaining popularity due to its potential for more sustainable production compared to other dairy products, driving demand for responsibly sourced options. The Australian dairy industry is reshaping its global position by embracing sustainable practices, adhering to an internationally recognised Sustainability Framework with goals set for 2030 to enhance environmental, social, and animal welfare outcomes.

Market Restraints

The Australia ghee market faces several challenges, including its high price point, which limits accessibility for price-sensitive consumers. Limited awareness of ghee’s uses and benefits, along with strong competition from established cooking oils like olive and coconut oil, also hinders growth.

Additionally, cultural preferences for butter and vegetable oils, supply chain fluctuations, regulatory hurdles, and a lack of product variety further restrict the market. Some consumers may also perceive ghee as a niche product, limiting its broader appeal.

Australia Ghee Market Share

Market Analysis by Source

According to the Australia ghee market analysis, cow ghee leads the market due to its rich, natural taste and health benefits, such as being high in omega-3 fatty acids and conjugated linoleic acid (CLA), which promote heart health. It also contains vitamins A, D, E, and K, supporting immune function, skin health, and bone strength. Its mild flavour makes it a popular choice in Australian cooking. As per the ABS Key Livestock Results for 2022-23, cattle and calves were valued at USD 13.9 billion, and milk reached USD 6.1 billion, up by 24.8%.

Mixed ghee, produced from a blend of cow and buffalo milk, offers a unique combination of flavours and nutritional benefits. It typically combines the mild taste of cow ghee with the richness of buffalo ghee, appealing to a wide range of preferences. It provides a balanced mix of healthy fats, essential vitamins, and greater affordability, making it a popular choice for consumers seeking versatility and value.

The demand for ghee in Australia is further driven by buffalo ghee, known for its richer, creamier texture and higher fat content compared to cow ghee. It is an excellent source of vitamins A, D, E, and K, and has enhanced antioxidant properties. The higher fat content makes buffalo ghee an ideal choice for those seeking a more indulgent cooking fat, and its longer shelf life adds to its appeal in the Australian market. The Australian Buffalo Industry Council reports that buffalo milk contains up to 58% more calcium, 40% more protein, and 43% less cholesterol compared to cow's milk.

Market Analysis by End Use

The retail sector in Australia primarily serves individual consumers, with products sold in supermarkets, health food stores, and online platforms, contributing to the growth of the Australia ghee market. It offers a diverse range of ghee, including cow, buffalo, and mixed varieties, appealing to health-conscious consumers, ethnic groups, and those looking for premium cooking fats. The increasing preference for natural and organic products has further driven retail sales.

The institutional sector in Australia caters to foodservice providers, restaurants, and large-scale kitchens, presenting growth opportunities for the Australia ghee market. Ghee is valued for its high smoke point and distinctive flavour, making it ideal for bulk cooking. Institutions often buy ghee in larger quantities for use in traditional, gourmet, and health-oriented dishes. Demand is fuelled by the rising popularity of ethnic cuisine and healthier cooking alternatives in the foodservice industry.

Market Analysis by Distribution Channel

According to the Australia ghee market report, hypermarkets and supermarkets play a vital role in distributing ghee to a broad consumer base. These stores offer a variety of ghee brands, both local and international, catering to health-conscious shoppers and ethnic communities. Their large-scale operations and extensive reach make them a popular and convenient destination for ghee. In April 2023, Cole’s supermarket entered into a deal with Saputo Dairy Australia to acquire two milk processing plants in Laverton (Melbourne) and Erskine Park (Sydney), pending approval from the Australian Competition and Consumer Commission (ACCC).

Convenience stores in Australia offer easy access to ghee for consumers looking for quick, everyday purchases. Although they typically carry a limited selection, these stores cater to individuals who need smaller quantities or prefer the convenience of fast shopping, positioning ghee as a pantry staple for busy consumers.

Specialty stores, such as health food shops and ethnic grocers, provide a curated selection of premium ghee, including organic and grass-fed options, impacting the Australia ghee market revenue. These stores cater to health-conscious consumers and those seeking authentic, traditional products, offering a personalised shopping experience for niche and premium ghee varieties.

The online channel has become an increasingly important segment of the Australian ghee market, with more consumers purchasing ghee through e-commerce platforms. Online shopping offers a wide range of options, including organic and specialty ghee, with the added benefit of home delivery. This growing trend in online health and grocery shopping has expanded ghee’s market reach in Australia.

Australia Ghee Market Regional Insights

New South Wales Ghee Market Overview

The ghee market in New South Wales thrives due to a growing health-conscious population, with rising demand for premium, organic, and locally sourced ghee. The region's diverse ethnic communities also contribute to market growth. As the second-largest dairy-producing state in Australia, New South Wales produces 1,040 million litres of milk annually.

Queensland Ghee Market Trends

In Queensland, the ghee market is expanding, driven by wellness trends and a preference for healthier cooking alternatives. There is increasing consumer demand for organic, grass-fed, and lactose-free ghee. The state produces 280 million litres of milk annually, valued at USD 250 million, with 70,000 cows across 240 farms.

Western Australia Ghee Market Dynamics

Western Australia’s ghee market benefits from the growing demand for traditional cooking fats, particularly in ethnic cuisines. Awareness of ghee’s health benefits, such as its high smoke point, is boosting consumer adoption. The state produces around 364 million litres of milk per year, with 135 dairy farms and a herd size of 54,000 cows.

Competitive Landscape

The Australia ghee market key players focus on offering high-quality, traditional flavours and premium food products, including ghee, aimed at health-conscious consumers. They specialise in high-quality, grass-fed, organic ghee, gaining popularity for its unique taste and dedication to making cooking enjoyable for modern consumers. These companies also provide a diverse range of food products, with an emphasis on natural, pure ingredients and high-quality dairy items.

Key Industry Players

Sharma’s Kitchen Pty Ltd.: Headquartered in Australia, Sharma’s Kitchen Pty Ltd. was established in 2015. Specialising in authentic Indian and Asian food products, the company focuses on high-quality, traditional flavours. Known for its diverse range of cooking ingredients, Sharma’s Kitchen has earned recognition in the Australian food industry for excellence and authenticity.

Nzac Foods: Nzac Foods, founded in 2012, is based in New Zealand. The company provides a range of premium food products, including ghee, catering to health-conscious consumers. With a commitment to quality and sustainability, Nzac Foods has made a mark in both New Zealand and Australian markets, offering natural and organic options.

OMGhee: OMGhee, established in 2019, is an Australian-based brand known for its premium ghee products. The company is headquartered in South Australia and focuses on high-quality, grass-fed, organic ghee. OMGhee has gained popularity for its distinct flavour and commitment to bringing joy back into cooking, appealing to modern consumers.

Golden Farm Australia Pty Ltd.: Golden Farm Australia Pty Ltd., founded in 2008, is headquartered in Australia. The company offers a wide range of food products, with a special focus on high-quality ghee and other dairy items. Known for its commitment to producing natural, pure ingredients, Golden Farm has a strong presence in the Australian market.

Another key player in the Australia ghee market report is GOLD42, among others.

Recent Developments

January 2025

South Australian ghee brand OMGhee, in collaboration with BrandOpus, launched a revitalised visual identity to align with its future growth plans. The new brand platform emphasised a playful, optimistic tone and premium positioning, making ghee more accessible to home cooks. The updated identity aimed to differentiate OMGhee from competitors and attract a broader audience.

August 2024

Fonterra Oceania, led by Renée Milkop-Kerr, focused on product innovation to meet evolving consumer preferences for richer, indulgent flavours. New products included Mainland Special Reserve Chilli and Garlic Brie, Anchor Double Cream, Mainland Sweet Cinnamon Spreadable, and Anchor Ghee, catering to festive, luxury, and global cuisine trends in New Zealand and Australia.