Report Overview

The Australia facial care market is estimated to be valued at AUD 881.65 Million in 2023. It is expected to grow at a CAGR of 3.98 % between 2024 and 2032 to reach almost AUD 1252.69 Million by 2032.

2023

Base Year

2018-2023

Historical Year

2024-2032

Forecast Year

  • As per the ABS Labour Force Survey, in 2023, 42% of beauty therapists worked full-time hours in Australia.
  • In Australia, according to the ABS, from 2019-202 to 2020-2021, the change in gross disposable income per household increased by 4.7%.
  • In 2022, total retail spending reached USD 242 billion, further bolstering the facial care market.

Australia Facial Care Market Growth

Compound Annual Growth Rate

Value in AUD Million

3.98%

2024-2032


Australia Facial Care Market Outlook

*this image is indicative*

Facial moisturisers and facial cleansers led the Australia facial care market by effectively removing impurities and dead skin cells, thereby promoting a radiant and healthy complexion.

Facial moisturizers and cleansers are designed to cater to the diverse preferences and specific conditions of different skin types among consumers. They are available in a wide range of formulations, including options tailored for dry, oily, sensitive, or combination skin. Moreover, these products often come in multifunctional solutions that incorporate beneficial ingredients such as hyaluronic acid and botanical extracts.

The development of the facial care market in Australia is driven by brands that are increasingly producing products using natural ingredients such as botanical extracts, essential oils, and others. This trend aims to help consumers avoid harmful substances like sulfates and parabens. Moreover, the integration of AI tools in skincare analysis apps is increasing to promote skin health benefits and cater to personalised choices.

In November 2023, clean, high-tech, and scientifically based, Mx Skincare was created on the Gold Coast by former makeup artist and industry expert Allison Pickering to help fortify the skin, protect the complexion, and add some luxury to your routine.

Australia Facial Care Market Segmentation

Australia Facial Care Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:

Market Breakup by Product Type

  • Facial Cleansers
  • Skin-whitening and Anti-Aging
  • Facial Moisturizers
  • Sun Protection Products
  • Face Masks
  • Others

Market Breakup by Category

  • Mass
  • Premium

Market Breakup by Gender

  • Male
  • Female

Market Breakup by Distribution Channel

  • Supermarkets and Hypermarkets
  • Pharmacies and Drug Stores
  • Speciality Stores
  • Online
  • Others

Market Breakup by Region

  • New South Wales
  • Victoria
  • Queensland
  • Australian Capital Territory
  • Western Australia
  • Others

Australia Facial Care Market Share

The combination of product diversity, convenience, promotional strategies, brand availability, consumer trust, and educational opportunities positions supermarkets and hypermarkets as significant market shareholders in Australia’s facial care market.

Leading companies in the Australia facial care market

The growth of the facial care market is driven by the increasing adoption of natural and organic products, customization, technology integration, sustainable packaging, beauty supplements, and the expansion of online retail and e-commerce.

  • Beiersdorf Australia Ltd.
  • Shiseido Australia Pty., Ltd.,
  • Estee Lauder Pty. Limited
  • L'Oréal Australia Pty Ltd.
  • Procter & Gamble Australia Pty. Ltd.
  • Revlon Australia Pty Ltd.
  • Unilever Australia Group Pty Ltd.
  • Groupe Clarins (Trimex Pty Ltd.)
  • Kao Australia Pty. Limited
  • Solskin Beauty Labs Pty Ltd.

*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*

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Key Questions Answered in the Report

The market was valued at AUD 881.65 Million in 2023.

The market is projected to grow at a CAGR of 3.98% between 2024 and 2032.

The revenue generated from the facial care market is expected to reach AUD 1252.69 Million in 2032.

Based on the product type, the facial care market is bifurcated into facial cleansers, skin-whitening and anti-ageing, facial moisturisers, sun protection products, face masks, and others.

Key players in the facial care industry are Beiersdorf Australia Ltd., Shiseido Australia Pty., Ltd., and Estee Lauder Pty. Limited, L'Oréal Australia Pty Ltd., Procter & Gamble Australia Pty. Ltd., Revlon Australia Pty Ltd., Unilever Australia Group Pty Ltd., Groupe Clarins (Trimex Pty Ltd.), Kao Australia Pty. Limited, and Solskin Beauty Labs Pty Ltd. among others.

Based on category, the facial care market is divided into mass and premium.

Based on the gender, the facial care market is bifurcated into male and female.

The market is broken down into New South Wales, Victoria, Queensland, the Australian Capital Territory, Western Australia, and others.

Report Summary

Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.

Key Highlights of the Report

Please note that the figures mentioned in the description serve as estimates and may vary from the actual figures presented in the final report.

Report Features Details
Base Year 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Product Type
  • Category
  • Gender
  • Distribution Channel
  • Region
Breakup by Product Type
  • Facial Cleansers
  • Skin-whitening and Anti-Aging
  • Facial Moisturizers
  • Sun Protection Products
  • Face Masks
  • Others
Breakup by Category
  • Mass
  • Premium
Breakup by Gender
  • Male
  • Female
Breakup by Distribution Channel
  • Supermarkets and Hypermarkets
  • Pharmacies and Drug Stores
  • Speciality Stores
  • Online
  • Others
Breakup by Region
  • New South Wales
  • Victoria
  • Queensland
  • Australia Capital Territory
  • Western Australia
  • Others
Market Dynamics
  • SWOT
  • Porter's Five Forces
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • Beiersdorf Australia Ltd.
  • Shiseido Australia Pty., Ltd.,
  • Estee Lauder Pty. Limited
  • L'Oréal Australia Pty Ltd.
  • Procter & Gamble Australia Pty. Ltd.
  • Revlon Australia Pty Ltd.
  • Unilever Australia Group Pty Ltd.
  • Groupe Clarins (Trimex Pty Ltd.)
  • Kao Australia Pty. Limited
  • Solskin Beauty Labs Pty Ltd.
  • Others.

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