Australia Energy Drink Market Size, Share and Growth Analysis Report: Forecast Trends and Outlook (2024-2032)

Based on type, the Australia energy drinks market growth is driven by drinks.

Energy drinks contain caffeine, B vitamins, and other stimulants which help individuals in quick energy boosts and increase alertness. It reduces fatigue and improves cognitive function. These are consumed majorly by athletes and fitness enthusiasts to improve their stamina, reduce perceived exertion, and optimise athletic performance. These are convenient and portable making them suitable for on-the-go consumption as they are often packaged in cans and bottles.

According to the Exercise, Recreation and Sport Survey (ERASS), approximately 74% of the population participated in non-sport related activities such as walking, cycling, fitness/gym-based and running activities. The increasing change in consumer behaviours and preferences has been driving the Australia energy drink market growth. Over the period, individual's focus is growing towards physical activities which leads to the increasing consumption of energy drinks to improve their energy and metabolism. 

Companies like Celsius Holdings have launched their energy drink to support individuals' energy and metabolism, under a distribution partnership with Suntory Oceania as its exclusive manufacturer and distributor. According to the Australian Bureau of Statistics (ABS), in 2020-21. the apparent consumption of electrolyte drinks has increased to 7.7 millilitres per day per capita from the previous year.

Australia Energy Drink Market Share

Supermarkets and hypermarkets are the prominent distribution channels in the energy drink market. These large retail outlets offer a wide variety of energy drink brands and flavours, making it convenient for consumers to purchase their preferred products. Their extensive reach and high foot traffic ensure that energy drinks are easily accessible to a broad audience, driving significant sales volumes in this segment.

Leading Companies in the Australia Energy Drink Market

The growth of the energy drink market is fuelled by the increasing need for a healthy lifestyle, growing sport and non-sport related activities, and diversification of flavour and varieties.

• Red Bull GmbH
• PepsiCo, Inc.
• Monster Beverage Corporation
• The Coca-Cola Company
• Amway Corporation
• Red Eye Energy Drink