Base Year
Historical Year
Forecast Year
Value in Million Litres
2024-2032
Australia Energy Drink Market Outlook
*this image is indicative*
Based on type, the Australia energy drink market growth is driven by drinks.
Energy drinks contain caffeine, B vitamins, and other stimulants which help individuals in quick energy boosts and increase alertness, supporting the Australia energy drink market. They reduce fatigue and improve cognitive function. These are consumed majorly by athletes and fitness enthusiasts to improve their stamina, reduce perceived exertion, and optimise athletic performance. These are convenient and portable making them suitable for on-the-go use, to cater to the rising demand growth.
According to the Exercise, Recreation and Sport Survey (ERASS), approximately 74% of the population participated in non-sport related activities such as walking, cycling, fitness/gym-based and running activities. The increasing change in consumer behaviours and preferences has been driving the Australia energy drink market growth. Over the period, individual's focus is growing towards physical activities which leads to the increasing consumption of energy drinks to improve their energy and metabolism.
Companies like Celsius Holdings have launched their energy drink to support individuals' energy and metabolism, under a distribution partnership with Suntory Oceania as its exclusive manufacturer and distributor. According to the Australian Bureau of Statistics (ABS), in 2020-21. the apparent consumption of electrolyte drinks has increased to 7.7 millilitres per day per capita from the previous year.
Australia Energy Drink Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:
Market Breakup by Type
Market Breakup by Packaging Type
Market Breakup by Distribution Channel
Market Breakup by Region
Supermarkets and hypermarkets are the prominent distribution channels in the energy drink market. These large retail outlets offer a wide variety of energy drink brands and flavours, making it convenient for consumers to purchase their preferred products. Their extensive reach and high foot traffic ensure that energy drinks are easily accessible to a broad audience, driving significant sales volumes in this segment.
The growth of the energy drink market is fuelled by the increasing need for a healthy lifestyle, growing sport and non-sport related activities, and diversification of flavour and varieties.
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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The market Australia energy drink was valued at 124.56 Million Litres in 2023.
The market is projected to grow at a CAGR of 5.59% between 2024 and 2032.
The market is expected to reach 203.23 Million Litres in 2032.
Based on the type, the energy drink market is bifurcated into drinks, shots, and mixers.
Key players in the industry are Red Bull GmbH, PepsiCo, Inc., Monster Beverage Corporation, The Coca-Cola Company, Amway Corporation, and Red Eye Energy Drink among others.
Based on packaging type, the energy drink market is divided into bottles and cans.
The different distribution channels in the energy drink market include supermarkets and hypermarkets, convenience stores, online stores, and others.
The market is broken down into New South Wales, Victoria, Queensland, Australian Capital Territory, Western Australia, and others.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| Report Features | Details |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Type |
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| Breakup by Packaging Type |
|
| Breakup by Distribution Channel |
|
| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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