Base Year
Historical Year
Forecast Year
Value in AUD Million
2024-2032
Australia Electric Toothbrush Market Outlook
*this image is indicative*
Rechargeable electric toothbrushes have been driving the Australia electric toothbrush market growth as they are cost-effective in the long run.
Rechargeable toothbrushes may have a higher initial cost but provide various benefits in the long run. They are convenient as they offer uninterrupted use once fully charged and come with magnetic charging stands and travel cases. They often have advanced features such as timers, brushing modes, Bluetooth connectivity and many more for tracking brushing habits. Electric toothbrushes are perceived as environmentally friendly as they reduce battery waste than battery-operated toothbrushes.Rechargeable Electric Toothbrush from Oral-B iO series 9 has a smart pressure sensor which helps to protect your gums and enamel from brushing too hard and a 2-minute quadrant timer that pulsates every 30 seconds, ensuring a complete clean.
Increasing awareness of oral health and hygiene is driving consumers to invest in advanced dental care products, such as electric toothbrushes. Improved understanding of the benefits of proper oral care has led to greater adoption of these devices. The increasing need for convenience among individuals is fuelling the Australia electric toothbrush market growth, as electric toothbrushes offer ease of use and advanced features like timers, pressure sensors, and automated brushing motions. These attributes led consumers to look for more efficient and effortless oral care solutions.
Australia Electric Toothbrush Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:
Market Breakup by Product Type
Market Breakup by Bristle
Market Breakup by Head Movement
Market Breakup by End Use
Market Breakup by Distribution Channel
Market Breakup by Region
Soft bristles are preferred due to their gentle nature, which reduces the risk of damaging enamel and gums while effectively cleaning teeth. Soft bristles are recommended by dental professionals for their ability to provide thorough cleaning without causing irritation or abrasion to the sensitive tissues of the mouth.
The growth of the electric toothbrush market is fuelled by the increasing use of rechargeable electric toothbrushes, rising household expenditure and disposable income, and changing lifestyles.
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
Get in touch with us today for customized, data-driven solutions tailored to your unique requirements!
The Australia electric toothbrush market was valued at AUD 90.05 Million in 2023.
The market is projected to grow at a CAGR of 5.72% between 2024 and 2032.
The revenue generated from the market is expected to reach AUD 148.56 Million in 2032.
Based on the product type, the electric toothbrush market is bifurcated into battery operated, and rechargeable.
Key players in the industry are Colgate-Palmolive Company, Procter & Gamble Company, Koninklijke Philips N.V., Panasonic Holdings Corporation, and Pigeon Corporation among others.
Based on head movement, the electric toothbrush market is divided into rotation/oscillations, and sonic/side-by-side.
The different distribution channels in the electric toothbrush market include online and offline.
The market is broken down into New South Wales, Victoria, Queensland, Australian Capital Territory, Western Australia, and others.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| Report Features | Details |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Product Type |
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| Breakup by Bristle |
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| Breakup by Head Movement |
|
| Breakup by End Use |
|
| Breakup by Distribution Channel |
|
| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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