Australia Egg Protein Market Size, Share Analysis and Forecast Report (2025-2034)

Australia Egg Protein Market Trends

The growth of the Australia egg protein market is driven by the fact that egg protein is a complete protein, containing all nine essential amino acids, making it highly nutritious. It can be incorporated into various products like shakes, baked goods, and bars, offering versatility. Rich in vitamins and minerals such as A, B12, and calcium, it supports overall health. As interest in fitness and healthy living rises, egg protein is becoming more popular among athletes and health-conscious individuals. According to Australian Eggs, per capita egg consumption rose to 263 eggs in the 2022-23 financial year, up from 262 in the previous year. With each egg weighing an average of 58 grams, this equals around 15 kilograms of eggs per person annually, with health-driven innovations like high-omega-3 eggs sparking increased consumer interest.

The demand for the Australia egg protein market is driven by the country’s strong egg production industry, which reduces dependence on imports and ensures the availability of fresh, local egg protein products. The market also contributes to local economies by generating employment in farming, processing, and distribution. Eggs are a more affordable alternative to other animal-based proteins, making them accessible to a broader consumer base. Convenient products like egg protein powders make it easy to incorporate into daily diets, catering to individuals with busy lifestyles.

Australia Egg Protein Market Growth

The Australia egg protein market growth is driven by several factors, Egg protein aids in promoting satiety, helping with appetite control, and supporting weight management by keeping individuals full for longer. It is also an ideal protein source for those with lactose or gluten intolerances, as it is naturally free from both. The high bioavailability of egg protein supports muscle recovery after exercise, making it perfect for athletes. Additionally, egg protein’s adaptability to Halal and Kosher certifications expands its appeal to diverse communities. Minimal processing preserves its nutritional value, maintaining its integrity as a natural food source. According to Australian Eggs, free-range egg production has increased significantly over the past 15 years and now represents 57.4% of all grocery retail sales. However, there remains strong demand for cage and barn-laid eggs as an affordable source of high-quality protein.

Egg protein contains essential nutrients that support the immune system, positively impacting the Australia egg protein market dynamics and trends. Powdered egg protein’s long shelf life reduces food waste and improves supply chain efficiency. Studies also show that regular egg consumption can benefit cardiovascular health by providing healthy fats and essential nutrients. Ongoing research into egg protein derivatives has led to the development of innovative functional ingredients for use in new food and beverage applications.

Australia Egg Protein Market Insights

• As reported by the Department of Health and Aged Care, approximately 13 million adults and 3 million children in Australia participate in sports each year, promoting active lifestyles and enhancing public health. This widespread involvement helps boost physical fitness, mental well-being, and community connection, leading to a healthier population.
• According to Australian Eggs, Australian egg farmers produced 6.98 billion eggs (581.8 million dozen) in the 2023-24 financial year to satisfy domestic demand. This substantial production supports public health and nutrition, as eggs provide essential protein and nutrients, benefiting consumers across the country.
• Industry reports indicate that the Australian egg farming sector comprises over 800 businesses, providing employment for more than 3,800 individuals. This industry is crucial to the Australian economy, sustaining local communities and ensuring a steady supply of high-quality eggs, contributing to both employment and food security.
• The egg protein market in Western Australia is expected to grow at a rate of 16.20% from 2024 to 2032.

Industry News

October 2024

Australian Eggs has launched a virtual reality tool aimed at standardising and improving biosecurity practices on farms. This free training resource is available to all egg producers, who will receive a certificate upon completion. This initiative addresses critical industry challenges while highlighting a focus on innovation, safety, and operational excellence.

March 2024

Australian Eggs has unveiled the next phase of its "Bring the Bright" campaign, titled Connecting Plots. Initially launched last September, this campaign celebrates the vibrant role eggs play in Australian meals. Developed in collaboration with Infinity Squared, UM, and Liquid Ideas, it will be promoted across multiple digital platforms in the coming months.

Australia Egg Protein Market Drivers

Growing Demand for Fitness and Sports Nutrition

Australia's thriving fitness culture has had a significant impact on Australia egg protein market revenue, driving increased revenue as more consumers seek protein supplements for muscle building, weight management, and post-workout recovery. Due to its bioavailability, digestibility, and rich amino acid profile, egg protein is a preferred choice among athletes and bodybuilders. As demand rises, a variety of products, such as egg protein powder and protein-enriched foods, are being introduced to cater to the specific nutritional needs of fitness enthusiasts. This trend has also led to collaborations between egg protein manufacturers and fitness brands to enhance product visibility and expand market presence. According to the Department of Health and Aged Care, around 90% of Australian adults engage in sports annually, further fueling the demand for high-quality, nutrient-packed protein sources like egg protein.

Focus on Clean Label Products

Opportunities in the Australia egg protein market have been strengthened as consumers increasingly demand clean, transparent labelling in the food and beverage industry. In response, the egg protein market is offering cleaner formulations, free from artificial additives, preservatives, and unnecessary chemicals. Clean-label egg protein products attract health-conscious consumers who prioritise natural ingredients. As the demand for simplicity and authenticity in food grows, manufacturers are focusing on minimal processing techniques and providing clear, honest labels to foster trust and meet consumer expectations for transparency in sourcing and production. Australia has a national information standard for free-range egg labelling, which provides consumers with assurance regarding the accuracy of free-range claims. This standard also helps producers understand their obligations, ensuring they meet requirements and prevent any misleading of consumers.

Opportunities in the Australia Egg Protein Market

Sustainability is a key trend in the Australia egg protein market. As consumer awareness of environmental issues increases, there is a growing demand for sustainably sourced egg protein. Brands are adopting eco-friendly practices, such as using cage-free, free-range, and organic eggs. Moreover, initiatives to lower carbon footprints in egg farming and production are gaining momentum. With consumers prioritising sustainable and ethically sourced products, egg protein producers are concentrating on enhancing animal welfare and environmental management to appeal to eco-conscious shoppers. Federal legislation was enacted to define free-range egg farming, specifying that eggs labelled as 'free-range' must be sourced from hens that have access to outdoor roaming and foraging for a minimum of eight hours per day. The law also establishes a maximum stocking density of 10,000 hens per hectare, or one hen per square metre, for free-range farms.

Market Restraints

The Australia egg protein market faces several challenges, limiting its growth. Price fluctuations in raw eggs, influenced by feed costs and disease outbreaks, can increase production costs. Health concerns regarding cholesterol content discourage some consumers, especially those with heart disease risk. The rise of plant-based diets presents competition, as plant-based proteins are seen as more sustainable.

Limited consumer awareness of egg protein's nutritional advantages and ethical concerns about animal farming further hinder market expansion. Additionally, strict regulatory standards, dependency on the poultry industry, and supply chain challenges complicate growth. Shifting preferences for dairy-free and whole food sources also affect the demand for processed egg protein products.

Australia Egg Protein Market Share

Market Analysis by Type

According to the Australia egg protein market analysis, egg white protein, a low-fat, low-calorie source of high-quality protein rich in essential amino acids, leads the market. This segment is projected to grow at a CAGR of 5.40% from 2024 to 2032. It aids muscle growth, repair, and weight management, making it particularly popular among fitness enthusiasts seeking a lean, efficient protein source.

The growth of the Australia egg protein market is driven by whole egg protein, which contains both egg white and yolk, offering a comprehensive profile of essential amino acids, healthy fats, vitamins, and minerals. This protein aids in muscle recovery, enhances metabolism, and promotes overall health. Whole egg protein is highly valued in the Australian market for its nutrient-rich, balanced contribution to fitness and well-being. In June 2022, Australia's CSIRO (Commonwealth Scientific and Industrial Research Organisation) introduced a technology capable of identifying eggs with male embryos at the point of lay, facilitating sex sorting prior to incubation and hatching. 

Market Analysis by Form

The demand of the Australia egg protein market is driven by solid egg protein products, such as whole eggs or egg powder, which are versatile and packed with nutrients, offering a complete protein source. These products promote muscle growth, repair, and overall health, with their long shelf life and ease of storage making them a cost-effective option for consumers. According to Australian Eggs, one serving of eggs provides 12.7 grams of protein, which accounts for 20% of the recommended daily intake (RDI) for men, 27% of the RDI for women, and one-third of the RDI for children. 

Opportunities in the Australia egg protein market are impacted by liquid egg protein, commonly used in shakes and beverages. It is easily digestible and rapidly absorbed by the body, making it perfect for athletes and those in need of quick post-workout recovery. Liquid egg protein offers a convenient, ready-to-consume, high-quality protein source that supports muscle recovery and general well-being. Kinross Farm offers a variety of premium liquid egg products to the foodservice and manufacturing sectors across Australia. They utilise advanced triple-tube pasteurisation and homogenisation methods to provide a selection of convenient and tailored liquid egg products (LEP) to meet the needs of their customers. 

Market Analysis by Application

According to the Australian egg protein market report, egg protein is widely used in personal care and cosmetics in Australia due to its moisturising and nourishing properties. This sector is expected to grow at a CAGR of 6.30% from 2024 to 2032. Egg protein improves skin elasticity, strengthens hair, and enhances skin health. Its natural composition makes it an ideal ingredient in beauty products. In June 2022, Japan’s IntegriCulture expanded its Cellament technology, introducing cell-based egg-derived ingredients into skincare. The company successfully cultivated chicken and duck meat without animal-based media, reducing costs, and launched the L’Oeuf skincare line using Cellament in collaboration with Essencebase. 

Egg protein is in high demand for the Australia egg protein market due to its rich nutritional content, including essential amino acids and vitamins. It boosts protein levels in products such as shakes, baked goods, and nutritional bars, aiding muscle growth, recovery, and overall health. In May 2022, Sunny Queen Farms launched two new liquid egg products, Scrambled Egg Mix and 100% Egg Whites, in Australian supermarkets. These products, designed to meet the increasing demand for convenience and nutrition, are available in resealable, recyclable pouches that support consumers' health and dietary needs.

Australia Egg Protein Market Regional Insights

New South Wales Egg Protein Market Regional Insights

New South Wales benefits from the growing demand for high-protein diets, driven by modern farming techniques and innovative technologies, which meet consumer needs in both the food and healthcare sectors. According to the NSW Government, the egg industry's gross production value reached USD 354 million in 2022-23, a 13% increase year-on-year.

Queensland Egg Protein Market Trends

Queensland sees rising interest in egg protein, particularly among health-conscious consumers. Sustainable farming practices and government incentives support production, providing affordable, natural protein sources. Egg production volumes are forecast to grow slightly in 2020-21, with national production estimated at 520 million dozen, as per Australian Eggs Limited.

Western Australia Egg Protein Market Dynamics

Western Australia focuses on free-range and organic egg production to meet premium market demand. This sector is expected to grow at a CAGR of 6.10% from 2024 to 2032. Strong exports and local demand contribute to continued growth, with the Commercial Egg Producers Association of Western Australia (Inc) (CEPA) representing most of the region's egg producers.

Competitive Landscape

The Australia egg protein market key players focus on providing high-quality, scientifically formulated products aimed at improving health, fitness, and overall well-being. They specialise in a broad range of products, including protein powders, vitamins, and pre-workout supplements, ensuring that each product is crafted using premium ingredients with a commitment to purity and effectiveness. These companies adhere to stringent manufacturing standards, ensuring that their products comply with both local and international regulations.

Key Industry Players

VPA Australia: VPA Australia is a leading supplier of high-quality supplements, including protein powders, vitamins, and sports nutrition products. Founded in 2008, the company is committed to providing products that support health, fitness, and wellness. Headquartered in Melbourne, Australia, VPA is known for its innovative and premium offerings.

Pace Farm Pty Ltd.: It is one of Australia's largest egg production companies, supplying high-quality eggs across the nation. Established in 1960, the company is committed to sustainable farming practices and animal welfare. Headquartered in Sydney, Pace Farm has grown to be a trusted brand in the Australian egg industry.

Professional Whey Pty Ltd.: Professional Whey specialises in providing premium quality whey protein and other fitness supplements. Founded in 2010, the company is dedicated to delivering top-tier products for athletes and fitness enthusiasts. With its headquarters in Melbourne, Professional Whey has built a strong reputation in the Australian market.

Bulk Powders Pty Ltd.: Bulk Powders is a leading Australian supplier of sports nutrition products, offering a wide range of supplements including protein powders and pre-workouts. Established in 2005, the company focuses on high-quality, affordable products. Headquartered in Melbourne, Bulk Powders is well-known for its commitment to quality and value.

Other key players in the Australia egg protein market report are Egg Domain, Integrity Food Co., BlackBelt Protein, Pure Product Australia Pty Ltd, and Happygutofficial, among others.

Recent Developments

June 2022

Australia launched EggTrace, a tool that enables consumers to trace eggs from purchase back to the farm and lay date. This browser-based system enhances food safety by increasing transparency within the egg supply chain and allows farmers to quickly identify and address quality or health issues before they escalate.

November 2020

Australian Eggs unveiled a Solar Calculator to assist small and medium egg farms in determining the optimal system size, potential savings, and CO2 reductions. This straightforward tool helped egg farmers assess cost-saving opportunities and sustainability benefits from installing solar systems near their laying sheds, ensuring a cooler environment for their hens.