Australia Dietary Supplements Market Size, Share Analysis and Forecast Report (2024-2032)

Vitamins and minerals are driving the Australia dietary supplements market growth.

The Australia dietary supplements market is expanding as lifestyle changes such as hectic schedules, stress, and varying levels of physical activity boost the demand for vitamins and minerals. Vitamins and minerals help in enhancing immune function, and bone health and increase metabolism and energy levels. To prevent them from chronic diseases and deficiency individuals proactively seek dietary supplements to optimise their overall health and well-being.

According to the British Dietetic Association, nearly one in four Australians is vitamin D deficient and their intakes are commonly below recommendations. This indicates the existence of a strong potential for the companies to tap into in order to improve their position in the Australia dietary supplements market.

The growing concerns for health consciousness among individuals have been driving the Australia dietary supplements market. These supplements are being used to treat diet and weight management, energy support, heart health, immune health and many more. These are designed in a way to give you nutrients that might be missing from your diet and are taken as tablets, capsules, powders, and liquid drinks.

According to the Australian Bureau of Statistics (ABS), in February 2024, South Australia contributed approximately 10.6% to household spending in the health category, while Queensland accounted for 6.5% during the same period.

Australia Dietary Supplements Market Share

Consumers prioritise maintaining overall well-being, which encompasses a wide range of health benefits such as boosting energy levels, improving digestion, and supporting immune function. Supplements targeting general health are designed to fill nutritional gaps, promote better physical and mental performance, and enhance quality of life. These supplements often include vitamins, minerals, and other essential nutrients that help individuals maintain a balanced diet and prevent common deficiencies.

Leading Companies in the Australia Dietary Supplements Market

The growth of the dietary supplements market is fueled by increasing health concerns, and increasing intake of vitamins and minerals in their diet.

• Glanbia Plc
• NOW Health Group, Inc.
• CK Life Sciences International., (Holdings) Inc.
• Abbott Laboratories
• Bayer AG
• Amway Corp.
• Others