Base Year
Historical Year
Forecast Year
Value in AUD Million
2024-2032
Australia Deodorants Market Outlook
*this image is indicative*
Supermarkets and hypermarkets led the distribution channel of the Australian deodorant market by providing convenient shopping experiences.
Supermarkets and hypermarkets in Australia leverage their widespread distribution networks to ensure the widespread availability of deodorant products, catering to a large consumer base. They employ effective promotional tactics like discounts, special offers, and prominent product displays to enhance visibility and encourage consumer engagement and purchases. Online platforms often provide subscription services for deodorants, ensuring convenience with scheduled deliveries and cost-effective options for consumers who prefer automatic replenishment. Additionally, consumers can access product reviews, compare features, and make informed purchase decisions based on others' experiences, which builds trust and confidence in their selected deodorant products.
In 2022, Unilever launched a new ozone-friendly aerosol deodorant “Schmidt” and started its first-ever campaign in Australia.
The development of the Australia deodorant market is driven by several factors. There is rising use of natural ingredients like botanical extracts in deodorant manufacturing to protect the skin from harmful chemicals such as aluminium and parabens. Additionally, manufacturers are adopting recyclable packaging to promote sustainability. The use of functional ingredients to control odour and detoxify the body is also increasing. Furthermore, deodorants are being formulated with antibacterial agents to protect against skin bacterial infections.
Australia Deodorant Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:
Market Breakup by Type
Market Breakup by Gender
Market Breakup by Distribution Channel
Market Breakup by Region
Spray deodorants hold a major share in the Australia deodorant market due to several reasons including convenience and ease of application, effective coverage, variety of scents, quick drying, and market availability.
The growth of the deodorant market is fueled by the rise in natural and organic ingredients, sustainability initiatives, functional ingredients, customization and personalization, innovation in application formats, and online retail expansion.
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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The market was valued at AUD 499.85 Million in 2023.
The market is projected to grow at a CAGR of 3.03% between 2024 and 2032.
The revenue generated from the deodorant market is expected to reach AUD 653.90 Million in 2032.
Based on the type, the deodorant market is bifurcated into gel, cream, spray, roll-on, stick, wipes, and others.
Key players in the deodorant industry are Beiersdorf Australia Ltd., Procter & Gamble Australia Pty Ltd., Unilever Australia Limited, My Skincare Manufacturer Pty Ltd., L’oreal Australia Pty Ltd., L'occitane Australia Pty Ltd., Frank + Bare, and Pure Deo Co., among others.
Based on gender, the deodorant market is divided into female, male and unisex.
The deodorant market is divided into supermarkets and hypermarkets, convenience stores, speciality stores, online and others, based on the distribution channel.
The market is broken down into New South Wales, Victoria, Queensland, the Australian Capital Territory, Western Australia, and others.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| Report Features | Details |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Type |
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| Breakup by Gender |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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