Australia Condom Market Size, Share Analysis and Forecast Report (2024-2032)

Australia Condom Market Trends

The Australia condom market plays a vital role in public health by preventing STIs and unwanted pregnancies. Widespread condom use encourages safe sexual practices and reduces risks. Condoms are readily available through pharmacies, supermarkets, online platforms, and vending machines. The market offers a wide range of products and contributes significantly to sexual health education. In May 2022, Moments Condoms launched in over 600 Coles supermarkets across Australia. As one of the first brands aimed specifically at women, it introduced a new Ultra-Thin range with enhanced lubrication, available in three sizes: ordinary, big, and extra-large, to meet diverse needs.

The growth of the Australia condom market is further driven by their affordability as a method of contraception and STI prevention, benefiting a broad demographic. Government initiatives often support condom use within national sexual health strategies. Eco-friendly materials, including latex and plant-based alternatives, promote sustainability. Innovations in materials also cater to those with latex allergies, offering increased consumer choice. Jonny introduced Australia’s first 100% natural latex condom, offering a safe, toxin-free alternative to conventional products. Made from sustainably sourced organic latex, it is free from chemicals and artificial additives, providing a gentle, eco-friendly option for those with sensitive skin while supporting both sexual health and environmental sustainability.

Australia Condom Market Growth

The Australia condom market revenue is driven by the widespread acceptance of condoms in Australian culture, leading to high usage rates. Discreet purchasing options, particularly online, ensure privacy for individuals. The market supports sexual health professionals in promoting safer sex and healthy relationships, with many brands engaging in social responsibility initiatives such as donating condoms and supporting sexual health education. The National Sexual Health Strategy 2021-2030, developed by the Australian Government’s Department of Health and Aged Care, aims to enhance sexual health outcomes by promoting education, reducing STI rates, and supporting vulnerable groups, encouraging comprehensive sexual health education in schools and communities.

The tourism industry also plays a key role in the Australia condom market, catering to international visitors who prioritise safe sexual practices. The market benefits from global trends and its ability to export products. Promoting condom use helps reduce public health costs, while the LGBTQ+ community receives vital support through inclusive sexual health initiatives. According to Tourism Research Australia, the tourism sector contributed $60 billion to Australia’s economy in 2022.

Australia Condom Market Insights

• According to industry reports from 2021, 47% of women reported using condoms, and approximately 30% of couples in Australia use them for both contraception and STI prevention.
• The National Debrief Survey found that, although most young people are aware of the rise in STIs, only 58% have ever been tested for STIs or HIV.
• The condom market share in the Australian Capital Territory is expected to grow significantly, with a projected CAGR of 2.1% from 2024 to 2032.
• The Australian Capital Territory is forecasted to experience a CAGR of 13.2% from 2024 to 2032.

Industry News

January 2024

The Australian government launched a new campaign, Beforeplay, aimed at improving sexual health among young people. The initiative focused on encouraging individuals aged 20 to 34 to regularly get tested for STIs and to use barrier methods, such as condoms and dental dams, to prevent the transmission of STIs.

August 2022

Aspen Pharmacare, a leading South African pharmaceutical firm, acquired Bayer's Australian contraception division for AUD 305 million. This includes the Jadelle and Mirena brands, which are key contraceptive products in Australia. The acquisition allows Aspen to expand its presence in the women's health sector and continue offering these trusted products while exploring new contraceptive solutions.

Australia Condom Market Drivers

Growing Focus on Eco-Friendly and Sustainable Products

The growing demand for eco-friendly and sustainable condoms is driving steady growth of Australia condom market. Consumers are seeking products made from organic, biodegradable, and plant-based materials, prompting brands to offer natural latex condoms free from harmful chemicals and artificial additives. This shift is driven by heightened environmental awareness and a growing preference for non-toxic, eco-conscious products. The rise of sustainable options not only supports global environmental movements but also resonates with eco-conscious consumers who value both health and sustainability. HERO Condoms - Natural are 100% electronically tested, vegan-friendly, and feature a smooth texture with a refreshing mint scent. Manufactured in a world-class facility, they meet the International Standard ISO 4074:2002.

Online Sales and Discreet Purchasing

The growth of online shopping has significantly influenced the Australia condom market dynamics and trends, with many consumers favouring discreet purchasing options. E-commerce platforms provide convenience, privacy, and delivery services, allowing people to buy condoms without visiting physical stores. This shift has expanded the reach of condom brands, making their products more accessible, especially in remote areas, and catering to those who may feel uncomfortable shopping in person, such as younger or privacy-conscious individuals. According to the Australian Bureau of Statistics (ABS), the e-commerce retail sector accounted for 41.5% of the increase in the value added by digital activities in Australia during the 2020-21 period.

Opportunities in the Australia Condom Market

Government Support and Public Health Initiatives

Government-led initiatives and sexual health campaigns have played a key role in driving demand of Australia condom market. Public health programmes, like Family Planning NSW’s Freedom Condom Project, provide free condoms and information on safe sex, helping to encourage greater condom use among the population. Furthermore, government policies that support affordable contraception and STI prevention help drive market demand. By raising awareness and improving accessibility, these programmes aim to reduce public health risks and contribute to the continued success of the condom market in Australia. The "Get it on" campaign promotes safe sex and condom use to prevent HIV and STIs, while HIV prevention efforts led by the government and organisations like AFAO work to reduce the stigma around condom use, particularly among high-risk groups, thereby improving sexual health outcomes.

Market Restraints

The Australia condom market is experiencing growth, although several factors still hinder its full expansion. Cultural stigma, particularly in conservative communities, can limit condom use. Price sensitivity, especially for eco-friendly products, may deter some consumers. Additionally, competition from alternative contraceptives like pills and IUDs impacts condom sales. A lack of awareness in older or less-educated demographics further limits market reach.

Online shopping barriers, such as privacy concerns, and environmental issues with non-biodegradable materials also pose challenges. Strict regulatory standards raise production costs, limiting entry for smaller brands. Lastly, the traditional focus on heterosexual male consumers in marketing can alienate diverse groups, such as LGBTQ+ individuals. Overcoming these issues through targeted campaigns and broader product offerings could boost Australia condom market growth.

Australia Condom Industry Segmentation

“Australia Condom Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:

Market Breakup by Type

• Latex
• Non-Latex

Market Breakup by Gender

• Male
• Female

Market Breakup by Distribution Channel

• Supermarkets and Hypermarkets
• Convenience Stores
• Pharmacies and Drug Stores
• Online
• Others

Market Breakup by Region

• New South Wales
• Victoria
• Queensland
• Australian Capital Territory
• Western Australia
• Others

Australia Condom Market Share

By Type Insights

According to the Australia condom market analysis, non-latex condoms, typically made from materials such as polyurethane or polyisoprene, are leading the market. These products cater to individuals with latex allergies or sensitivities and are expected to grow at a CAGR of 12.3% from 2024 to 2032. Non-latex condoms provide similar protection against STIs and pregnancies, with the added benefit of being hypoallergenic. Their popularity is rising as consumers seek alternatives to traditional latex products. Durex has launched Real Feel, a polyisoprene non-latex condom that offers a softer, skin-on-skin sensation to enhance sexual experiences while ensuring protection.

The growth of the Australia condom market is also driven by latex condoms, which remain the most popular choice due to their affordability, durability, and high effectiveness in preventing STIs and pregnancies. Latex, a natural material, offers flexibility, comfort, and a reliable fit, making it widely available and cost-effective. In March 2024, Moments launched a new condom range designed to empower women to explore their sexual health. The extra-thin, vegan-friendly, and gynaecologically tested condoms are made from high-quality natural rubber latex, extra-lubricated, and designed for comfort with a straight fit.

By Gender Analysis

According to the Australia condom market report, male condoms remain the most used form of contraception in Australia. They are widely available, and affordable, and offer effective protection against sexually transmitted infections (STIs) and unintended pregnancies. With various options such as ribbed and ultra-thin, male condoms are easy to use. The Australian Institute of Health and Welfare (AIHW) 2020 reports that approximately 41% of men aged 18-29 rely on condoms as their primary contraceptive method.

The demand for female condoms in the Australia condom market is rising, as they offer women more control over contraception and the prevention of STIs. This segment is projected to grow at a CAGR of 12.1% from 2024 to 2032. Female condoms, made from materials like nitrile or latex, are worn internally and offer effective protection against STIs and pregnancy, empowering women to take charge of their sexual health. The Australian Institute of Health and Welfare (AIHW) in 2020 notes that about 1% of women aged 16-49 use female condoms.

By Distribution Channel Insights

The growth of the Australia condom market is supported by pharmacies and drug stores, which serve as a key retail channel, offering convenience and easy access. These stores provide a broad selection of condom brands, including premium and eco-friendly options, with the added benefit of discreet in-store purchases and professional advice from pharmacists. According to the Australian Bureau of Statistics (ABS), over 40% of retail sales in the health and personal care sector were made through physical pharmacies in 2022, demonstrating the continued dominance of in-store shopping for health products, including condoms.

The Australia condom market is also being boosted by the growth of online shopping, which offers greater convenience and discretion for buyers. Consumers can explore a wider range of products and brands, benefiting from home delivery. Online sales cater to privacy-conscious individuals and those in remote areas, expanding market reach. The ABS reports that online retail accounted for 16.8% of total retail sales in Australia in 2022, with significant growth in the health and personal care sectors, including condom sales. The continued rise of online shopping is transforming consumer purchasing habits in Australia.

Australia Condom Market Regional Insights

New South Wales Condom Market Overview

According to the Australia condom industry analysis, New South Wales boasts a large and diverse population, alongside a strong awareness of sexual health. Condoms are commonly used across various demographics, offering reliable protection against sexually transmitted infections (STIs) and unintended pregnancies. The widespread availability of condoms contributes to the growth of the market. According to the Australian Bureau of Statistics (ABS), the population of NSW was estimated at 8.2 million in 2021.

Queensland Condom Market Trends

The condom market in Queensland is driven by a growing awareness of sexual health, particularly among younger demographics. The state is projected to experience a CAGR of 11.1% from 2024 to 2032. Condoms are recognised as a key method for preventing STIs and providing contraception, promoting sexual safety. According to the ABS 2021 Census, Queensland’s population was approximately 5.2 million in 2021.

Western Australia Condom Market Dynamics

Western Australia is expected to experience a CAGR of 12.6% from 2024 to 2032. The state benefits from consistent condom usage, supported by a focus on sexual health education. Condoms remain a popular choice for contraception, offering protection against STIs and pregnancy, and are widely accessible. The population of Western Australia in 2021 was around 2.7 million, according to the ABS.

Competitive Landscape

The Australia condom market key players are committed to advancing sexual health and wellness through innovative product solutions. These companies focus on developing high-quality, scientifically-backed products that enhance personal well-being and promote safety. Their product ranges include condoms, lubricants, and intimate care items, all prioritising both effectiveness and comfort. They are dedicated to raising sexual health awareness and empowering individuals to make informed choices. With a strong focus on sustainability, these companies aim to meet the evolving needs of modern consumers, ensuring their products are accessible, reliable, and environmentally responsible.

Key Industry Players

BSB Global Holdings Pty. Ltd.: Established in 2001, BSB Global Holdings Pty. Ltd. is an Australian-based company specialising in the manufacture and distribution of healthcare and personal care products. With its headquarters in Sydney, the company is committed to providing innovative solutions for sexual health, hygiene, and wellness across various markets.

Coral Healthcare Pty Ltd.: Founded in 2009, Coral Healthcare Pty Ltd. is a leading Australian company focused on producing high-quality, effective health and wellness products. Headquartered in Melbourne, it offers a wide range of items in personal care, with an emphasis on safety, quality, and customer satisfaction in sexual health and hygiene.

SXWell Australia Pty Ltd.: Established in 2015, is an innovative Australian company dedicated to developing and marketing health and wellness products. With its headquarters in Brisbane, the company is known for its range of sexual health solutions, promoting safety and well-being through trusted and high-quality products.

Reckitt Benckiser (Australia) Pty Limited: A subsidiary of the global consumer goods giant Reckitt, was established in Australia in 1996. With its headquarters in Melbourne, it focuses on health, hygiene, and home products, including widely recognised brands in sexual health, and continues to lead with innovation and sustainability.

Another key player in the Australia condom market report is Hero Condoms, among others.

Recent Developments

May 2022

Moments Condoms, one of Australia's pioneering brands specifically created for women, launched in over 600 Coles supermarkets nationwide. The new Ultra-Thin range features enhanced lubrication for added comfort and is available in three sizes: regular, large, and extra-large. This launch highlights the brand's dedication to offering customised, accessible sexual health solutions for women.

April 2022

Family Planning NSW launched the Freedom Condom project, aimed at distributing free condoms, water-based lubricants, and sexual health information to young people under 30 across the state. This initiative is designed to encourage safer sex practices, reduce the spread of STIs, and enhance access to sexual health resources for the younger population.