Australia Chocolate Market Size, Share Analysis and Forecast Report (2025-2034)

Australia Chocolate Market Trends

The demand of Australia chocolate market is driven by high per capita consumption, making it a beloved treat among consumers. This well-established market ensures stable demand and a loyal customer base. There is a growing interest in premium, artisanal chocolates, along with a shift towards healthier options like dark and low-sugar varieties. The wide range of products, from everyday bars to seasonal specials, supports broad consumer appeal and market growth. In May 2023, Cadbury introduced its new ‘Twirl’ Gold chocolate bar in Australia, featuring a caramelised chocolate coating and a creamy centre, as part of its strategy to offer exciting new flavours.

The Australia chocolate market is further buoyed by the strong loyalty to established brands like Cadbury, Lindt, and Nestlé, contributing to market stability. The country's robust retail and e-commerce networks make it easier for both local and international brands to reach consumers. Innovation is crucial for success, with new flavours and creative packaging capturing consumer attention. The growth of online shopping, combined with increasing demand for ethical and sustainable products, presents further opportunities for market expansion. In March 2023, Nestlé launched the ‘KitKat Chunky Salted Caramel,’ combining the classic KitKat texture with a sweet-salty twist, tapping into consumer desire for adventurous chocolate flavours in Australia.

Australia Chocolate Market Growth

Australia's strong tourism industry significantly contributes to the Australia chocolate market revenue, especially in areas renowned for their premium chocolate products, helping to drive sales. Seasonal periods like Christmas, Easter, and Valentine's Day provide excellent opportunities for limited-edition and gift-focused products. Additionally, Australia's favourable trade agreements with major cocoa suppliers ensure a steady supply of essential raw materials. Rising disposable income, particularly among younger consumers, fuels demand for both everyday and luxury chocolate products, with efficient distribution networks enhancing product availability. In October 2023, Aldi expanded its ‘Choceur’ range of dark chocolates, introducing premium varieties like dark chocolate with sea salt and caramel, reinforcing its commitment to quality, affordable options for Australian consumers.

Indulgence has become a key trend in the Australia chocolate market, particularly among millennials and Gen Z, further driving chocolate consumption. There is also a growing preference for locally produced chocolate, benefiting artisanal and craft chocolate brands. Chocolate is deeply ingrained in Australian culture, often gifted, or enjoyed on special occasions. Additionally, innovative packaging meets the needs of convenience-focused consumers, while Australia’s diverse population offers rich marketing opportunities. In August 2024, Lindt Australia launched the ‘Lindt Hello’ collection, targeting younger audiences with a modern take on its classic Swiss chocolates. The range features playful flavours like cookies and cream, catering to the millennial and Gen Z market.

Australia Chocolate Market Insights

• The NSW Department of Education forecasts that Australia's cocoa production could reach USD 15-20 million by 2030.
• In 2020-21, the Australian Bureau of Statistics reported retail sales of food and non-alcoholic beverages totalling 14.7 million tonnes.
• According to the NT Government, cocoa cultivation is located near Darwin in the Northern Territory, North Queensland, and north-western Western Australia.
• The chocolate market share in Western Australia is expected to see significant growth, with a projected CAGR of 16.1% from 2024 to 2032.
• The Australian Capital Territory and Victoria are predicted to grow at CAGRs of 7.0% and 6.1%, respectively, from 2024 to 2032.

Industry News

July 2024

Cadbury introduced a new limited-edition ‘Darkmilk’ chocolate bar to the Australian market, targeting consumers who enjoy a balance of dark and milk chocolate. The bar blends the smoothness of milk chocolate with the richness of dark chocolate, appealing to the growing demand for premium chocolate products with more complex flavour profiles.

April 2023

Vegan chocolate brand Vego made its official entry into the Australian market. Famous for its large, nutty chocolate blocks, Vego offers a dairy-free alternative that has gained traction in response to the increasing popularity of plant-based options within Australia’s food sector.

Australia Chocolate Market Drivers

Health-Conscious and Wellness-Focused Chocolate

Health-conscious eating is becoming an increasingly prominent trend of Australia chocolate market, with consumers seeking products that support their wellness objectives. Dark chocolate, often regarded as a healthier option due to its high antioxidant content and potential heart-health benefits, is gaining popularity. Additionally, demand for sugar-free, low-sugar, and organic chocolates is rising as more consumers aim to reduce their sugar intake or adhere to specific diets. Plant-based, gluten-free, and dairy-free options are also expanding, in line with Australia’s growing emphasis on healthy lifestyles and dietary choices. In January 2024, Nestlé launched its "Nutritional Balance" chocolate range in Australia, offering a healthier indulgence with added fibre and reduced sugar, catering to health-conscious consumers seeking guilt-free treats.

Sustainability and Ethical Sourcing

Sustainability has become a key concern for Australian consumers, driving the Australia chocolate market towards more ethical sourcing and eco-friendly practices. Major brands such as Cadbury and Lindt are increasingly committing to sourcing cocoa sustainably, often through Fairtrade certification. There is also a rising demand for eco-conscious packaging, such as recyclable, biodegradable, or minimal materials. Younger Australian consumers are placing greater value on brands that prioritise transparency and ethical production, influencing leading chocolate manufacturers to adopt more socially responsible practices throughout their supply chains. In May 2023, Mars Australia introduced an initiative to ensure all its chocolate products are Fairtrade-certified by 2025, reflecting its commitment to sustainability and responding to the growing demand for responsibly sourced chocolate.

Opportunities in the Australia Chocolate Market

Premiumisation and Artisan Chocolates

Premiumisation is influencing the Australia chocolate market dynamics and trends, as consumers are progressively choosing higher-quality products. Artisan chocolates, made with distinctive flavours, premium ingredients, and small-batch production, are gaining popularity. Consumers are willing to pay more for exceptional taste experiences and chocolates crafted by independent, local producers. This shift is fuelled by the growth of affluent, experience-driven consumer groups who value quality and authenticity over mass-produced alternatives. Consequently, both domestic and international premium brands are making strides in the market, offering exclusivity and indulgence, further driving the growth of the premium chocolate sector. In July 2022, Koko Black, a renowned Australian luxury chocolatier, launched a limited-edition artisan chocolate range using rare, high-quality cocoa beans from select regions, catering to the growing demand for exclusive, premium chocolates in Australia.

Market Restraints

The Australia chocolate market faces several challenges, including rising raw material costs, particularly cocoa, driven by global supply chain disruptions and climate change. As health consciousness rises, consumers demand healthier, lower-sugar alternatives, complicating brand strategies and potentially raising production costs. Additionally, pressure to adopt sustainable practices increases costs for brands, while competition intensifies from both global players and smaller, artisanal producers.

Changing consumer preferences, particularly the shift towards plant-based and low-sugar options, and the rise of alternative snacks further complicate market dynamics. Supply chain issues, price sensitivity, regulatory pressures, and seasonal demand fluctuations also add layers of complexity, requiring chocolate brands to adapt continually to maintain profitability in the market.

Australia Chocolate Industry Segmentation

“Australia Chocolate Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:

Market Breakup by Product

• Dark Chocolate
• Milk Chocolate
• White Chocolate
• Others

Market Breakup by Category

• Pure Chocolate
• Compound Chocolate

Market Breakup by Distribution Channel

• Supermarkets and Hypermarkets
• Convenience Stores
• Online
• Others

Market Breakup by Region

• New South Wales
• Victoria
• Queensland
• Australian Capital Territory
• Western Australia
• Others

Australia Chocolate Market Share

By Product Insights

According to the Australia chocolate market analysis, dark chocolate is becoming increasingly popular due to its perceived health benefits, such as high antioxidant content and potential heart-health advantages. The segment is projected to grow at a CAGR of 7.3% from 2024 to 2032. Its rising popularity is driven by health-conscious consumers seeking lower-sugar alternatives. Dark chocolate also appeals to the premium and artisanal market, offering rich flavours and indulgence. In March 2023, Lindt introduced a new line of dark chocolate bars with 70% cocoa content, catering to the demand for healthier, high-quality chocolate options while maintaining the brand’s signature indulgence, reinforcing its position in the premium dark chocolate market.

Milk chocolate remains a core product in the Australia chocolate market, valued for its creamy texture and sweet flavour. It appeals to a broad range of consumers, particularly families and children. As the leading product in the mass-market sector, milk chocolate continues to drive overall sales, with strong brand loyalty. In February 2024, Ferrero Australia expanded its Ferrero Rocher milk chocolate range by introducing new flavours, such as vanilla cream and coffee-infused varieties. This product extension is designed to meet the rising demand for premium milk chocolates with unique twists, attracting both loyal customers and new consumers to the Ferrero brand.

By Category Analysis

According to the Australia chocolate market report, pure chocolate, made from cocoa mass without any additives, is gaining popularity due to its rich flavour and higher cocoa content. Health-conscious consumers appreciate its antioxidant benefits, and it is preferred by those seeking a more authentic, less sugary chocolate experience. Pure chocolate also appeals to the premium market. In November 2022, Daintree Estates, an Australian cacao farm, expanded its direct-to-consumer offerings with a new collection of pure chocolate bars. Sourced from beans grown on their Far North Queensland farm, these premium products cater to the growing demand for authentic, locally sourced chocolate, supporting the farm-to-table movement.

The demand for compound chocolate in the Australia chocolate market is rising as it offers a more affordable alternative to pure chocolate by replacing cocoa butter with vegetable fats. Its affordability, longer shelf life, and ease of mass production make it a popular choice for confectionery products. Compound chocolate also appeals to price-sensitive consumers while offering manufacturing versatility. In February 2024, Darrell Lea, a well-known Australian chocolate brand, introduced a new range of compound chocolate-based treats. This new line includes affordable, high-volume products such as chocolate-covered nuts and fruit, catering to the growing demand for everyday indulgence among price-conscious consumers.

By Distribution Channel Insights

The growth of the Australia chocolate market is being driven by convenience stores, which provide a fast and easy way for consumers to buy chocolate. These stores, open 24/7, are popular for impulse purchases, offering small, affordable chocolate bars and snacks that cater to on-the-go shoppers. In January 2024, 7-Eleven Australia expanded its exclusive range of chocolate snacks with new limited-edition products, including chocolate-covered pretzels and snack packs. This expansion reflects the increasing demand for convenient, high-quality chocolate options available at convenience store locations across Australia.

The demand for the Australia chocolate market is also boosted by online sales, which allow brands to reach a wider audience. The segment is projected to grow at a CAGR of 12.2% from 2024 to 2032. E-commerce offers convenience, exclusive online-only products, and direct-to-consumer delivery. It also enables personalised marketing, promoting premium products to specific consumer segments and providing access to international brands. In July 2023, Haigh’s Chocolates launched a subscription service on its website, allowing Australian customers to receive monthly deliveries of artisanal chocolates. This service caters to the growing trend of online shopping and provides exclusive access to limited-edition products, fostering a more personalised connection with customers.

Australia Chocolate Market Regional Insights

New South Wales Chocolate Market Overview

According to the Australia chocolate industry analysis, New South Wales (NSW) leads the market, driven by strong consumer demand supported by a diverse population and high disposable income levels. The state supports the growth of both premium and artisanal chocolate sectors. As Australia’s largest chocolate consumer, NSW benefits from a well-established retail and e-commerce network. It imports substantial amounts of cocoa, driving national chocolate sales.

Queensland Chocolate Market Trends

The chocolate market in Queensland is experiencing growth, driven by increased demand for artisanal and healthier chocolate options. The state's appeal is enhanced by its thriving tourism sector and a shift towards premium, locally sourced products. Queensland also produces some cocoa in the Far North, supporting local manufacturers, but still relies on cocoa imports to satisfy both domestic and international demand.

Western Australia Chocolate Market Dynamics

Western Australia is expected to expand at a CAGR of 6.7% from 2024 to 2032. The region is experiencing growth in its premium chocolate sector, with an increasing demand for ethically sourced products. The state's geographical proximity to major chocolate exporters enhances its market access and distribution capabilities. Western Australia imports most of its cocoa, which supports local chocolate sales. The region's market benefits from increasing demand for high-quality, locally produced chocolates.

Competitive Landscape

The Australia chocolate market key players specialise in biscuits, chocolate, gum, candy, and powdered beverages, maintaining a strong foothold in the global snack and confectionery sectors. These companies prioritise sustainability, with efforts to reduce environmental impact, including sourcing cocoa through initiatives and enhancing packaging to minimise waste. Their focus on innovation and global expansion has established them as some of the world’s largest and most influential food brands.

Key Industry Players

Mondelez Global LLC: Headquartered in Chicago, Illinois, Mondelez Global LLC was established in 2000. A global leader in snack foods and confectionery, it owns iconic brands like Cadbury, Oreo, and Toblerone. The company operates in over 150 countries and focuses on creating delicious snacks and chocolates, with an emphasis on sustainability and innovation.

Mars, Incorporated: Founded in 1911 and headquartered in McLean, Virginia, Mars, Incorporated is a global food company renowned for its iconic brands such as Mars, Snickers, and M&M’s. The company is privately held and operates in more than 80 countries, with a diverse portfolio spanning confectionery, pet care, and food products.

Nestlé S.A.: Established in 1867 and based in Vevey, Switzerland, is one of the world’s largest food and beverage companies. With a wide range of products, including chocolate, coffee, dairy, and nutrition items, Nestlé operates globally, focusing on innovation, health, and sustainability across its diverse product categories.

Ferrero International S.A.: Founded in 1946 and is headquartered in Luxembourg. Known for premium confectionery, the company’s flagship products include Ferrero Rocher, Kinder, and Tic Tac. Ferrero has a global presence and focuses on high-quality chocolate and sustainable sourcing while maintaining a strong commitment to innovation and social responsibility.

Other key players in the Australia chocolate market report are Koko Black Australia Pty Ltd., AE Haigh Proprietary Limited, Jasper and Myrtle Chocolates, Eszencia International Pty Limited, Chocoladefabriken Lindt & Sprüngli AG and Chocolatier Australia, among others.

Recent Developments

February 2024

Cadbury introduced the ‘Caramilk Gold Bunny’ for the Easter season, featuring their beloved Caramilk chocolate in the shape of an Easter bunny. This limited-edition release is part of Cadbury’s seasonal campaign, gaining popularity among chocolate enthusiasts across Australia.

December 2023

Ferrero expanded its 'Kinder Joy' range with new festive flavours and limited-edition packaging for the Christmas season. The updated products, featuring unique fillings, aim to attract both children and adults, enhancing Ferrero’s appeal during the holiday gifting period.