Report Overview

The Australia children’s wear market is estimated to be valued at AUD 5.08 billion in 2023. It is expected to grow at a CAGR of 2.61% between 2024 and 2032 to reach almost AUD 6.41 billion by 2032.

2023

Base Year

2018-2023

Historical Year

2024-2032

Forecast Year

  • According to the Australian Fashion Council, the annual consumption of clothing in 2018-19 was 14.8 kg per person.
  • According to the ABS, household spending on clothing and footwear increased by 2.0% in February 2024.
  • The emerging trends and consumer changing behaviour and preferences have been impacting their purchasing decisions.

Australia Children’s Wear Market Growth

Compound Annual Growth Rate

Value in AUD billion

2.61%

2024-2032


Australia Children’s Wear Market Outlook

*this image is indicative*

The Australia children’s wear market is driven by infant consumers.

The Australia children’s wear market growth is driven by smart purchasing decisions which prioritise ease of dressing, comfort, durability of infant’s clothing. According to the AIHW analysis of National perinatal data collection, 315,705 babies were born in 2021 which indicates a high customer base for children’s wear players, thus boosting.

Australia Children's Wear Market Summary Description Value
Base Year AUD Billion 2023
Historical period AUD Billion 2018-2023
Forecast Period AUD Billion 2024-2032
Market Size 2023 AUD Billion 5.1
Market Size 2032 AUD Billion 6.4
CAGR 2018-2023 Percentage XX%
CAGR 2024-2032 Percentage 2.6%
CAGR 2024-2032 - Market by Region New South Wales 3.0%
CAGR 2024-2032 - Market by Region Western Australia 2.5%
CAGR 2024-2032 - Market by Type Apparel 2.9%
CAGR 2024-2032 - Market by Distribution Channel Online 3.2%
Market Share by Region Queensland 9.1%

Australia Children’s Wear Market Report

The growing interest in sustainable and environmentally friendly items has been driving the Australia children’s wear market. There is a growing preference for clothing made from organic and eco-friendly materials such as cotton and other recyclable materials. Companies like Cotton Australia and Cotton On Kids have partnered to launch a children’s clothing brand. This new range will feature clothes made from Australian-grown cotton. 

The increasing consumer behaviours and preferences have impacted the purchasing decisions of individuals. Parents and children are coordinating their outfits or wearing matching styles. Brands and companies are offering matching outfit styles to cater to individuals' needs.

According to the Australian Bureau of Statistics, household spending on clothing and footwear in February 2024 has seen a notable increase. In the Australian Capital Territory, spending rose by 12.2%, while South Australia and Queensland experienced an increase of 6.2% and 4.3% respectively.

Australia Children’s Wear Market Segmentation

Australia Children’s Wear Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:

Market Breakup by Type

  • Apparel
  • Footwear
  • Others

Market Breakup by Consumer

  • Infant (0-12 Months)
  • Toddler (1-3 Years)
  • Preschool (3-5 Years)
  • Grade Schooler (5-12 Years)

Market Breakup by Gender

  • Girls
  • Boys
  • Unisex

Market Breakup by Distribution Channel

  • Offline
  • Online
     

Market Breakup by Region

  • New South Wales
  • Victoria
  • Queensland
  • Australian Capital Territory
  • Western Australia
  • Others

Australia Children’s Wear Market Share

Online channels encompass e-commerce platforms and brand websites, providing convenience, a wide selection, and often competitive pricing. The popularity of online channels has grown, driven by digital shopping trends, ease of comparison, and accessibility.

CAGR 2024-2032 - Market by Region
New South Wales 3.0%
Western Australia 2.5%
Others 2.1%
Victoria XX%
Queensland XX%
Australian Capital Territory XX%

Leading Companies in the Australia Children’s Wear Market

The growth of the children’s wear market is fuelled by increasing changes in consumer behaviour and preferences and a growing interest in sustainable and eco-friendly clothing materials.

  • Adidas AG
  • Nike, Inc.
  • Benetton Group Srl
  • Puma SE
  • H & M Hennes & Mauritz AB
  • Gap Inc.
  • Carter's, Inc.
  • Others

*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*

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Key Questions Answered in the Report

The Australia children’s wear market was valued at AUD 5.08 billion in 2023.

The market is projected to grow at a CAGR of 2.61% between 2024 and 2032.

The revenue generated from the market is expected to reach AUD 6.41 billion in 2032.

Based on the type, the children’s wear market is bifurcated into apparel, footwear, and others.

Key players in the industry are Adidas AG, Nike, Inc., Benetton Group Srl, Puma SE, H & M Hennes & Mauritz AB, Gap Inc., and Carter's, Inc. among others.

Based on the consumer, the children’s wear market is divided into infant (0-12 months), toddler (1-3 years), preschool (3-5 years) and grade schooler (5-12 years).

The different distribution channels in the children’s wear market include online and offline.

The market is broken down into New South Wales, Victoria, Queensland, Australian Capital Territory, Western Australia, and, others.

Report Summary

Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.

Key Highlights of the Report

Please note that the figures mentioned in the description serve as estimates and may vary from the actual figures presented in the final report.

Report Features Details
Base Year 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Type
  • Consumer
  • Gender
  • Distribution Channel
  • Region
Breakup by Type
  • Apparel
  • Footwear
  • Others
Breakup by Consumer
  • Infant (0-12 Months)
  • Toddler (1-3 Years)
  • Preschool (3-5 Years)
  • Grade Schooler (5-12 Years)
Breakup by Gender
  • Girls
  • Boys
  • Unisex
Breakup by Distribution Channel
  • Offline
  • Online
Breakup by Region
  • New South Wales
  • Victoria
  • Queensland
  • Australia Capital Territory
  • Western Australia
  • Others
Market Dynamics
  • SWOT
  • Porter's Five Forces
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • Adidas AG
  • Nike, Inc.
  • Benetton Group Srl
  • Puma SE
  • H & M Hennes & Mauritz AB
  • Gap Inc.
  • Carter's, Inc.
  • Others

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