Report Overview

The Australia breakfast cereals market is expected to grow at a CAGR of 4.20% between 2024 and 2032.

2023

Base Year

2018-2023

Historical Year

2024-2032

Forecast Year

  • The average consumption of grains and cereals of 5.5 servings per capita is recommended by the Australian Dietary Guidelines.
  • Kellogg’s launched a new flavour, the vanilla malt with 25 per cent less sugar in its Nutri-grain cereal range.
  • According to the ABS, the consumption of breakfast cereal flakes is estimated to be 12.6 grams daily per capita in 2020-21.

Australia Breakfast Cereals Market Growth

Compound Annual Growth Rate

Value in AUD Billion

4.2%

2024-2032


Australia Breakfast Cereals Market Outlook

*this image is indicative*

Supermarkets and hypermarkets is the most preferred distribution channel in the Australia breakfast cereals market.

Supermarkets and hypermarkets provide a wide variety of cereal options such as ready-to-eat cereals, muesli, granolas among others to cater to the specific dietary needs of consumers. They offer a wide variety of products with different brands, flavours, and prices. Over the period, manufacturers produce cereals high in fibre, low in added sugars and fortified with essential nutrients thus boosting the Australia breakfast cereals market growth.

Breakfast cereals contain various vitamins and minerals such as iron, calcium, vitamin D and much more which help in supporting functions such as bone health and energy metabolism while improving overall health and well-being. Individuals consume breakfast cereals to meet their daily nutritional requirements and are perceived as convenient for their on-the-go lifestyles. 

Over time, busy lifestyles and routines have led to the growth in the Australia breakfast cereals market since they require minimal preparation for their breakfast meal which leads to increasing consumption of breakfast cereals making it ideal for their on-the-go consumption. According to the Australian Bureau of Statistics (ABS), the apparent daily consumption per capita of grains and cereals in 2020-21 was 3.8 serves.

Australia Breakfast Cereals Market Segmentation

Australia Breakfast Cereals Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:

Market Breakup by Type

  • Ready-to-Cook
  • Ready-to-Eat

Market Breakup by Distribution Channel

  • Supermarkets and Hypermarkets
  • Convenience Stores
  • Online
  • Others

Market Breakup by Region

  • New South Wales
  • Victoria
  • Queensland
  • Australian Capital Territory
  • Western Australia
  • Others

Australia Breakfast Cereals Market Share

Ready-to-eat breakfast cereals are highly consumed by individuals due to their convenience, requiring no preparation time, which fits well with busy lifestyles. They are popular for their quick and easy preparation, appealing flavours, and nutritional benefits, making them a preferred choice for many individuals seeking a fast and nutritious breakfast option.

Leading Companies in the Australia Breakfast Cereals Market

The growth of the breakfast cereals market is fuelled by increasing changes in individuals' lifestyles, low in sugar products and fortified in essential nutrients and minerals.

  • Carman’s Fine Foods Pty Ltd.
  • Kellogg Company
  • Nestlé SA
  • The Muesli Company Pty Limited
  • Grain & Bake Co Pty Ltd
  • Brookfarm Pty Ltd.

*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*

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Key Questions Answered in the Report

The market is projected to grow at a CAGR of 4.20% between 2024 and 2032.

Based on the type, the breakfast cereals market is bifurcated into ready-to-cook and ready-to-eat.

Key players in the industry are Carman’s Fine Foods Pty Ltd., Kellogg Company, Nestlé SA, The Muesli Company Pty Limited, Grain & Bake Co Pty Ltd, and Brookfarm Pty Ltd. among others.

The different distribution channels in the breakfast cereals market include supermarkets and hypermarkets, convenience stores, online and others.

The market is broken down into New South Wales, Victoria, Queensland, Australian Capital Territory, Western Australia, and others.

Report Summary

Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.

Key Highlights of the Report

Please note that the figures mentioned in the description serve as estimates and may vary from the actual figures presented in the final report.

Report Features Details
Base Year 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Type
  • Region
Breakup by Type
  • Ready-to-Cook
  • Ready-to-Eat
Breakup by Distribution Channel
  • Supermarkets and Hypermarkets
  • Convenience Stores
  • Online
  • Others
Breakup by Region
  • New South Wales
  • Victoria
  • Queensland
  • Australia Capital Territory
  • Western Australia
  • Others
Market Dynamics
  • SWOT
  • Porter's Five Forces
  • Key Indicators for Demand
  • Key Indicators for Price
Trade Data Analysis
  • Major Exporting Countries
    • By Value
    • By Volume
  • Major Importing Countries
    • By Value
    • By Volume
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • Carman’s Fine Foods Pty Ltd.
  • Kellogg Company
  • Nestlé SA
  • The Muesli Company Pty Limited
  • Grain & Bake Co Pty Ltd
  • Brookfarm Pty Ltd.
  • Others

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