Australia Biscuits Market Size, Share Analysis and Forecast Report (2024-2032)

Australia Biscuit Market Trends

The Australia biscuit market provides convenient, portable snacks for busy consumers, with a broad selection of flavours to cater to all tastes. The demand for healthier options has led to the introduction of low-sugar, gluten-free, and high-fibre varieties. Additionally, biscuits are available in various formats, including cookies and crackers, to suit diverse needs. In August 2023, Zarraffa's launched a new combination pack of its signature coffee and biscuits, available in convenience stores. This product is aimed at consumers seeking a quick energy boost and a snack to enjoy with their coffee.

The growth of the Australia biscuit market is further fuelled by biscuits being a cultural staple in Australian homes, consumed daily. Packaging innovations, like single-serve packs, enhance convenience, while the increasing demand for sustainability has encouraged the use of eco-friendly packaging. Regular product innovations, and the offering of new flavours, keep the market fresh and appealing. In June 2023, Muffin Break introduced biodegradable and compostable packaging for its biscuits, reinforcing its commitment to sustainability and reducing plastic usage in the food industry.

Australia Biscuit Market Growth

The demand of Australia biscuit market is rising as they appeal to all age groups, making them a versatile snack choice. Health-conscious consumers can opt for low-calorie and reduced-sugar varieties, while premium artisanal options cater to those seeking high-quality products. Online shopping has increased accessibility, even in remote areas. Furthermore, Australian biscuit manufacturers are exploring export opportunities to tap into international markets. In February 2023, Anzac launched a new plant-based biscuit range in Australia, offering a healthy alternative free from animal-derived ingredients and sweetened with natural sugars, catering to the growing vegan and plant-based market.

The Australia biscuit market is experiencing growth, driven by the rising trend of snacking, particularly among younger consumers. Biscuits are catering to a wide range of dietary preferences, including vegan, dairy-free, and nut-free options. Many products offer a quick energy boost, enriched with added vitamins or protein. Bulk packs provide value for money, making them especially appealing to families, while local production supports the national economy. In October 2023, Byron Bay Cookies launched a new range of gourmet biscuits crafted with premium ingredients such as macadamias, organic flour, and fair-trade chocolate, targeting luxury and indulgence for discerning biscuit enthusiasts.

Australia Biscuit Market Insights

• According to the Australian Bureau of Statistics, boys aged 0-5 make up 5.9% and girls 5.6%, driving the demand for wafer biscuits.
• The USDA reports that Australia's food, drink, and grocery sectors accounted for 33% of manufacturing, generating AUD 116 billion in 2021.
• In 2022, Australia's adult population aged 20-39 reached 7,264,645, as per the Australian Institute of Health and Welfare.
• Online sales are anticipated to expand at CAGRs of 4.3% during the 2024-2032 forecast period.
• Victoria is forecasted to experience a CAGR of 2.0% during the 2024-2032 forecast period.
• The New South Wales market share is expected to see a significant growth rate of 31.5% CAGR between 2024 and 2032.

Industry News

January 2023

Bakery on O’Connell launched a new range of biscuits featuring fully compostable packaging. The company’s commitment to sustainable sourcing and reducing environmental impact aligns with the increasing demand for eco-friendly packaging solutions in Australia.

April 2022

KitKat teamed up with Lotus Biscoff to launch the much-anticipated KitKat Chunky with Lotus Biscoff in Australia. This highly popular flavour, one of the top searches on KitKat’s website, combines the classic wafer finger with Lotus Biscoff’s caramelized biscuit spread, delighting consumers.

Australia Biscuit Market Drivers

Health and Wellness Focus

A key trend of Australia biscuit market is the growing demand for healthier options. As consumers become more health-conscious, brands are responding with innovations like low-sugar, gluten-free, high-fibre, and reduced-calorie biscuits. These alternatives allow consumers to indulge while staying aligned with their dietary goals. There is also increasing interest in biscuits enriched with functional ingredients, such as vitamins, protein, and probiotics, supporting overall wellness. This shift towards health-conscious choices is part of a broader trend and has prompted brands to offer products catering to various dietary preferences, including vegan and organic options, ensuring broader consumer appeal. In August 2023, Smith’s launched a new range of low-calorie, gluten-free biscuits made with natural ingredients like oats and seeds, providing a healthy snacking option for wellness-focused consumers.

Premium and Artisanal Biscuits

The Australia biscuit market is benefiting from the increasing demand for premium products, leading to a rise in artisanal and high-quality biscuits. Consumers are willing to pay a premium for biscuits that offer superior ingredients, unique flavours, and a handcrafted appeal. These premium biscuits often feature organic ingredients, exotic flavours, and elegant packaging, catering to affluent customers seeking indulgent treats, as well as those drawn to artisanal and locally crafted products. Brands are also incorporating gourmet ingredients like matcha, salted caramel, and exotic spices to meet the growing demand for luxurious and distinctive snacking options. In July 2024, Kalamunda Biscuit Co. launched a premium range of handcrafted artisanal biscuits made with locally sourced, organic ingredients. These biscuits, aimed at the gourmet snack market, cater to Australians seeking high-quality, small-batch indulgences.

Opportunities in the Australia Biscuit Market

Sustainability and Eco-friendly Packaging

Sustainability is significantly influencing the Australia biscuit market dynamics and trends. Many biscuit brands are now adopting eco-friendly packaging and sustainable sourcing practices in response to consumer concerns. Shoppers are prioritising brands that use recyclable or biodegradable materials and are committed to reducing their environmental impact. This shift in preferences mirrors broader changes in consumer attitudes toward environmental responsibility. In addition, several brands are focusing on ethically sourced ingredients and minimising food waste, meeting consumer demands for greater transparency and ethical production. The move towards sustainability not only caters to eco-conscious buyers but also strengthens brand loyalty, offering a competitive edge in an environmentally aware market. In April 2023, The Better Cookie Co. launched a new range of biscuits with biodegradable packaging, aimed at eco-conscious consumers. The company strives to offer premium biscuits while maintaining sustainable practices, appealing to environmentally aware snackers across Australia.

Market Restraints

The Australia biscuit market is facing multiple challenges, including growing health concerns regarding sugar content, which is driving demand for healthier, lower-sugar options. Intense competition from both local and international brands puts pressure on pricing and market share, while fluctuations in raw material costs, such as wheat and sugar, affect production expenses. Evolving consumer preferences for healthier, organic alternatives also push traditional biscuit brands to innovate.

Strict regulations on food safety, labelling, and sustainability further increase operational costs. Rising environmental awareness demands eco-friendly packaging and sustainable ingredient sourcing, adding complexity to manufacturing. Additionally, seasonal demand shifts, price sensitivity, and supply chain disruptions complicate market conditions.

Australia Biscuit Industry Segmentation

“Australia Biscuit Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:

Market Breakup by Ingredient

• Oats
• Wheat
• Millets
• Others

Market Breakup by Product Type

• Sweet Biscuit
  • Cookies
  • Plain Biscuit
  • Chocolate-coated biscuit
  • Sandwich biscuit
  • Others
• Crackers and Savory Biscuit
  • Plain Crackers
  • Flavored Crackers
• Others

Market Breakup by Distribution Channel

• Supermarkets and Hypermarkets
• Convenience Stores
• Online Stores
• Others

 Market Breakup by Region

• New South Wales
• Victoria
• Queensland
• Australian Capital Territory
• Western Australia
• Others

Australia Biscuit Market Share

By Ingredient Insights

According to the Australia biscuit market analysis, oats are becoming increasingly popular due to their health benefits, such as high fibre content that supports digestion and heart health. Oats is projected to grow at a CAGR of 2.9% from 2024 to 2032. Oats also provide a natural source of slow-releasing energy, making them an ideal choice for those seeking a nutritious, filling snack. Their versatility allows them to be incorporated into various biscuit formulations, appealing to health-conscious consumers looking for gluten-free or whole-grain options. In September 2023, Mondelez International's Oreo brand launched a new oat-based biscuit range in Australia, combining their signature chocolate-flavoured cookie with oats for enhanced nutrition and texture. This new variant is aimed at health-conscious consumers looking for a balance between indulgence and nutritious ingredients.

Wheat remains a fundamental ingredient in the Australia biscuit market due to its cost-effectiveness, widespread availability, and versatility. Wheat is projected to grow at a CAGR of 2.2% from 2024 to 2032. As a good source of carbohydrates, wheat provides energy for active consumers and is widely used in biscuits due to its ability to adapt to various flavours and textures. Wheat is also commonly found in cost-effective mass-market biscuits, making them accessible to a wide audience. In September 2023, Arnott's launched a new range of wheat-based biscuits, combined with oats to provide a nutritious snack option with added fibre and a wholesome taste. This launch caters to the growing demand for functional biscuits that support a balanced diet.

By Product Type Analysis

According to the Australia biscuit market report, sweet biscuits continue to be a popular choice due to their indulgent flavour, versatility, and wide range of options. From chocolate chip to fruit-filled varieties, they cater to both children and adults, offering a satisfying treat. In August 2023, McVitie’s expanded its range with a new milk chocolate-coated Digestive biscuit, combining sweetness with the classic digestive crunch, targeting Australians seeking a comforting everyday snack.

The demand for crackers and savoury biscuits in the Australia biscuit market is increasing, fueled by a growing preference for healthier, more balanced snack options. These options, rich in fibre and low in sugar, provide a satisfying crunch and are perfect for on-the-go consumption. In August 2023, The Natural Cracker Co. launched a new line of seed crackers, focusing on clean, simple ingredients and offering a crunchy, fibre-rich snack for health-conscious consumers.

By Distribution Channel Insights

Supermarkets and hypermarkets are key retail channels in the Australia biscuit market, offering a broad range of biscuit brands and flavours. These stores provide convenience and often feature bulk-buy options, along with promotions, discounts, and loyalty programmes to boost sales. In July 2023, Big W launched its line of savoury biscuits, focusing on quality and affordability, with flavours like cheese and herbs, catering to consumers looking for value in supermarkets and hypermarkets.

Convenience stores are a key driver of growth in the Australia biscuit market, providing biscuits as a quick and easy snack option for on-the-go consumers. They stock popular, grab-and-go brands, making them essential for reaching customers in urban and suburban areas who seek instant snacks. In October 2023, 7-Eleven launched a new snack pack featuring Oreo Double Stuff biscuits, offering a convenient way for customers to enjoy extra-creamy Oreos while on the move. The compact packaging caters to convenience store shoppers seeking a quick, indulgent treat.

Australia Biscuit Market Regional Insights

New South Wales Biscuit Market Insights

New South Wales (NSW) boasts a strong biscuit market, driven by its urban population and varied consumer demographics. With an anticipated CAGR of 1.7% between 2024 and 2032, biscuits are a convenient snack for busy professionals, students, and families in the state. According to the Australian Bureau of Statistics (2023), NSW has 4.4 million employed individuals and a large proportion of school-age children (5-17) enrolled in education, reflecting the state's substantial workforce and youthful population.

Queensland Biscuit Market Trends

As per the Australia biscuit industry analysis, Queensland's active outdoor lifestyle and warm climate fuel the demand for biscuits, particularly as convenient on-the-go snacks. Biscuits are a popular choice for picnics, sporting events, and everyday consumption, making them a staple in Queensland households. The Australian Bureau of Statistics (2023) reports that Queensland has around 2.5 million employed individuals and high school attendance rates exceeding 90%, contributing to the growing demand for accessible snacks like biscuits.

Western Australia Biscuit Market Dynamics

Western Australia is projected to grow at a CAGR of 2.2% from 2024 to 2032. Biscuits are commonly consumed in both urban and remote areas, providing a convenient snack option for workers, outdoor enthusiasts, and families. The Australian Bureau of Statistics (2023) highlights that Western Australia has 1.8 million employed persons, with many children (ages 5-17) enrolled in school, further boosting the market demand for biscuits.

Competitive Landscape

The Australia biscuit market key players offer a diverse range of biscuits, cookies, and snack products. These companies are committed to using high-quality ingredients to create items that cater to a variety of tastes, including both traditional and innovative flavours. With a focus on quality and consistency, their biscuits are enjoyed by consumers of all ages. Many of these companies also prioritise sustainability, adopting eco-friendly practices in both production processes and packaging. Continuously evolving, they introduce new products to meet changing consumer preferences while maintaining their reputation for providing delicious and reliable snacks.

Key Industry Players

Green’s Biscuits Pty Ltd.: It is an Australian-based company, founded in 2002, specialising in a wide range of premium biscuits. Headquartered in Melbourne, the company is committed to creating quality biscuits with both traditional and innovative flavours, serving local and international markets with sustainable practices.

Triple 2 Enterprises Pty Ltd.: Established in 2009, Triple 2 Enterprises Pty Ltd. is an Australian company headquartered in Sydney. The company produces high-quality biscuits and snacks, focusing on gourmet options and catering to various dietary needs. Known for innovation, Triple 2 is committed to offering fresh, delicious products with a unique appeal.

Not a Trace Pty Ltd.: Founded in 2012, Not a Trace Pty Ltd. is an Australian company that specialises in gluten-free and allergen-free biscuits. Headquartered in Melbourne, the company is dedicated to creating safe and delicious treats for those with dietary restrictions, focusing on premium ingredients and sustainability in its production processes.

Mac’s Shortbread Co. Pty Ltd.: Established in 1999, is based in Sydney and is renowned for producing premium shortbread biscuits. The company combines traditional Scottish recipes with Australian flavours, crafting indulgent shortbread that appeals to both domestic and international markets.

Other key players in the Australia biscuit market report are ITAL FOOD GROUP, Castlemaine Fine Biscuits, Arnott's Biscuits Ltd., and Aruma, among others.

Recent Developments

June 2023

Muffin Break revealed that its biscuits would be packaged in biodegradable and compostable materials. This move towards eco-friendly packaging reflects the company's dedication to minimising plastic usage and supporting sustainability within the food industry.

February 2023

Australian celebrity chef Maggie Beer introduced her premium artisanal biscuit range, crafted using locally sourced Australian ingredients. These biscuits are promoted as a luxurious, high-quality indulgence for those in search of exceptional flavour.