Australia Bicycle Market Size, Share Analysis and Forecast Report (2024-2032)

The Australia bicycle market comprises various types of products such as road bicycles, mountain bicycles, hybrid bicycles, cruiser bicycles, etc. The Australia bicycle market has seen tremendous growth in recent times due to the increase in urbanization as individuals are becoming health conscious, and they need a means of transport that can reduce their time by avoiding traffic congestion.

Furthermore, the government is also taking initiatives to promote the use of bicycles by creating infrastructures such as bike lanes and by carrying out awareness campaigns related to the same. According to the World Bank, urbanization in Australia has increased from 85% in 2012 to 86% in 2022. The impact of traffic congestion is depicted by the Bureau of Infrastructure and Transport Research Economics data as it shows that with time, the index of traffic congestion is increasing, thus, driving individuals to switch to the bicycle mode of transport to cover the shorter distances.

Australia Bicycle Market Trends

Due to technological innovations such as 3D printing, the manufacturing of bicycles is becoming easy and affordable as it helps in avoiding the investment in conventional tooling equipment for the designing of bicycles. To increase the usage of bicycles among the kids, the government has started various campaigns and one of them is AusBike in which kids learn about road safety and bicycle riding skills. 

As per the Australia bicycle market report, to increase the usage of bicycles among people, the Australia government has developed cycling superhighways to make sure that people are encouraged enough to ride bicycles confidently. A collaboration took place between Orelia Primary School, the City of Kwinana, WA Police, and Neighbourhood Watch for the development of Orelia Bike Library to encourage children to engage in physical activity by riding bicycles to the school.

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Based on the product type, Australia bicycle market share is led by hybrid bikes

Hybrid bikes are suitable for travel, both on the road and in various terrain areas, which makes their maximum usage among commuters. Mountain bikes are mostly used to commute on rough terrain areas and are designed accordingly. Cruiser bikes are mostly designed for short-distance travelling and are incorporated with balloon tires along with accessories such as saddle bags. Road bikes are mostly designed to travel on paved surfaces and can be used for road racing as they have drop handlebars incorporated in them. Youth bikes are designed with short handlebars and are easier to ride for the kids. 

The bicycle market in Australia is led by folding bicycles

Folding bicycles are easy to use as they are portable and require much less space for storage whereas regular bicycles require more space for storage. It is comparatively easier to travel in hilly areas with folding bicycles as compared to regular bicycles.

Based on the price, the Australia bicycle market growth is driven by low range

The low-price range of bicycles is mostly preferred by people as they are economically affordable as compared to the medium price range or premium one.  Premium bicycles are not affordable for many individuals.

Electric bicycle holds a significant share in the Australia bicycle market

Electric bicycles hold a major share as they are preferable over conventional bicycles. E-bikes are easy for travelling longer distances and for riding in hilly areas. It is easy to travel to various places on electric bicycles and it is moreover an advantage for people facing many health issues.

Based on the end use, the growth of the Australia bicycle market is propelled by kid's bicycles

Kids are mostly involved in physical activities as compared to the other age groups which means that the increased usage of bicycles by kids directly impacts the Australia bicycle market growth.

Other Australia bicycle market key players are Bossi Bicycles, Apollo Bicycle Company Pty Ltd., Hillbrick Bicycles, MSC Bikes, and REEF Bikes Pty Ltd., among others.

Australia Bicycle Market Analysis by Region

According to the Australia Bureau of Statistics, the proportion of females and males in Brisbane is 12.4% and 13.0% respectively whereas in Melbourne it is 11.6% for females and 12.3% for males indicating that the percentage of females and males under the age of 20 is higher in Brisbane than in Melbourne. Thus, relatively a higher proportion of young population in Brisbane makes it an attractive destination for the manufacturers to generate higher revenues.