Australia Air Purifier Market Size, Share and Growth Analysis Report - Forecast Trends and Outlook (2025-2034)

Australia Air Purifier Market Trends

The demand for the Australia air purifier market is growing as they enhance indoor air quality by reducing pollutants, allergens, and harmful particles. They help ease respiratory issues, allergies, and asthma. According to the Australian Parliament, asthma affects one in nine Australians, or 2.7 million people. While incurable, asthma can be managed effectively. Increased health awareness has led to rising demand for air purifiers, especially in expanding urban areas.

Air purifiers also protect against wildfire smoke by removing harmful particles, influencing Australia air purifier market dynamics and trends. They help reduce volatile organic compounds (VOCs) and carbon dioxide, offering allergy relief for seasonal sufferers and improving productivity by fostering cleaner, healthier environments in homes and workplaces.

Australia Air Purifier Market Growth

The growth of the Australia air purifier market is driven by rising public awareness of air pollution, encouraging more consumers to invest in air purifiers. Government regulations promoting air quality standards are also supporting adoption. Technological advancements, along with increased disposable incomes, make air purifiers more accessible, affordable, and effective. According to the Australian Bureau of Statistics, gross disposable income per household rose by 3.7% to USD 139,064 between 2020-21 and 2021-22.

Energy-efficient models are particularly appealing to cost-conscious consumers, and the Australia air purifier market benefits from a broad range of models that cater to different needs and spaces. Both the commercial and residential sectors are seeking air purifiers for better air quality, while growing concerns over climate change heighten the demand for cleaner indoor environments.

Australia Air Purifier Market Insights

• The Australian air purifier market benefits from the growth in non-residential buildings, which reached USD 4.92 billion in January 2024, as per the Australian Bureau of Statistics. The increase in commercial spaces drives demand for air purifiers to ensure cleaner, healthier indoor environments in offices, schools, and healthcare facilities.
• The Australian residential sector saw a 19.4% increase in new construction, reaching USD 7.14 billion in January 2024, as per the industry reports. This growth boosts demand for air purifiers in homes, improving indoor air quality for residents, particularly those with asthma, allergies, or other respiratory issues.
• With over 111,900 registered medical practitioners in Australia in 2022, as per the Australian Bureau of Statistics, the growing healthcare workforce increases the need for clean, purified air in hospitals, clinics, and healthcare facilities, contributing to higher demand for air purifiers in the sector to maintain a healthy environment for patients and staff.

Australia Air Purifier Market Drivers

Rising Health Consciousness

The growth of the Australia air purifier market is driven by the rising awareness of air quality's impact on health, with more Australians investing in air purifiers to tackle allergies, asthma, and respiratory issues. This trend is spurred by the increasing number of people affected by air pollution-related health problems, making air purifiers essential in homes, offices, and healthcare settings. The WA Health sector, with over 80 hospitals spread across 2.5 million square kilometres, further drives the demand for air purifiers to ensure a clean, safe, and healthy environment by reducing airborne pollutants, allergens, and pathogens.

Technological Advancements

Opportunities in the Australia air purifier market are increasing due to the advancements in filtration technologies, including smart features like air quality sensors and app connectivity. The integration of UV-C light and ionizers provides more efficient purification tailored to needs such as allergen or virus reduction. Daikin Australia, marking its 100th anniversary, presented innovative air solutions at the ARBS 2024 Exhibition in Sydney, including the new R32 Floor Standing models and the MCB80ZPVM air purifier, which features antibacterial HEPA filters and UV-C technology for enhanced air quality in rooms up to 124m².

Opportunities in the Australia Air Purifier Market

The demand for the Australia air purifier market is growing as environmental concerns rise, with consumers favouring energy-efficient models that deliver high performance without excessive energy use. Manufacturers are increasingly developing eco-friendly products using sustainable materials and energy-saving technologies, attracting environmentally conscious buyers seeking long-term, cost-effective indoor air quality solutions. Camfil's AirImage-COR, a real-time corrosion monitor, detects corrosive gases in the air to protect sensitive electronics and assets. It offers easy setup through a Progressive Web Application, featuring highly accurate sensors and a touchscreen display for enhanced connectivity and monitoring.

Market Restraints

The Australia air purifier market faces several restraints, including high initial costs, ongoing maintenance, and energy consumption, which may deter budget-conscious consumers. Limited consumer awareness, the availability of low-quality products, and noise concerns also hinder growth.

Strict regulatory requirements and competition from natural alternatives, such as ventilation, further restrict market potential. Additionally, while many models are energy-efficient, concerns over long-term energy usage continue to affect consumer adoption. These factors collectively limit the broader adoption of air purifiers in Australia.

Market Breakup by Region

• New South Wales
• Victoria
• Queensland
• Australian Capital Territory
• Western Australia
• Others

Australia Air Purifier Market Share

Market Analysis by Type

According to the Australia air purifier market analysis, standalone or portable air purifiers dominate the market due to their flexibility and convenience. These devices can be moved between rooms, making them ideal for smaller spaces, apartments, or specific rooms in need of air purification. They are affordable, easy to maintain, and require minimal installation, making them popular in homes and small commercial settings. In January 2022, Panasonic launched a portable air purifier with nanoeX technology, designed to clean the air, reduce odours, and hydrate skin and hair. It features a HEPA filter that removes ultra-fine particles and formaldehyde, suitable for rooms up to 95 m², and was priced at USD 989.

The growth of the Australia air purifier market is also driven by in-duct or fixed air purifiers, which are integrated into existing HVAC systems, offering whole-house or large-area air purification. These systems provide continuous filtration, ideal for larger spaces, commercial environments, or homes with central air systems. While requiring professional installation, they deliver long-term efficiency and convenience. In May 2022, Daikin Australia launched the MC30 Air Purifier with Streamer Technology, aimed at improving indoor air quality. Compact and affordable, it’s designed for rooms up to 46m² and efficiently eliminates bacteria, allergens, and pollutants. It also includes a Fresh Mode for quicker air purification and is available through Daikin’s dealer network.

Market Analysis by Application

According to the Australia air purifier market report, commercial spaces such as offices, schools, and healthcare facilities benefit from air purifiers by improving indoor air quality. These devices reduce allergens, pollutants, and bacteria, enhancing employee productivity and creating a safer environment for clients and patients. Commercial-grade purifiers also help meet health regulations, particularly in high-traffic areas. In September 2022, LG Electronics Australia introduced the AG16GBWC0 air purifier, designed for larger spaces like offices, hotels, and shopping centres. It features a large-capacity filter, allergen HEPA filter, and deodorising filter, providing efficient air purification and real-time air quality monitoring via a colour-coded control panel.

The demand for Australia air purifier market is rising in homes since they enhance air quality, especially for people who have respiratory conditions like asthma or allergies. They effectively remove dust, pollen, pet dander, and other pollutants, creating a more comfortable living environment and eliminating unpleasant odours. In June 2024, Coway launched the Airmega 100, a compact and affordable cylindrical air purifier designed for smaller spaces, featuring a 360° air intake and 3-stage HEPA filtration system that removes 99.999% of nano-sized particles, making it ideal for asthma sufferers in apartments, bedrooms, and offices.

In the industrial sector, air purifiers play a critical role in maintaining air quality in factories and warehouses. They reduce exposure to hazardous pollutants, dust, and particles, improving workers' health and safety. These purifiers help businesses comply with health regulations, lowering the risk of industrial illnesses while boosting overall productivity.

Market Analysis by Sales Channel

The Australia air purifier market revenue is impacted by online platforms, which provide consumers with the convenience of shopping from home and effortlessly comparing models and prices. They provide access to a broader range of products and brands, along with customer reviews and ratings. Online stores often feature discounts, promotions, and home delivery, making them more accessible and cost-effective.

Offline retail stores in the Australia air purifier market allow customers to physically inspect and test products before buying. In-store shopping provides personalised customer service and expert advice from sales staff. Additionally, customers can obtain products immediately, avoiding delivery delays, which offers a more tangible and dependable shopping experience.

Australia Air Purifier Market Regional Insights

New South Wales Air Purifier Market Overview

New South Wales, characterised by high population density and urbanisation, is witnessing an increasing demand for air purifiers to address pollution, allergens, and enhance indoor air quality, benefiting health-conscious consumers. In the December 2024 quarter, the region’s construction work value reached USD 21,413.6 million, marking a 3% quarterly increase and 1.4% year-on-year growth.

Queensland Air Purifier Market Trends

Queensland’s warm climate and frequent wildfire events drive the demand for air purifiers. Rising health awareness fuels, the need for cleaner air, especially in residential and commercial sectors. In December 2024, dwelling unit approvals in Queensland grew by 0.6% compared to November 2024, with 3,302 units approved.

Western Australia Air Purifier Market Dynamics

Western Australia’s growing urbanisation and heightened awareness of air pollution are boosting the demand for air purifiers. The region’s diverse environments, including bushfires, further increase the need for air quality solutions. In the December 2024 quarter, the construction work value in Western Australia was USD 12,080.6 million, showing a 3.7% quarterly rise and a 7.7% year-on-year increase.

Competitive Landscape

The Australia air purifier market key players concentrate on developing high-performance, efficient technologies, with a strong emphasis on design and advanced functionality, establishing a notable presence globally. These companies specialise in air quality products, including air purifiers and dehumidifiers, aiming to enhance indoor air quality. They offer a variety of solutions to both residential and commercial customers, renowned for their innovative technology and cutting-edge products that improve users' lifestyles and well-being.

Key Industry Players

Dyson Group: Founded in 1993 and headquartered in Malmesbury, United Kingdom, Dyson Group is renowned for innovative products in air purification, vacuums, and hand dryers. The company focuses on engineering high-performance, efficient technologies, emphasising design and advanced functionality, with a significant presence in the global air purifier market.

ausclimate Pty Ltd: Established in 2007, ausclimate Pty Ltd is an Australian company headquartered in Brisbane, Australia, specialising in air quality products, including air purifiers and dehumidifiers. The company focuses on improving indoor air quality, offering a range of solutions to residential and commercial customers across Australia.

Samsung Electronics Co., Ltd.: Headquartered in Seoul, South Korea, and founded in 1938, Samsung Electronics is a global leader in consumer electronics, including air purifiers, smartphones, and home appliances. The company is renowned for its innovative technology, providing cutting-edge products designed to enhance users' lifestyles and well-being.

Breville Pty Limited: Founded in 1932 and headquartered in Sydney, Australia, Breville is a leading manufacturer of kitchen appliances. Known for innovation, the company produces high-quality products like juicers, blenders, and air purifiers, focusing on improving consumer convenience and enhancing the cooking experience with smart, functional designs.

Another key player in the Australia air purifier market report is Koninklijke Philips N.V., among others.

Recent Developments

January 2024

PCMag Australia reviewed the Rabbit Air A3 Air Purifier giving it a 4.0 "Excellent" rating. The app-connected purifier combines stylish design and efficient, multi-stage filtration. Ideal for large rooms, it offers quiet operation, making it a premium yet effective choice for those seeking both function and aesthetics.

June 2022

Samsung Electronics Australia launched two new BESPOKE Cube Air Purifiers, the AX53 and AX70 models. These purifiers feature HEPA filtration, Wi-Fi control, and a sleek design with a herringbone pattern. The AX53 covers 53㎡, while the AX70 offers 70㎡ coverage, designed to seamlessly fit into homes, offering quieter, more efficient air purification.