Australia Air Fryer Market Outlook - Forecast Trends, Market Size, Share and Growth Analysis Report (2025-2034)

Australia Air Fryer Market Trends

The growth of the Australia air fryer market is driven by the promotion of healthier cooking through reduced oil use, resulting in lower fat content. They offer convenience with faster cooking times and versatility in food preparation. Additionally, they are energy-efficient, consuming less power than traditional methods, saving both time and cost. In March 2022, Breville launched the Joule™ Oven Air Fryer Pro, its first smart connected oven. Paired with the Joule Oven App, it offers access to a digital recipe library from renowned chefs, providing step-by-step guidance, voice activation, and automatic settings for effortless, professional-quality cooking.

The opportunities in the Australia air fryer market are impacted by their user-friendly design, with simple controls for easy operation. They produce minimal cooking odour, ensuring a more pleasant kitchen environment. Their compact size is ideal for smaller kitchens, and they are equipped with built-in safety features for additional protection.

Australia Air Fryer Market Growth

Air fryers provide a crispy texture with less oil and are easy to clean due to their non-stick surfaces, driving demand of the Australia air fryer market. They are affordable, low-maintenance, and practical for daily use. In September 2023, Tempo, the Sydney-based distributor of Sharp, launched a new five-in-one microwave with air fryer functionality, boosting the brand’s growth. The microwave offers space-saving convenience, energy efficiency, and improved cooking performance, helping reduce kitchen clutter.

Air fryers preheat faster than conventional ovens, saving time and impacting the Australia air fryer market revenue. They can reduce fat content by up to 75%, providing a healthier cooking option. As awareness of healthy eating rises, the demand for air fryers grows, offering an eco-friendly alternative.

Australia Air Fryer Market Insights

• As per the industry reports, the growth of the residential construction market in Australia, with a 19.4% increase in new residential construction value in January 2024, has led to higher demand for kitchen appliances like air fryers, offering healthier cooking solutions for new homeowners.
• The Australian consumer foodservice industry, valued at AUD 54 billion (USD 41 billion) in 2022, as per USDA, has driven the popularity of air fryers as restaurants and foodservice operators seek efficient, cost-effective cooking equipment that delivers healthier meals.
• With 65,866 independent and chain restaurants in Australia, according to the USDA, 2022, air fryers are increasingly used by foodservice establishments, offering faster cooking times and healthier meal options, while meeting consumer demand for low-fat, crispy foods.

Australia Air Fryer Market Drivers

Health-Conscious Consumerism

In Australia, the shift towards healthier eating has been increasing, with more consumers opting for low-fat cooking methods, which has had a significant impact on the Australia air fryer market dynamics and trends. These appliances enable individuals to prepare crispy, fried-like dishes with little or no oil, supporting the growing preference for healthier cooking alternatives and helping to reduce calorie intake. According to the 2023 Consumer Insights Tracker, 73% of Australians make a conscious effort to maintain a healthy diet, contributing to the rising demand for air fryers.

Convenience and Time Efficiency

The Australia air fryer market has seen substantial growth, driven by the convenience and timesaving benefits these appliances offer compared to traditional ovens and deep fryers. With the fast-paced lifestyles many Australians lead, consumers are drawn to products that enable quick meal preparation without compromising on taste or texture. Air fryers meet this need by significantly reducing cooking time, making them ideal for busy households. Popular models like the 7.6L Ninja Foodi Dual Zone and the 9.5L Ninja Foodi Max XXXL cater to this demand, alongside the Philips Premium XXL.

Opportunities in the Australia Air Fryer Market

Innovation, with brands incorporating smart technology into air fryers, is a key trend in the Australia air fryer market, including features like digital touchscreens, presets, and app connectivity. These innovations provide users with more precise cooking, improved temperature control, and remote monitoring. As technology advances, consumers are increasingly seeking appliances with enhanced functionality and ease of use. In November 2024, Woolworths Supermarkets introduced an exclusive snacking range, inspired by the rise of air fryers. Priced at USD 10 each, these snacks required no preparation and could be cooked straight from the fridge, with options like pizza pockets and chocolate mudcake pies.

Market Restraints

The Australia air fryer market faces several restraints, including a high initial purchase cost, which may limit accessibility for some consumers. Many models have limited cooking capacity, unsuitable for larger households. Space constraints in smaller kitchens, a learning curve for new users, and operational noise are also challenges.

Additionally, air fryers can produce inconsistent results, particularly with different foods, and lower-quality models may experience durability issues. Consumer scepticism about whether air fryers can match traditional frying methods also persists.

Australia Air Fryer Market Share

Market Analysis by Device Type

According to the Australia air fryer market analysis, manual air fryers dominate due to their simplicity and control, offering adjustable temperature and cooking time. They are affordable, easy to use, and ideal for hands-on cooking. In October 2024, the Philips 5000 Series Dual Basket Air Fryer with Steam revolutionised Olivia Scott’s cooking, enabling simultaneous steaming and frying, saving both time and money. Its 9L capacity made preparing healthy meals quick and easy, reducing cooking and cleaning time.

Automatic air fryers, with pre-programmed settings for various dishes, enhance convenience and precision, contributing to the Australia air fryer market growth. They are perfect for busy individuals or those unfamiliar with cooking, requiring minimal effort. In February 2025, Panasonic launched the four-in-one NN-CD88 Air Fry Convection Microwave Oven in Australia. It combines microwave, oven, grill, and air fry functions, featuring a dishwasher-safe Air Fry Basket and auto menus, with Inverter Technology for efficient and consistent results.

Market Analysis by Distribution Channel

According to the Australia air fryer market report, offline purchases dominate as they allow consumers to physically examine the product, assess its features, and receive immediate customer support. Shoppers can benefit from in-store promotions and discounts, with sales representatives providing a more personalised experience.

On the other hand, online shopping for air fryers offers convenience by enabling consumers to compare prices, models, and reviews from the comfort of their homes, which impact the Australia air fryer market revenue. It provides access to a broader range of products, often with better deals and delivery options, making it a popular choice for many.

Market Analysis by Application

The growth of the Australia air fryer market is driven by their convenience for residential use, offering quick, healthy meals with minimal oil, saving time, energy, and space. These appliances promote healthier eating habits and are ideal for daily cooking. In April 2024, LG Electronics Australia will re-enter the local cooking market with new ovens, cooktops, rangehoods, and dishwashers. The InstaView ovens feature ProBake Convection, True Steam cooking, and modes like Sous Vide, Air Fry, and Pizza.

In commercial settings, air fryers offer efficiency and consistency, enabling businesses such as restaurants and cafes to cook large quantities of food with less oil, reducing operational costs. Their compact design enhances productivity while promoting healthier menu options. The Rofry® Cooking System, made in Germany, uses a three-phase process: steam-time for heating frozen foods, roasting for browning, and an automatic recognition phase to adjust cooking times for optimal results.

Australia Air Fryer Market Regional Insights

New South Wales Air Fryer Market Overview

In New South Wales, the demand for air fryers is increasing due to rising health awareness. Consumers are seeking energy-efficient and quick cooking options, leading to widespread adoption in households and small businesses. In the December 2024 quarter, construction work value in the region reached USD 21,413.6 million, marking a 3% quarterly increase and a 1.4% year-on-year growth.

Queensland Air Fryer Market Trends

Queensland’s air fryer market is influenced by a focus on health-conscious living. Growing awareness of low-fat cooking and ease of use is boosting its popularity among both residential and commercial users. In December 2024, dwelling unit approvals rose by 0.6% compared to November 2024, with 3,302 units approved.

Western Australia Air Fryer Market Dynamics

Western Australia’s air fryer market benefits from a preference for convenient and energy-efficient cooking. The shift towards healthier lifestyles and busy living spaces drives consumer adoption, particularly in urban areas with smaller kitchens. In the December 2024 quarter, the construction work value in Western Australia reached USD 12,080.6 million, reflecting a 3.7% quarterly rise and a 7.7% year-on-year increase.

Competitive Landscape

The Australia air fryer market key players aim to enhance people’s lives through innovation in home appliances, personal health, and medical devices. They design and produce products such as air fryers, air fryers, and kitchen appliances, prioritising customer convenience and performance in daily household tasks, with a focus on promoting healthier cooking solutions.

Key Industry Players

Koninklijke Philips N.V.: Headquartered in Amsterdam, Netherlands, Koninklijke Philips N.V. was established in 1891. A global leader in health technology, Philips focuses on improving people’s lives through innovations in medical devices, personal health, and home appliances, including their range of air fryers for healthier cooking solutions.

SharkNinja Pty. Ltd.: SharkNinja Pty. Ltd., established in 1993, is headquartered in Massachusetts, USA. Known for its innovative household appliances, SharkNinja designs and manufactures products like air fryers, kitchen appliances, and air fryers, focusing on customer convenience and performance in everyday home tasks.

Instant Pot Australia: Instant Pot Australia, part of Double Insight Inc., was established in 2009 and is headquartered in Toronto, Canada. Known for its electric pressure cookers, Instant Pot has expanded into air fryers, offering versatile cooking solutions that provide quick, healthy, and easy meal preparations for modern households.

TEFAL S.A.S.: TEFAL S.A.S., established in 1956 and headquartered in Rumilly, France, is a leading brand in cookware and small home appliances. Known for its non-stick technology and innovative cooking appliances like air fryers, TEFAL prioritises convenience, quality, and healthy cooking solutions for consumers worldwide.

Other key players in the Australia air fryer market report are Breville Pty Limited, De’Longhi Appliances S.r.l., Spectrum Brands, Inc., and Newell Australia Pty Ltd., among others.

Recent Developments

November 2024

Ninja launched the DoubleStack XXXL 9.5L air fryer in Australia, offering double capacity and a slimmer design. It features individual heat sources, air circulation for crispy results, and faster cooking. The FrostVault hard cooler, following success in the UK, was also introduced, keeping food cool and dry for days, available in two sizes.

July 2024

McCain launched its Air Fryer Chips in two varieties, 'Steak Cut' and 'Rustic Skin On'. Designed specifically for air fryers, they cook in under 15 minutes, offering a quick and easy snack. Lightly battered for extra crunch, they provide a fast alternative to deep frying or oven baking, mimicking takeout fries.