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Automotive and Transportation

Australia Recreational Vehicle Mark...

Historical and Forecast Market Trends

2023-24

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The Australia recreational vehicle market growth is driven by advancements in RV technology, a rise in adventure and outdoor activities, and an expanding RV rental market. The expanding RV rental market offers a flexible and cost-effective way to enjoy RV travel without owning a vehicle, making it accessible to more people. Further, the growth of online platforms and rental services has simplified the process of booking and renting RVs. The modern RV market is growing with luxury models that include high-end interiors, advanced kitchen appliances, and spa-like bathrooms. Customisation options allow buyers to personalise their RVs for a more comfortable travel experience.

According to the Australian Bureau of Statistics, Queensland and South Australia experienced a 2.3% increase in motor vehicle registrations from 2020 to 2021. Further, New South Wales and Australian Capital Territory both experienced a 2.0% and 2.3% rise respectively. Interest in outdoor activities such as camping, hiking, and off-roading is rising. RVs are increasingly favoured for these pursuits, providing comfort and ease for accessing remote locations.

RV manufacturers are increasingly focusing on environmental sustainability by using eco-friendly technologies and materials. They are introducing electric and hybrid recreational vehicle models to reduce carbon emissions. In March 2024, Toyota Australia introduced its much-anticipated new all-electric vehicle, the bZ4X, across Australia with a comprehensive nationwide campaign. Moreover, government initiatives that promote domestic tourism and outdoor activities are benefiting the RV market. By encouraging travel within the country, these programs often lead to greater RV use. Further, investments in RV-friendly infrastructure, such as campgrounds and rest areas, make RV travel more feasible, supporting market growth.

According to the ABS, total overseas arrivals in Australia were 1.30 million in May 2023 and rose to 1.36 million in June 2023, marking a 4.6% increase from the previous month. By July 2023, arrivals surged to 1.74 million, showing a substantial 27.9% growth compared to June 2023. This results in driving the recreational vehicle rental market in Australia.

Market Breakup by Vehicle Type, Application, and Region:

  • The market is segmented based on vehicle type into motorhomes, campervans, coaches, caravans, truck campers, and others.
  • Based on application, the market is divided into private and commercial.
  • By region, the market is segmented into New South Wales, Victoria, Queensland, Australian Capital Territory, Western Australia, and others.

Key Offerings of the Report:

The EMR report gives an overview of the Australia recreational vehicle market for the periods (2018-2023) and (2024-2032).

The report also offers historical (2018-2023) and forecast (2024-2032) market information for the vehicle type, application, and region of the Australia recreational vehicle market.

The report analyses the market dynamics, covering the key demand and price indicators in the market, along with providing an assessment of the SWOT and Porter’s Five Forces models.

Advancements in space-saving designs are enhancing RV functionality and comfort for longer stays.

The market is benefiting from factors such as expanding rental services, infrastructure development, and adventure tourism.

With the rise in the aging population, the demand for leisure activities is increasing, leading to greater use of RVs. These vehicles offer an appealing option for retirees seeking a mobile and flexible lifestyle.

The major players in the Australia recreational vehicle market are Jayco Corporation Pty Ltd, Talvor, Winnebago Industries Inc., Sunliner Recreational Vehicles, Avida Recreational Vehicles, Maverick Campers & Caravans, Patriot Campers Pty Ltd, and Tourism Holdings Ltd, among others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.

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