The Australia men's footwear market growth is driven by the growing e-commerce retailing, usage of sustainable materials, social media influencing, and digital marketing. The technological advancements are boosting comfort and performance in the footwear industry. Innovations including memory foam and gel inserts offer better support, while ergonomic designs help prevent injuries. Additionally, smart shoes with features like activity tracking, self-lacing, and temperature control are becoming popular among tech-savvy consumers.

As per the Australian Bureau of Statistics, in 2022, the proportion of the male population of the age group 20-24 and 30-34 years in Victoria was 6.1% and 7.1% respectively. The athleisure trend is redefining the footwear market by integrating athletic and casual styles. Men increasingly prefer shoes that are both stylish and functional for diverse occasions. Consequently, brands are innovating by merging fashion aesthetics with the comfort and performance traditionally found in athletic footwear. In February 2024, in Australia, Lululemon launched its first men’s footwear line, featuring a new sneaker designed specifically for both casual and performance use.

Further, with growing environmental awareness, consumers are demanding more sustainable footwear. Brands are using recycled materials and organic fabrics, adopting eco-friendly production methods, and improving supply chain transparency to help consumers make informed choices.

Moreover, the growth of e-commerce has transformed footwear shopping by providing convenience with a wide range of products online, often at lower prices. Detailed descriptions, reviews, and images help consumers choose wisely. Omnichannel retailing allows online orders with in-store pickup or returns, improving customer satisfaction and loyalty.  In July 2020, the Australian e-commerce platform Little Birdie introduced a browser extension that helps shoppers find the best deals and allows small retailers to compete more effectively with larger businesses.

The major players in the Australia men's footwear market are Nike Inc., Adidas Australia Pty Limited, ASICS Oceania Pty Ltd., R.M.Williams Pty Ltd, FEIT, Milu Boutique, MONOCHROME`the Label, Wootten, Bared Pty Ltd, and Brand Collective Pty Ltd, among others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.

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