The growth of the Australia home shopping market is driven by mobile commerce, rising preference for ethical and sustainable shopping, and omnichannel retailing. Moreover, personalised shopping is becoming more popular, with tailored recommendations and marketing boosting customer satisfaction and loyalty. The rise of smartphones has significantly boosted mobile commerce. Retailers are enhancing their websites and apps for mobile use, making it easier for consumers to shop on the go.

According to industry reports, smartphone usage in Australia is projected to rise from 88% in 2021 to 93% in 2025. This increase will drive demand for mobile apps offering shopping, entertainment, and services. Additionally, faster delivery options, including same-day and next-day services, are becoming standard. Innovations like drone deliveries and smart lockers are also boosting market growth. Moreover, BNPL services like Afterpay and Zip Co. are becoming more popular, allowing consumers to buy items and pay in instalments, which makes shopping more accessible. 

Subscription-based shopping is becoming more popular. Consumers are subscribing to receive regular deliveries of products like meal kits, beauty boxes, and household essentials, providing convenience and value. Personalised shopping experiences, powered by AI and machine learning, are on the rise, boosting customer satisfaction and loyalty through tailored recommendations and marketing. Additionally, the use of Augmented Reality (AR) and Virtual Reality (VR) is growing, offering innovative shopping experiences like virtual try-ons and product visualisations. For instance, Oroton has introduced AR windows in select stores, allowing customers to virtually try on luxury handbags.

Furthermore, sustainability and ethical shopping are gaining significant traction among consumers. Many are now prioritising eco-friendly products and transparent supply chains, which is driving retailers to adopt more sustainable practices. This shift reflects a broader movement towards environmental responsibility and ethical consumption.

The major players in the Australia home shopping market are Amazon.com Inc., eBay Inc., Walmart Inc., Alibaba Group, and Ubuy, Co., among others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.

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