The Australia forage seed market growth is driven by rising demand for animal feed, sustainable agricultural practices, and improved seed varieties development. The growing trend of advancements in plant breeding has produced forage seeds that are more resistant to pests, diseases, and environmental stresses such as drought and extreme temperatures, ensuring stable yields. These seeds are also more nutritious, which leads to enhanced livestock growth rate and milk production.

According to the Australian Bureau of Statistics, the gross value of cattle and calves in Australia increased to AUD 3,203.6 million in March 2024 from AUD 2,921.2 million in December 2023 whereas for poultry it reached AUD 1,014.7 million in March 2024 from AUD 999.8 million in December 2023. As Australia’s livestock industry including beef, dairy, and sheep farming grows, the demand for high-quality forage increases, driven by rising global meat and dairy consumption. These high-quality forage seeds produce nutrient-rich crops that are essential for the growth of animals.

Sustainable agriculture is increasingly emphasised, with forage crops like legumes enhancing soil fertility through nitrogen fixation and better soil structure. This supports long-term productivity and sustainable farming practices. In March 2024, the Cook Government allocated USD 2.77 million to safeguard the future of Western Australia's vital agriculture sector through carbon farming initiatives. Further, precision farming is trending, with GPS, sensors, and data analytics to optimise planting, fertilisation, and irrigation. These technologies improve forage crop yields and quality, enhancing farming efficiency and sustainability.

The organic farming sector is growing, with organic livestock producers needing high-quality, non-GMO forage seeds to maintain certification. This drives demand for specialised seeds that meet organic standards. Furthermore, the rising consumer demand for organic meat and dairy products supports the expansion of the organic forage seed market. Moreover, technological advancements such as modern seed coating, improve germination rates and seedling health by protecting seeds from pests and diseases during their early growth stages.

The major players in the Australia forage seed market are Valley Seeds Pty Ltd., S&W Seed Company Australia Pty Ltd., RAGT Australia, GenTech Seeds Pty Ltd., Notman Agricultural Services Pty Ltd., Selected Seeds Pty Ltd., Agf Seeds Pty. Ltd., Nufarm Ltd., and Naracoorte Seeds Pty Ltd., among others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.

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